Website redesign for a fertility clinic in Dublin: budget, risks and credibility (2026)

The verdict in three sentences

For a fertility clinic in Dublin, a redesign is justified as soon as the site makes a patient hesitate before committing several thousand euros and months of treatment. Local agency quotes generally run from 15,000 to 60,000 EUR, as a 2026 ballpark, while Kolonell's fixed grid is 2,700 EUR (Starter), 4,500 EUR (Growth) and 8,200 EUR (Premium). The real risks are loss of search visibility, migration of medical content and compliance of claims, and they are handled before go-live.

Signs your current site is costing you patients

A couple considering IVF in Dublin often compares three or four clinics, as well as the public route, since public funding was introduced for some treatments. They read everything, often at night, on mobile. The signals that make them leave are concrete:

• missing or outdated fees, when cost comes up in almost every first call;
• success rates shown with no method, period or source, or no information at all on how to interpret outcomes;
• treatment pages (IVF, ICSI, egg freezing, donor programmes) that all look the same;
• doctor biographies with no qualifications or languages spoken;
• a contact form asking for health data with no explanation of how it is processed;
• a site that is slow or hard to read on a phone, and poorly accessible to visually impaired users.

On that last point, the European Accessibility Act, applicable to certain services since June 2025, pushes towards WCAG 2.1 AA: check whether it applies to you.

Budget: Dublin agencies, freelancers and the Kolonell grid

The ranges below come from typical local agency quotes and public rate pages, as a 2026 ballpark, excluding VAT.

Every Kolonell tier includes a project manager reachable in your time zone, native English copywriting, delivery in 3 to 4 weeks (4 to 6 for Premium) once content is ready, and 3 months of support. A secure patient area, appointment booking connected to your practice management software or a CRM integration are priced on quote. Details are on the international websites offer.

The risks of a redesign and how to reduce them

On data, the GDPR and the Data Protection Act 2018 apply under the supervision of the Data Protection Commission, and health data receive enhanced protection. Ireland's framework for assisted human reproduction is also evolving: check what it means for your communications. This is not legal advice: have the site reviewed by your counsel and your medical director.

Questions to ask any provider: who produces the redirect map, who reviews the medical pages, where form data is hosted, what support covers, and what happens if content arrives late.

When a local agency is the better choice. If you need in-person workshops with your clinical teams, research with patients in Dublin, or a complex patient portal from day one, a well-established local health agency justifies its budget. If your priority is a clear, credible site delivered quickly, the fixed grid is often a better fit.

Mini case study

Illustrative example: Liffey Fertility, a private clinic with 5 doctors, received a local quote of 32,000 EUR. The director chooses Growth at 4,500 EUR. She adds 8,000 words of specialist medical copywriting at 0.15 EUR per word, i.e. 1,200 EUR, and a team photo shoot at 1,500 EUR: both costs are external market assumptions, outside Kolonell. Total: 7,200 EUR, i.e. 24,800 EUR less than the local quote. The site had 140 URLs: all 140 are inventoried and 301-redirected before switchover. The difference can fund SEO work or photography, but the decision depends first on the medical review capacity available in-house.

FAQ

How much does a fertility clinic website redesign cost in Dublin?

As a 2026 ballpark: 15,000 to 60,000 EUR with a local agency, 4,000 to 10,000 EUR with a freelancer. The Kolonell grid is 2,700, 4,500 or 8,200 EUR depending on the tier.

How long does the redesign take?

At Kolonell, 3 to 4 weeks once content is ready, 4 to 6 weeks for Premium. Internal medical review often adds 1 to 2 weeks, to be planned from the start.

Will we lose our search visibility?

The risk exists if old URLs disappear without redirects. A full inventory, a 301 map and Search Console monitoring for 8 to 12 weeks reduce it considerably.

Can we display our success rates?

Only sourced data, with method and period, cleared by the medical director, with no promise of pregnancy. An explanatory page on reading outcomes often builds more trust than an isolated percentage.

Is a patient area included?

No, secure areas, portals and integrations are priced on quote. They involve hosting and security choices specific to health data.

Let's scope your project. A Growth redesign at 4,500 EUR or Premium at 8,200 EUR, delivered in 3 to 6 weeks with a redirect map and review of sensitive pages. See the international offer or request a free quote: detailed reply within 48 hours.