The verdict in three sentences
A facilities manager preparing to move 250 workstations from Midtown to Hudson Yards does not pick a mover from a "free quote" form: she wants to see a method, comparable references and the ability to book a site survey without three rounds of email. A commercial relocation company website must therefore present pages by move type (offices, records, server rooms, labs), a downloadable relocation plan template and live survey booking. At Kolonell, this project ranges from 800,000 to 3,500,000 FCFA (1,220 to 5,340 EUR) depending on the Starter, Growth or Premium tier, with a 5 to 7 week timeline.
What facilities teams look for
The owner of a 70-crew mover serving Manhattan, Brooklyn and northern New Jersey knows the cycles: lease expirations, post-merger consolidations and hybrid-work downsizing that cuts footprints by 20 to 35 %. The buyer is an office manager, a head of real estate or a facilities director, often supported by a project manager from the broker or the general contractor. Manhattan moves add constraints: certificates of insurance for every building, freight elevator reservations, union labour in some towers and after-hours windows.
| Move type | 2026 order of magnitude | Duration | What the page must show |
|---|---|---|---|
| Office, 20 to 50 seats | 10,000 to 25,000 USD | 1 weekend | Friday night to Monday morning plan |
| Office, 150 to 400 seats | 45,000 to 140,000 USD | 2 to 4 weekends | Floor-by-floor phasing, labelling, project lead |
| Headquarters, 500+ seats | 140,000 to 220,000 USD | 4 to 8 weeks | References, coordination with broker and GC |
| Records and archives | 4,000 to 30,000 USD | 1 to 3 weeks | Chain of custody, storage, certified shredding |
| Server room | 8,000 to 50,000 USD | 1 night to 1 weekend | Protocol, insurance, downtime window |
| Labs and sensitive equipment | 12,000 to 75,000 USD | varies | Cold chain, hazardous materials |
Each move-type page targets a precise query ("server room relocation NYC", "office records move Manhattan") and ends with the same call to action: book the site survey.
Online survey booking and the relocation plan
The site survey drives the quote: an estimator spends 1 to 3 hours on site, counts workstations, measures access and checks freight elevators and loading docks. Offering an online calendar with real estimator slots, synced with their schedules, saves 4 to 6 days on average across the sales cycle. The pre-survey form stays short: origin, destination, seat count, target date, known constraints such as building COI requirements.
The relocation plan template in PDF (12-week timeline, responsibility matrix, IT checklist, employee communication template) is the strongest lead magnet in the sector. It downloads against a business email and feeds a follow-up sequence.
Features and budget by tier
| Kolonell tier | Budget | Scope | Which company |
|---|---|---|---|
| Starter | 800,000 to 1,200,000 FCFA (1,220 to 1,830 EUR) | 5 pages, request form, references | Mover launching a commercial division |
| Growth | 1,200,000 to 2,000,000 FCFA (1,830 to 3,050 EUR) | Move-type pages, blog, analytics, downloadable plan | Companies with 30 to 100 crew |
| Premium | 2,000,000 to 3,500,000 FCFA (3,050 to 5,340 EUR) | Advanced SEO, synced survey calendar, animated case studies | Firms targeting HQ relocations |
A New York agency charges, as a 2026 order of magnitude, 20,000 to 60,000 USD for a comparable site. An online estimator connected to your quoting software is a custom application, from 2,500,000 to 4,000,000 FCFA (3,810 to 6,100 EUR) for a simple version. Maintenance then runs at 35,000, 75,000 or 120,000 FCFA per month. Languages are set in the quote.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Michael, owner of the company, currently receives 25 corporate enquiries per month and signs 4, with an average contract of 40,000 USD. He picks Growth at 1,800,000 FCFA (about 2,745 EUR). With move-type pages and the downloadable plan, the target is 35 qualified enquiries per month. At a steady 16 % close rate, that means 5.6 contracts instead of 4, 1.6 more per month. Additional revenue reaches 1.6 x 40,000 = 64,000 USD per month. The site pays for itself with the first extra contract.
FAQ
Should we show prices on the site?
Ranges by move type, yes, for example 10,000 to 25,000 USD for 20 to 50 seats. They filter out poor-fit requests and reassure buyers, with the exact price set after the site survey.
Is an instant online quote a good idea?
For residential moves, often. For corporate moves, an indicative estimator followed by a survey works better, because access, freight elevator bookings and timing can shift the price by 30 %.
How do we reassure IT leaders about server room moves?
With a dedicated page covering protocol, valuation coverage, references and an example downtime window of 6 to 10 hours. CIOs read these details before agreeing to a call.
How soon will we see results?
Move-type pages start ranking in 3 to 5 months. The downloadable plan produces leads in the first month if you promote it on LinkedIn to facilities managers.
How long until launch?
5 to 7 weeks depending on tier, photo shoots on one or two jobs included if you give us access.
Let's scope your project. We structure with you the move-type pages, the survey booking calendar and the downloadable relocation plan, for a launch in 5 to 7 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
