The verdict in three sentences
A four-clinic dental group in Dublin should build its website around high-value treatments, implants and adult orthodontics, with factual clinical information that respects the Dental Council of Ireland's code on advertising. The market range is 16,000 to 28,000 EUR for a multi-clinic site with around 25 treatment pages, including a quote request form with OPG X-ray upload. With GDPR-grade health data hosting at 150 to 300 EUR per month and a 9 week schedule, the site becomes a channel for qualified first consultations.
What the Dental Council allows in 2026
Irish dentists may inform the public about their services, qualifications and fees, provided the information is accurate, verifiable and not misleading. A group site can explain the stages of an implant, healing times, contraindications, typical fee ranges and what PRSI or private insurance usually covers. It must avoid guarantees of outcome, retouched before and after images, claims of superiority over other practices and time-limited offers that pressure patients.
That constraint works in your favour. Implant patients in Dublin compare for weeks. A page that states plainly that a single implant with crown typically costs 2,500 to 3,500 EUR in the city, with limited insurance cover, earns more trust than a discount banner.
| Page element | Allowed | Watch point |
|---|---|---|
| Implant treatment stages | Yes | Keep it factual and referenced |
| Indicative fees | Yes | Range only, written estimate before treatment |
| Dentist qualifications and registration | Yes | Exact titles, no superlatives |
| Before and after photos | Restricted | No editing, written patient consent |
| Patient testimonials | Risky | Must not mislead, many groups exclude them |
| Discount campaigns | Discouraged | Avoid pressure tactics |
| Comparisons with other practices | No | Not permitted |
Budget, technical components and health data hosting
The online quote request is what moves enquiry volume. Patients choose the treatment, their insurer and availability, and can attach a recent OPG. Because this is special category data under GDPR, files must be encrypted, hosted in the EU and accessible only to the treating dentist and the treatment coordinator. Integration with the group's booking system, such as Dentally or Software of Excellence, then offers a first implant consultation in the nearest clinic.
| Component | 2026 market range (EUR) | Timeline |
|---|---|---|
| Multi-clinic site, 4 clinic pages and 25 treatment pages | 12,000 to 21,000 | 6 to 7 weeks |
| Quote request with OPG upload | 2,500 to 5,000 | 1.5 weeks |
| Booking integration per clinic | 600 to 1,500 | 2 to 3 days |
| EU health data hosting | 150 to 300 per month | 1 week setup |
| Clinical copy reviewed by a dentist | 180 to 350 per page | In parallel |
| Local SEO for 4 clinics | Quoted by area | 3 to 6 months to show results |
At Kolonell, monthly SEO follows our 100,000, 200,000 or 350,000 FCFA per month grid, and the rest of this kind of scope is priced in the quote.
How to run the project without disrupting the clinics
The main risk in a multi-clinic project is clinical sign-off dragging on. A simple rule keeps the schedule: one lead dentist validates all implant and orthodontic pages, with a 5 working day turnaround per batch of 8 pages. In parallel, the treatment coordinator defines how quote requests are routed, for example by Eircode area to the nearest clinic, and the reply target, ideally within 48 hours. Reception teams get a 1 hour training session on the request dashboard before launch. After go-live, track three numbers each month: requests received, consultations booked from those requests and accepted treatment plans. A conversion rate from request to consultation under 50% usually signals a slow reply time rather than a weak page. Keep a short monthly review of the five most visited treatment pages so that fee ranges and insurer information stay current, since outdated prices are the first complaint patients raise at consultation.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Aoife Byrne, operations director of a four-clinic group in Dublin, receives 18 implant enquiries a month, mostly by phone. With the online quote request, the target is 30 enquiries, 12 more. If 35% turn into an accepted treatment plan, that is 4.2 extra treatments a month. With an average gross margin of 1,200 EUR per single implant, the monthly gain is about 5,040 EUR, or 60,480 EUR a year. A 25,000 EUR project plus 3,000 EUR of annual hosting pays back in under 6 months.
FAQ
How much does a dental group website cost in Dublin?
The 2026 market range is 16,000 to 28,000 EUR for a multi-clinic site with about 25 treatment pages and a quote request with OPG upload.
Do we need special hosting for X-ray uploads?
Yes, health data is special category data under GDPR. Plan for EU hosting with encryption and access logs at 150 to 300 EUR per month.
Can we publish implant prices?
Indicative ranges are fine, such as 2,500 to 3,500 EUR for a single implant with crown, as long as you state that a written estimate follows the consultation.
Is a booking platform enough without a website?
Booking tools handle slots well but do not explain treatments or collect quote requests. Implant patients typically read 3 to 5 pages before asking for a consultation.
How long does the project take?
Allow 9 weeks, including 2 weeks for clinical review of the treatment pages by a lead dentist.
Let's scope your project. We define your treatment pages, secure quote request and booking integration across all clinics, with a 9 week launch plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
