The verdict in three sentences
Shopify Plus B2B handles per-company catalogs, payment terms and quantity pricing well, for a subscription starting around USD 2,300 per month in 2026. Beyond a few dozen genuinely different price lists, with stacked discounts and ERP-driven prices, you need third-party apps at €200 to €1,500 per month and an integration of €30,000 to €100,000 excl. VAT. With 400 negotiated price lists, the right move is to test your 10 trickiest pricing cases in a demo before signing, then compare with a custom build at €50,000 to €150,000.
What Shopify Plus B2B does well, and where it breaks
Shopify Plus's native B2B layer relies on companies, per-company delivery locations, associated catalogs and payment terms. It is solid for a brand selling to a few hundred resellers with readable pricing logic.
| B2B need | Native Shopify Plus B2B 2026 | With third-party app | Custom build |
|---|---|---|---|
| Catalog and prices per company | Yes, via catalogs | Yes | Yes |
| Quantity tier pricing | Yes, simple tiers | Yes, advanced | Yes |
| 400 net price lists synced from the ERP | Possible, but heavy to maintain | Yes, via connector | Yes, native |
| Stacking customer discount + promo + tier | Limited | Partial | Yes, free rules |
| Payment terms 30/45/60 days | Yes | Yes | Yes |
| Blocking credit limit and balance | Not native | Yes | Yes |
| Formula-based price (raw material index) | No | Rarely | Yes |
| Negotiated quote converted to order | Partial | Yes | Yes |
The breaking point is not the number of price lists itself but their logic. 400 lists that are percentages of a base price model well. 400 lists of net prices negotiated line by line, revised every quarter and dependent on the ERP, become a permanent integration project.
Three-year total cost: Shopify Plus vs custom
| Item (2026 order of magnitude) | Shopify Plus B2B | Custom build connected to the ERP |
|---|---|---|
| Platform subscription | USD 2,300 per month, about €25,500 per year | €0 |
| Initial integration | €30,000 to €100,000 excl. VAT | €50,000 to €150,000 excl. VAT |
| Third-party apps | €200 to €1,500 per month | €0 |
| Hosting and managed services | Included | €3,000 to €12,000 excl. VAT per year |
| Ongoing development | €8,000 to €20,000 excl. VAT per year | 10 to 15% of build per year |
| Transaction fees | Vary by payment method | Depend on chosen provider |
| 3-year total, median scenario | €160,000 to €230,000 | €140,000 to €220,000 |
Both options end up in the same range over three years. The difference lies in time to launch (3 to 5 months for Shopify Plus, 5 to 8 months custom) and in freedom of pricing rules, which clearly favours custom.
The checklist to validate in a demo
- An order with customer discount, promotion and tier at once: is the final price right to the cent?
- A company with 3 delivery locations and 3 different price lists.
- A customer blocked because their balance exceeds the credit limit.
- An update of 400 price lists from the ERP: duration, errors, log.
- A sales quote edited then turned into an order payable at 60 days.
Mini case study
Illustrative scenario: Thomas, CEO of an industrial fasteners brand near Grenoble, generates €18M in revenue with 1,100 resellers and 400 negotiated price lists. His lists are net prices revised every quarter, and 30% of orders combine a customer discount and a promotion.
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Shopify Plus option: €25,500 per year subscription, €70,000 integration, €900 per month in apps, €15,000 annual maintenance, i.e. €223,900 over three years. Custom option: €110,000 build, €8,000 hosting and €14,000 maintenance per year, i.e. €176,000. Custom comes out about €47,900 cheaper over the period and removes pricing workarounds, at the cost of 2 to 3 extra months to launch. If 2% of the 9,000 annual online orders were mispriced by €40 on average, that would mean €7,200 per year of discrepancies to fix.
FAQ
Is Shopify Plus B2B enough for 400 price lists?
Yes if they are percentages of a base price. If they are negotiated net prices tied to the ERP, plan a third-party app at €200 to €1,500 per month and a robust connector.
How much does a Shopify Plus B2B integration cost?
Between €30,000 and €100,000 excl. VAT as a 2026 order of magnitude, depending on the ERP connector, price list migration and journey customisation. Typical timeline is 3 to 5 months.
Is custom always more expensive?
Not over three years: €140,000 to €220,000 versus €160,000 to €230,000 for Shopify Plus in a median scenario. It costs more upfront and less in subscriptions.
Can we migrate from Shopify to custom later?
Yes, product, customer and order data can be exported. Plan 3 to 4 months and 20 to 30% of a new build's cost for data migration and redirects.
Which payment methods should resellers get?
Invoice payment at 30 or 60 days covers 70 to 90% of B2B revenue. Cards and instant transfers serve small accounts and first orders.
Let's scope your project. Send us 10 real pricing cases and your ERP: we test them on Shopify Plus B2B and on a custom architecture, with a three-year total cost and a 3 to 8 month plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
