Digital Africa11 min read

Referral Partner vs Commissioned Agent vs Broker: Which Legal Status? (Ghana)

Mohamed Bah·Fondateur, Kolonell
August 6, 2026
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Referral Partner vs Commissioned Agent vs Broker: Which Legal Status? (Ghana)

Referral Partner vs Commissioned Agent vs Broker: Which Legal Status? (Ghana)

Digital Africa

The verdict in three sentences

A referral partner simply makes the introduction: a best-efforts obligation, commission only when the sale closes, and no power to bind anyone. A commissioned agent holds a lasting mandate of representation and can claim a termination indemnity, but carries heavy obligations. A broker legally binds their principal, which is powerful but risky — for tax simplicity and zero commitment, stay a referral partner.

Three statuses, three levels of commitment

The confusion is costly: many call themselves "agents" when they merely introduce a client, or sign a mandate without measuring the termination indemnity it triggers. Under OHADA law (Uniform Act on general commercial law), the commissioned agent enjoys a protective regime that does not exist for referral partners — but that regime requires a written mandate and continuous representation activity.

CriterionReferral partnerCommissioned agentBroker
RoleOne-off introductionLasting representationAct on principal's behalf
Power to negotiateNoYes (within mandate)Yes, binds principal
PayCommission on saleCommission + possible fixedFees or commission
Termination indemnityNoYes (OHADA)Per contract
ObligationBest effortsRepresentationDiligence
Legal riskLowMediumHigh
Tax complexityLowMediumMedium to high

For a digital nomad, a consultant or an independent salesperson who introduces Kolonell to SMEs, the referral partner is the smoothest status: no mandate to renegotiate, no indemnity to provision, just an invoice for commission.

The Kolonell referral scale (2026)

Becoming a Kolonell referral partner means introducing a prospect (restaurant, shop, group, NGO) and earning a commission on signature — without handling production. The scale is public and depends on the service line involved.

Service lineSale commissionRecurringAvg ticket 2026Commission per sale
Showcase site15 %5 %500,000 FCFA75,000 FCFA
E-commerce12 %2,000,000 FCFA240,000 FCFA
Marketplace10 %5,000,000 FCFA500,000 FCFA
Institutional8 %10,000,000 FCFA800,000 FCFA

The 5 % recurring on showcase sites applies to maintenance and managed hosting contracts: once the client is acquired, you keep earning as long as they stay with Kolonell. These amounts are 2026 orders of magnitude based on observed average tickets.

Why a written contract protects your commission

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Across OHADA, a verbal deal binds but proves nothing. A written referral contract sets the rate, the triggering event (signature? payment received?), the payout delay, and the definition of the "introduced client" to avoid paternity disputes. Without writing, a partner who introduced a large institutional account can have their 800,000 FCFA commission challenged. Kolonell provides a template contract to every partner: it is your best insurance.

Mini case study

Kwame, an independent consultant based in Accra, is torn between registering as a commissioned agent or a referral partner. He introduces 3 Kolonell clients per quarter: 2 showcase sites (500,000 FCFA) and 1 e-commerce (2,000,000 FCFA). As a referral partner he earns 2 × 75,000 + 240,000 = 390,000 FCFA per quarter, with no representation obligation or indemnity to provision. As a commissioned agent he would owe a mandate, reporting, and heavier taxation for identical gain. Over the year, his 4 quarters generate 1,560,000 FCFA in referral commissions, plus the 5 % recurring on showcase maintenance. He picks referral partner.

FAQ

Can a referral partner negotiate the price for the client? No. Their role stops at the introduction. If they negotiate, they slide toward agent or broker status, with far heavier obligations. The commission is still owed (8 to 15 % by line) even without negotiation.

What is the difference in protection on termination? A commissioned agent can claim a termination indemnity under OHADA law, often equal to several months of commission. The referral partner lacks that safety net but also has no mandate chaining them: they work with whomever they like.

Is a broker paid more? Not necessarily. The broker binds the principal and carries high legal risk for a comparable rate. On a 10,000,000 FCFA institutional deal, the Kolonell referral partner already earns 8 %, or 800,000 FCFA, without binding anyone.

Do I need a written contract to get paid? Strongly recommended. Across OHADA, writing proves the rate, the trigger and the delay. Kolonell pays commissions within 7 to 14 days of client payment, based on the signed referral contract.

Can I combine referral work with salaried employment? Yes, as long as your employment contract does not forbid it. Referral work is an ideal side activity: a single showcase site introduced per month earns 75,000 FCFA, with no full-time commitment.

Let's talk about your project. Become a Kolonell referral partner and earn 15 % on showcase sites, 12 % on e-commerce, 10 % on marketplaces and 8 % on institutional deals. WhatsApp +221 77 596 93 33.

Tags:#referral partner#commissioned agent#broker#legal status#UEMOA#OHADA#Ghana#commission
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Mohamed Bah

Fondateur, Kolonell

Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.