The verdict in three sentences
Senegalese agribusiness is an underexploited referral goldmine: cooperatives and exporters have solid budgets, often funded by donors and DER/FJ. By steering them to Kolonell, you earn 15% on an export brochure site (75,000-180,000 FCFA) or 12% on direct-producer e-commerce (120,000-720,000 FCFA). No need to be a developer: you open the door, we deliver, you get paid.
The Kolonell referral partner program
A referral partner connects a potential client with Kolonell and earns a commission on the signed sale. For agribusiness, the ideal niche is the bilingual (FR/EN) export brochure site and direct-producer e-commerce. Rates are public and identical across sectors.
| Division | Sale commission | Recurring | Sample ticket (FCFA) | Your earnings |
|---|---|---|---|---|
| Brochure site | 15% | +5% recurring | 500,000-1,200,000 | 75,000-180,000 |
| E-commerce | 12% | — | 1,000,000-6,000,000 | 120,000-720,000 |
| Marketplace | 10% | — | 5,000,000+ | 500,000+ |
| Institutional | 8% | — | 5,000,000+ | 400,000+ |
Which agribusiness clients to target and how they fund
The right instinct: target players who already have funding access. A structured cooperative, a women's processing group, a mango exporter from the Niayes or Casamance — all can mobilize subsidies for their digitization.
| Segment | Typical web need | Estimated ticket (FCFA) | Client funding source |
|---|---|---|---|
| Peanut/millet co-op | Bilingual export brochure | 500,000-900,000 | DER/FJ, value-chain project |
| Mango exporter | E-commerce + B2B catalog | 1,500,000-4,000,000 | Donor, export fund |
| Processing group (GIE) | Brochure + shop | 700,000-2,000,000 | DER/FJ, microfinance |
| Agro-processor SME | Wave/OM e-commerce | 2,000,000-6,000,000 | Bank, own funds |
| Cooperative union | Brochure + member portal | 1,000,000-3,000,000 | International donor |
Mini case study
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Seynabou, a field officer in a cooperative union in Kaolack, becomes a referral partner. In one quarter she refers three clients: a cooperative for an export brochure at 800,000 FCFA (15% = 120,000 FCFA), a mango exporter for e-commerce at 3,000,000 FCFA (12% = 360,000 FCFA), and a GIE for a brochure at 600,000 FCFA (15% = 90,000 FCFA). Total commissions: 570,000 FCFA in three months, without writing a line of code. On top of that, the brochure earns her 5% recurring on annual maintenance.
FAQ
How much does an agribusiness referral partner earn? On an 800,000 FCFA export brochure, you earn 15%, i.e. 120,000 FCFA, plus 5% recurring on maintenance. On a 3,000,000 FCFA e-commerce site, it's 12%, i.e. 360,000 FCFA.
Do I need technical skills? No. Your role is the introduction: spot the need, present Kolonell, set up the first meeting. Kolonell builds and delivers the project.
How do agribusiness clients fund their site? Many mobilize DER/FJ, value-chain structuring funds, or international donors that finance digitization. This makes the budget accessible and shortens the sales cycle.
When am I paid? The sale commission is paid on signing and client payment. The 5% recurring on the brochure is paid for as long as the maintenance contract runs.
Which divisions pay the most? As a percentage, the brochure site is the most generous (15% + 5% recurring); in absolute value, e-commerce (12%) and marketplace (10%) earn more per deal thanks to high tickets.
Let's talk about your project. Join the Kolonell referral program and monetize your agribusiness network: we handle the tech, you collect your commissions. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
