The verdict in three sentences
An independent group of 5 veterinary practices in London pays 15,000 to 40,000 GBP in 2026 for a multi practice website with an agency, while Kolonell Growth sits between 1,830 and 3,050 EUR (1,200,000 to 2,000,000 FCFA). About 45% of calls to reception concern emergencies, opening hours and directions: an emergency page per practice and online booking absorb a large share of them. The expected gain is a drop of around 25% in phone workload, roughly half a receptionist post across the group, which matters when competing with consolidated groups that invest heavily in digital.
What a veterinary group website costs in 2026
Price depends on the number of practices, the integration with the practice management system (RxWorks, ezyVet, Provet Cloud) and the booking module.
| Option | Indicative 2026 price | Timeline | Limits |
|---|---|---|---|
| Site bundled with the PMS | 50 to 150 GBP per month | 2 weeks | Fixed design, weak SEO |
| WordPress freelancer | 4,000 to 8,000 GBP | 4 to 6 weeks | Few pages per practice |
| Generalist London agency | 15,000 to 25,000 GBP | 6 to 10 weeks | Booking as an add on |
| Animal health specialist agency | 25,000 to 40,000 GBP | 8 to 12 weeks | Costly for 5 practices |
| Kolonell Growth | 1,830 to 3,050 EUR | 3 to 5 weeks | Blog, analytics, practice pages |
| Kolonell Premium | 3,050 to 5,340 EUR | 5 to 8 weeks | Advanced SEO, animations |
Market prices are 2026 estimates from typical London quotes. Kolonell maintenance starts at 35,000 FCFA (50 EUR) a month.
The pages that relieve reception
Receptionists and vet nurses spend a large part of their day on the phone. Here is a typical call breakdown for a group this size and what the website can handle.
| Call reason | Share of calls | Website answer | Avoidable calls |
|---|---|---|---|
| Emergency, out of hours cover | 25% | Emergency page with OOH number | 30 to 40% |
| Opening hours and address | 20% | Practice page and Google profile | 60 to 70% |
| Booking or changing appointments | 30% | Online calendar with SMS reminder | 40 to 50% |
| Prices (vaccines, neutering) | 10% | Published price list | 30 to 40% |
| Results and treatment follow up | 15% | Not handled by the website | 0% |
The emergency page is the most critical: a tap to call out of hours number at the top, a map to the covering practice, and the signs that require immediate attendance (poisoning, bloat, breathing difficulty). The RCVS Code requires practices to provide or arrange 24 hour emergency cover, so the site must state clearly who answers at night. The CMA review of the vet market has also pushed practices toward publishing prices, which makes a clear price page a competitive asset.
Multi practice architecture and local SEO
Each practice needs its own page linked to its Google Business Profile, since a dog owner in Clapham searches "vet Clapham", not the group name.
| Element | Per practice | For the group |
|---|---|---|
| Practice page (team, hours, access, parking) | 1 | 5 |
| Local emergency page | 1 | 5 |
| Optimised Google Business Profile | 1 | 5 |
| Service pages (exotics, surgery, imaging) | Depends on facilities | 6 to 10 |
| VeterinaryCare JSON-LD markup | 1 | 5 |
| Advice articles (vaccines, seasons, travel) | Shared | 2 per month |
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Illustration: Emma, managing director of a 5 practice independent group in South London, estimates 600 calls a week across the group, averaging 3 minutes. That is 30 hours of phone reception a week.
With a Growth site at 2,500 EUR (about 2,150 GBP) and a booking module at 15 GBP per vet per month (12 vets, 180 GBP a month), a 25% drop frees 7.5 hours a week, about 390 hours a year. At a loaded receptionist cost of 18 GBP an hour, savings reach 7,020 GBP a year, against a first year cost of about 2,150 + 2,160 = 4,310 GBP. The project pays back in under 8 months, before counting new clients from Google.
FAQ
How much does a website for a 5 practice veterinary group cost?
Expect 15,000 to 40,000 GBP with a London agency depending on modules, as a 2026 order of magnitude. Kolonell Growth costs 1,830 to 3,050 EUR, with a page per practice and a blog.
Can the site connect to our practice management system?
Most PMS vendors offer an online booking widget, at 0 to 20 GBP per vet per month. A custom sync is priced separately, from 2,500,000 FCFA (3,810 EUR) as a simple application.
Should we publish our prices?
Yes, especially for routine procedures such as vaccinations and neutering, marked as "from" prices. It cuts price enquiry calls by about a third and aligns with the CMA's direction on transparency.
How long until the site is live?
Plan 3 to 5 weeks for a Kolonell Growth site, including one week to gather photos and details for the 5 practices. Specialist agencies often quote 8 to 12 weeks.
What support after launch?
Kolonell maintenance costs 35,000, 75,000 or 120,000 FCFA (about 50, 110 or 180 EUR) a month by level. SEO Essentiel at 100,000 FCFA (150 EUR) a month improves local visibility for the 5 Google profiles.
Let's scope your project. Tell us your number of practices, your PMS and your out of hours arrangements, and we will price a Growth site between 1,830 and 3,050 EUR delivered in 3 to 5 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
