Care Home Group Website for Families and Hospital Referrers: London 2026

The verdict in three sentences

A group of 11 care homes across London loses admissions and candidates when every home runs its own website, publishes fees inconsistently and routes enquiries to a shared inbox. The right project is a unified institutional website with one page per home, clear fee information, a dedicated pathway for hospital discharge teams and a careers portal wired into the ATS. At Kolonell this scope falls under our institutional offer, quoted on request, with UK GDPR compliant forms and secure hosting for any health data.

Three audiences, three journeys, one website

The head of communications of a group with roughly 1,000 beds does not sell one product. A 55-year-old daughter looking for a place for her mother compares price, distance and CQC rating. A discharge coordinator at a London NHS trust wants to know in one minute whether a dementia nursing bed is free. A qualified care assistant wants pay, shift patterns and the home closest to her.

The classic trap is a homepage that talks to everyone at once. What works: three entry points on the first screen ("Find a home", "Healthcare professionals", "Join us"), then rich, consistent home pages.

Showing fees without scaring families away

The CMA's consumer law guidance for care homes expects providers to publish fees and key terms upfront. Families now arrive with a number in mind, and a site that hides prices loses the comparison. Across London, the spread is wide: from about 1,600 GBP per week for residential care in outer boroughs to 2,600 GBP for dementia nursing care in prime areas.

A simple cost estimator (care type, weekly fee, likely NHS FNC contribution) reassures families and qualifies the enquiry. It collects no health data until the family submits the form, which keeps UK GDPR processing simple.

Compliance, hosting and form security

As soon as a pre-admission form asks about diagnoses, care needs or hospital discharge summaries, you are processing special category health data. Two options: store it with a provider aligned with the NHS Data Security and Protection Toolkit, or avoid collecting it on the site and hand over to the group's care management system. Either way, the privacy notice must state purpose, retention, recipients and access rights.

The careers portal follows the same logic: CVs kept for a defined period with consent, exported to the ATS, never stored in a generic CMS. Accessibility matters too, since many visitors are over 60: adjustable font size, strong contrast, visible call buttons.

Budget, timeline and what is quoted on request

In London, a multi-site institutional website of this kind sits, as a 2026 order of magnitude, between 30,000 and 80,000 GBP at a mid-sized agency, excluding bespoke integrations. At Kolonell, the project falls under our institutional offer: the amount is set on quotation after scoping, because it depends on the number of homes, integrations (ATS, care management system, CRM), hosting requirements and content volume. Languages are set in the quote. Ongoing maintenance can then use our plans at 35,000, 75,000 or 120,000 FCFA per month (53, 114 or 183 EUR).

A realistic plan for 11 homes: 3 weeks of scoping and workshops with home managers, 4 weeks of design, 6 to 8 weeks of build and integration, 2 weeks of testing with a panel of families and discharge coordinators.

Mini case study

Rachel, head of communications for the group, currently logs 130 visit requests per month across 11 sites, converting 12 % into admissions, about 16 per month. After unification, with visible fees and a referrer pathway, the target is 180 requests at 14 %, about 25 admissions. With an average fee of 1,900 GBP per week and occupancy up one point on 1,000 beds, roughly 10 extra occupied beds, the annual revenue gain reaches 10 x 1,900 x 52 = 988,000 GBP. On recruitment, cutting average time-to-hire by 10 days across 60 roles meaningfully reduces the 250,000 GBP the group spends on agency staff each year.

FAQ

Should every home really publish its fees?

Yes. CMA guidance expects upfront pricing, and families compare. A page showing 1,950 GBP per week with an update date builds more trust than a "Contact us" button, and cuts purely price-related calls by 20 to 30 %.

Does the site need special health-data hosting?

Only if forms collect health information. If pre-admission assessments run through your care management system, standard UK hosting is enough for the website, avoiding a 30 to 50 % hosting premium.

How do we manage 60 vacancies without double entry?

With an automatic feed from your ATS to the site, refreshed hourly. Expired roles disappear on their own, and each listing carries JobPosting structured data to appear in Google for Jobs.

What does the project cost at Kolonell?

Institutional websites are always quoted on request. The amount depends on the number of homes, integrations and compliance level; you receive a detailed quote within 48 hours of a 45-minute discovery call.

How long until launch?

Allow 15 to 17 weeks for 11 homes, testing included. A phased rollout, 3 pilot homes then the other 8, reduces risk and lets you fix templates before scaling.

Let's scope your project. We map the architecture for your 11 homes, the ATS and care system integrations, and a phased launch plan with you. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.