The verdict in three sentences
Senegal's transport-logistics sector is going digital (site, tracking, delivery e-commerce) and almost no referrer is prospecting it. It's open ground where a Premium showcase pays 75,000 to 180,000 FCFA at 15 % and an e-commerce with delivery tracking up to 480,000 FCFA at 12 %, plus 5 % recurring on real-time tracking. The targets are many and concentrated: fleets, Port of Dakar freight forwarders, couriers and delivery companies.
Showcase or e-commerce: what to sell the carrier?
A carrier doesn't have the same needs as a delivery company. The decision turns on whether there is an online order flow.
| Criterion | Premium showcase | E-commerce + tracking |
|---|---|---|
| Typical target | Forwarder, fleet, transport | Courier, delivery, freight |
| 2026 ticket FCFA | 500,000 – 1,200,000 | 1,000,000 – 4,000,000 |
| Referral rate | 15 % | 12 % |
| Commission per deal | 75,000 – 180,000 | 120,000 – 480,000 |
| Recurring | +5 % maintenance/SEO | +5 % on real-time tracking |
| Time to sign | 1 – 4 weeks | 1 – 3 months |
The showcase meets a need for credibility and online quotes. The e-commerce with tracking meets an operational need: track parcels, collect payment, notify the customer.
The commission grid by service
Here, service by service, is what you earn as a Kolonell referrer on the transport-logistics pole. The recurring (+5 %) applies as long as the client keeps maintenance or tracking active.
| Service | Ticket FCFA | Rate | Commission |
|---|---|---|---|
| Starter showcase forwarder | 500,000 | 15 % | 75,000 |
| Premium showcase fleet | 1,200,000 | 15 % | 180,000 |
| Starter delivery e-commerce | 1,000,000 | 12 % | 120,000 |
| Growth e-commerce + tracking | 2,500,000 | 12 % | 300,000 |
| Premium e-commerce + tracking | 4,000,000 | 12 % | 480,000 |
| Annual maintenance/tracking | 600,000/yr | 5 % | 30,000/yr |
Reminder of the Kolonell program rates per pole: showcase 15 % + 5 % recurring, e-commerce 12 %, marketplace 10 %, institutional 8 %. Logistics plays mostly on the first two.
Mini case study
Moussa knows the Port of Dakar forwarder scene well. In one quarter he introduces Kolonell to three companies: a Premium showcase for a forwarder (1,200,000 FCFA), an e-commerce with tracking for a courier (2,500,000 FCFA) and a Starter showcase for a small fleet (500,000 FCFA).
His commissions: 180,000 + 300,000 + 75,000 = 555,000 FCFA across three deals. If all three keep maintenance and tracking, he adds about 90,000 FCFA/year in recurring at 5 %. All on a niche no one else is prospecting.
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FAQ
Why is logistics an attractive referral niche?
Because the sector is digitizing fast yet is barely prospected. You arrive on open ground where a Premium showcase already pays 180,000 FCFA in commission at 15 %.
How much can I earn on an e-commerce with tracking?
At 12 %, a 4,000,000 FCFA e-commerce pays you 480,000 FCFA, plus 5 % recurring on real-time tracking as long as the client keeps it.
Which targets should I prospect first?
Fleets, Port of Dakar freight forwarders, couriers and delivery companies. They are concentrated players, easy to identify and re-contact.
Is the 5 % recurring worth it?
Yes over time: 5 % of a maintenance or tracking at 600,000 FCFA/year is 30,000 FCFA/year per client, which compounds as your portfolio grows.
Do I need technical skills to be a referrer?
No. You bring the introduction and the relationship, Kolonell builds the site, tracking and payment integration. You get paid your commission on collection.
Let's talk about your project. Join the Kolonell referral program on the transport-logistics niche and turn your network into recurring commissions. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
