The verdict in three sentences
In Thiès, many freelancers, carpenters, tailors, electricians and consultants lose money in the same place: the quote, sent too fast, too vague, then lowered the moment the client says it is expensive. Between a discounted quote and a well-negotiated one, the observed gap is often 20 to 40% for the same work. Kolonell's level 2 course (50,000 FCFA, about 76 EUR, 10 h) teaches you to package an offer, price on value and negotiate without free discounts, with a working target of one signed quote in three.
Why your quotes do not get signed, or get signed too low
The scenario is familiar. A client calls, asks for a price on the phone, you give a round figure. Two days later they come back: 'my cousin does it cheaper'. You drop 20%. The job ends, you worked just as hard for much less, and the client has learned your first price was not the real one.
The most common causes:
- no questions on budget, decision maker or deadline before pricing;
- a one-line quote with no detail on scope or timing;
- a single option the client can only accept or refuse;
- a discount granted with nothing in return, no deposit, no longer commitment;
- no deposit requested at signature.
| Practice (2026 ballpark, Thiès) | Discounted quote | Structured, negotiated quote |
|---|---|---|
| Turnaround | On the phone, or a week later | Within 48 h, after a discovery call |
| Format | A figure on WhatsApp | 3-page proposal + detailed quote |
| Number of options | 1 | 3 tiers with priced scope |
| Average discount conceded | 15 to 30% | 0 to 10%, always against something |
| Deposit at signature | Rarely | 30 to 50% by Wave or Orange Money |
| Signature rate | 1 quote in 6 to 8 | Target 1 quote in 3 |
Ways to learn selling in 2026
| Option | Indicative cost | Duration | Strengths | Limits |
|---|---|---|---|---|
| Free sales videos | 0 FCFA | Unlimited | Motivation, general techniques | US examples, nothing on the diaspora or Senegalese SMEs |
| In-person sales seminar | 50,000 to 150,000 FCFA per day | 1 to 2 days | Direct exchange | Often in Dakar, little follow-up |
| One-to-one sales coaching | 30,000 to 100,000 FCFA per session | Variable | Tailored | High total cost |
| Kolonell level 2 course | 50,000 FCFA | 10 h | Offer, pricing, quote, objections, contract | Requires a skill you already practise |
| Full Kolonell track (5 levels) | 350,000 FCFA instead of 450,000 | At your pace | From first client to structured business | Longer commitment |
The course Selling your services: offer, quote and negotiation is level 2, Beginner, of the Freelance and entrepreneurship track. It is taught in French and has five modules: building an offer that almost sells itself, pricing on value rather than time, running discovery then writing a proposal that gets signed, negotiating without discounting against seven common objections, and closing with a written agreement, one-page terms and the deposit collected.
To benefit, you should have already sold at least one paid job, or completed level 1 of the track, and have a smartphone with WhatsApp Business plus a Wave or Orange Money account. A NINEA tax number helps for compliant quotes but is not required to take the course.
Mini case study
Ousmane, 29, a carpenter in Thiès, builds kitchens and wardrobes. He sends about 12 quotes a month and signs 2, at an average of 450,000 FCFA after his usual 25% discount. After the course, he offers 3 tiers, holds a discovery call before each quote and no longer discounts without a 40% deposit.
- Before: 2 × 450,000 = 900,000 FCFA signed per month
- After, with an average 5% discount instead of 25%: average deal of about 570,000 FCFA
- If he signs 4 of 12 quotes, one in three: 4 × 570,000 = 2,280,000 FCFA
- Even with 3 signed: 1,710,000 FCFA, so 810,000 FCFA more per month
- Course cost: 50,000 FCFA, covered by the first discount avoided
Learn this skill with Kolonell Academy
Short, practical online courses (taught in French), graded exercises, certificate. Pay with Wave or Orange Money.
This calculation is illustrative. Results depend on the trade, the clientele and consistency; no income is guaranteed.
FAQ
I am a craftsman, not a digital freelancer: is the course for me?
The method applies to any service sold on a quote. Examples are often digital, but the steps (discovery, 3 tiers, quote within 48 h, 30 to 50% deposit) work for a carpenter or an electrician.
How do I answer 'it is too expensive'?
Module 4 covers seven common objections. The core rule: no discount without something in return, for example 5% against full upfront payment or a 6-month commitment.
How much time does it take?
The course runs 10 hours. Many learners finish in two weeks, applying each module to a live quote.
How do I pay?
50,000 FCFA by Wave or Orange Money at enrolment. The full 5-level track costs 350,000 FCFA instead of 450,000.
Will I really sign one quote in three?
It is a working target, not a guarantee. Moving from 1 in 6 to 1 in 4 is often enough to cover the course cost many times over.
Take the next step. Enroll in Selling your services: offer, quote and negotiation: 10 hours, Beginner level, 50,000 FCFA, taught in French, Kolonell Academy certificate included. Pay with Wave or Orange Money. Questions? WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
