The verdict in three sentences
A founder preparing a business exit in Dubai looks for an adviser who understands liquidity events, cross-border succession and family governance, not a generic site about "growing your wealth". The website of a wealth management firm in the DIFC must prove that expertise with technical content, planning tools for succession and post-exit allocation, flawless DFSA regulatory disclosures and video meeting booking. At Kolonell, this project ranges from 800,000 to 3,500,000 FCFA (1,220 to 5,340 EUR) depending on the Starter, Growth or Premium tier, with a 6 to 8 week timeline.
Who the client is and what they search for
The founder of a 6-adviser firm knows where the best mandates come from: owners of trading, logistics and real estate businesses across the UAE, often expatriate families from India, Europe or the Levant, aged 50 to 65, selling companies valued at 5 to 50 M USD. Their pre-exit net worth sits between 2 and 10 M USD. They search "DIFC foundation succession", "UAE inheritance non-Muslim will" or "post-exit wealth structuring" and read at length before calling.
| Prospect profile | Average assets | Trigger | Converting content |
|---|---|---|---|
| Founder in full exit | 4 to 10 M USD | Deal proceeds structuring | Post-exit allocation guide |
| Family business succession | 3 to 8 M USD | Passing shares to children | DIFC foundation and wills explainer |
| Departing minority partner | 2 to 4 M USD | Share buyback | Partner exit checklist |
| Recently retired founder | 3 to 6 M USD | Income planning | Model portfolios, real fees |
| Expat medical professionals | 2 to 5 M USD | Repatriation and pensions | Anonymised case studies |
| Lawyers and auditors as referrers | not applicable | Partnership | Partner page, working process |
The highest-return page is usually one expert page per structure (DIFC Foundation, ADGM wills, holding companies), 1,500 to 2,500 words, written or reviewed by an adviser and updated whenever rules change.
Compliance: what the site must display
A DIFC-based firm operates under the Dubai Financial Services Authority, and its marketing must be clear, fair and not misleading. Missing disclosures can surface during a supervisory review.
| Disclosure or element | Basis | Placement on site |
|---|---|---|
| DFSA licence number and category | DFSA Rulebook, GEN module | Footer and legal page |
| Client classification (Professional, Retail) | COB module | Before any product content |
| Terms of business | COB module | Downloadable before meeting |
| Fee and remuneration disclosure | COB module | Dedicated page |
| Past performance warning | DFSA marketing rules | Under every numeric example |
| Complaints procedure | DFSA requirements | Legal page |
| Data protection notice | DIFC Data Protection Law 2020 | Privacy page and forms |
Planning tools must stay educational: they illustrate a mechanism with visible assumptions and do not constitute personal advice. A clear warning and a meeting prompt close every result.
Features and budget by tier
| Kolonell tier | Budget | What it includes | Which firm |
|---|---|---|---|
| Starter | 800,000 to 1,200,000 FCFA (1,220 to 1,830 EUR) | 5 pages, regulatory disclosures, video booking | New or repositioning firm |
| Growth | 1,200,000 to 2,000,000 FCFA (1,830 to 3,050 EUR) | Expert blog, analytics, 1 to 2 simple tools | Firms with 3 to 8 advisers |
| Premium | 2,000,000 to 3,500,000 FCFA (3,050 to 5,340 EUR) | Advanced SEO, succession and allocation tools, animations, document library | Firms targeting exits above 3 M USD |
For comparison, a Dubai agency specialised in financial services charges, as a 2026 order of magnitude, 30,000 to 90,000 USD for an equivalent scope. A secure client portal with account aggregation is a custom application, from 2,500,000 to 4,000,000 FCFA (3,810 to 6,100 EUR) for a simple version. Monthly SEO, essential on these competitive queries, runs at 100,000, 200,000 or 350,000 FCFA per month. Languages are set in the quote.
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Omar, founding partner of the firm, chooses Premium at 3,000,000 FCFA (about 4,575 EUR) plus 200,000 FCFA per month of SEO. His goal: 4 new exit mandates per year from the website. A typical mandate covers 3 M USD of assets under advice at an average 0.9 % annual fee, 27,000 USD per year. Four mandates represent 108,000 USD of recurring revenue in year one. Total first-year cost, site and SEO, stays under 10,000 USD. A single mandate covers the investment almost three times over.
FAQ
Can we publish numeric examples of outcomes?
Yes, as illustrative examples with stated assumptions and the required warnings. A case showing how a 5 M USD exit can be split across liquidity, income and growth buckets is useful, provided you state that every situation differs.
Do we need a planning tool on the site?
For firms targeting founders, yes. A well-built succession tool generates 2 to 4 times more qualified enquiries than a plain contact form, because prospects leave details to receive their full result.
How long before the site generates meetings?
Allow 4 to 6 months for expert pages to rank on queries like "DIFC foundation succession". Referrals from lawyers and auditors stay the first source, and the site reassures and accelerates them.
Should compliance sign off the site?
Strongly recommended. A review by your compliance officer, in 1 to 2 weeks, secures licence details, client classification wording and warnings.
How long until launch?
6 to 8 weeks depending on tier, expert page writing included if you provide 2 hours of interviews per adviser.
Let's scope your project. We define with you the expert pages, planning tools and DFSA disclosures suited to founders preparing an exit, on a 6 to 8 week timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
