Website redesign for an aesthetic and cosmetic clinic in Geneva: budget, timeline and risks (2026)

The verdict in three sentences

In Geneva, redesigning an aesthetic clinic website starts with a compliance audit of the existing pages, because the old content is often the problem, not the design. On Kolonell's fixed grid, the project costs CHF 2,700 (Starter), CHF 4,500 (Growth) or CHF 8,200 (Premium, the multilingual tier, languages set in the quote), delivered in 3 to 4 weeks once the medical lead has approved the content. Online booking with a deposit stays on quote, embedded or linked, and every treatment page that already ranks gets its 301 redirect.

Which content causes trouble during a redesign?

Geneva clients range from residents of Champel or Eaux-Vives to staff of the international organisations on the right bank and cross-border residents from neighbouring France. They compare in French and English, on mobile. Before migrating anything, screen every page.

The Medical Professions Act (MedBG/LPMéd) requires advertising to be objective and in the public interest, cantonal rules add to this, and promoting prescription-only medicines to the public is prohibited, under Swissmedic supervision. This is not legal advice.

What does a redesign cost in Geneva in 2026?

2026 ballpark, based on typical agency quotes and public rate pages of Geneva agencies.

Every tier includes a project manager reachable in your time zone, native French or English copywriting, 3 months of support and delivery in 3 to 4 weeks. Full details on the international offer.

What timeline and which risks?

Days 1 to 3: URL inventory from Search Console, flagging the treatment and price pages that receive traffic. Week 1: the compliance audit above, approved by the medical lead. Weeks 2 and 3: design, build, English version, hreflang. Week 4: tested 301 map, off-peak switch outside the busiest weeks of the calendar, then 4 weeks of monitoring.

The main risks:

• Visibility loss: an injectables or laser page deleted without a 301 can lose its ranking. Every old address points to the new one.
• Non-compliant content migrated as is: the audit comes before the migration, never the other way round.
• Health data: under the nLPD (revFADP), in force since 1 September 2023 under FDPIC oversight, health data is sensitive. The GDPR also matters if you target patients living in neighbouring France. Advertising pixels on treatment pages are cleared with your privacy adviser.
• Broken booking: the existing deposit module is tested on mobile before the switch.
• Local inconsistencies: opening hours, address and phone match on the site and the Google Business Profile.

When is a Geneva agency the better choice?

If you want built-in legal support from an agency used to cantonal health authorities, seasonal photo shoots directed on site, or a custom patient portal connected to your software, a local healthcare-specialist agency is a better fit. Questions to ask any provider: who audits the treatment pages, who writes the 301 map, how is the deposit module priced?

Mini case study

Illustrative example: Dr Laure Vasseur runs Clinique Cèdre et Lumière, a fictional clinic in Champel. Her current site names injectable product brands and shows a before/after gallery with no archived consents. She picks Premium (the multilingual tier, languages set in the quote) at CHF 8,200 for French and English, and adds a local photographer, a third-party cost estimated at CHF 1,500: CHF 9,700. A specialist local agency had quoted CHF 38,000, a gap of CHF 28,300. Embedding her booking with deposit stays priced separately, on quote.

FAQ

Can we keep our before/after gallery? Only if the applicable rules allow it and with written consent from each patient. The week 1 audit decides page by page.

Can we name the products we use? Not to promote a prescription-only medicine to the public. Pages describe the treatment in general terms; this is included from Starter at CHF 2,700.

Is the English version included? It belongs to Premium at CHF 8,200, the multilingual tier, languages set in the quote. English copy is written natively.

How much time does the clinic need to give? Allow about 4 to 6 hours of medical review over 3 to 4 weeks. Final content sign-off always rests with the clinic.

What about maintenance? The first 3 months of support are included; after that it is on quote.

Let's scope your project. A compliant bilingual redesign from CHF 2,700 to 8,200, treatment page audit included, delivered in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.