Website redesign for a fertility clinic in Geneva: budget, risks and credibility (2026)

The verdict in three sentences

A fertility clinic in Geneva is judged online by couples comparing several centres across French-speaking Switzerland, neighbouring France and sometimes Spain, who expect clarity, discretion and medical accuracy. A well-run redesign costs CHF 15,000 to 60,000 with a Geneva agency, or CHF 2,700, 4,500 or 8,200 on Kolonell's fixed grid, Premium being the multilingual tier. The real risk is not the price: it is losing existing search rankings and publishing medical content nobody has reviewed.

Signals that your current site holds patients back

Fertility patients arrive after months of questions. They compare treatments (IVF, ICSI, egg freezing, fertility assessments), the consultation pathway, costs and what insurance covers, and the medical team. They look for outcome data, and a serious site points to the official statistics published in Switzerland on medically assisted reproduction, explained honestly, rather than in-house rates taken out of context.

On data, the revised Federal Act on Data Protection (revFADP, in force since 1 September 2023) treats health data as sensitive data, under FDPIC supervision; the GDPR may also apply for patients living in the EU, notably in neighbouring France. Advertising of medical services is regulated: stay factual, with no promise of pregnancy. This is not legal advice.

What a redesign costs in Geneva

Local ranges reflect typical quotes from agencies in French-speaking Switzerland. Kolonell prices are fixed and include a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks (4 to 6 for Premium) once content is ready, and 3 months of support. A secure patient area, or an integration with your booking software or patient records, is on quote. Tier details are on the international offer.

Redesign risks and how to contain them

Loss of search visibility. Before touching the site, every existing URL is inventoried, a page-by-page 301 redirect map is prepared and Google Search Console is monitored for eight weeks after launch. Pages such as "IVF Geneva" or "egg freezing Geneva" that bring enquiries must keep an equivalent.

Content migration. Medical texts are carried over, updated and then reviewed by a clinic physician before publication. Allow one to two weeks of review on the clinic side: this, rather than development, usually sets the launch date.

Compliance. Cookie banner, privacy policy, minimal form, documented hosting and processors: all checked before switchover.

Downtime. Switchover happens outside consultation hours, with rollback possible in under an hour.

When a Geneva agency is still the better choice

If the clinic wants weekly in-person workshops, a heavy integration with a hospital system, or an agency that also runs campaigns and local press, a nearby agency justifies its higher budget. Kolonell fits when the need is a clear, fast, credible site, delivered quickly, with remote collaboration.

Questions to ask any provider: who reviews medical content, who owns the domain and the access, how the 301 map is validated, where form data is hosted, what happens after the support period.

Mini case study

Illustrative example: Clinique Lac & Vie, a Geneva centre with four physicians. Local agency quote: CHF 32,000. Kolonell Premium option at CHF 8,200, with French and English set in the quote, plus a booking module on quote estimated at CHF 2,500: total CHF 10,700, a gap of CHF 21,300. If the new site adds 3 first consultations a month at CHF 350, that is CHF 1,050 a month, and the redesign pays for itself in about 10 months on consultations alone, before any treatment.

FAQ

Can we display our success rates?

Only with a clear source, year and method, ideally pointing to official Swiss statistics. An isolated 60% rate with no age band misleads patients and exposes the clinic.

How long does a redesign take?

3 to 4 weeks at Kolonell for Starter and Growth, 4 to 6 weeks for Premium, once content is ready. Medical review often adds 1 to 2 weeks on the clinic side.

Does the site need to be in English?

In Geneva, a large share of patients work for international organisations. The Premium tier at CHF 8,200 is the multilingual tier, with languages set in the quote.

Will we lose our Google rankings?

A temporary dip of 2 to 6 weeks is common even with a complete 301 map. Without a URL inventory, the loss can last several months.

What does maintenance cost?

Three months of support are included, then maintenance is on quote. On the market, expect CHF 150 to 600 a month (market assumption) depending on update volume.

Let's scope your project. An inventory of your current site, a choice of tier between CHF 2,700 and 8,200, and a launch schedule of 3 to 6 weeks. See the international offer or request a free quote: detailed reply within 48 hours.