The verdict in three sentences
In 2026, a credible B2B brochure site for the West Africa market costs between 1.5 and 4 million FCFA (roughly 2,300-6,100 EUR), a corporate site between 5 and 12 million, and a B2B e-commerce platform between 8 and 25 million FCFA. The real cost is not the initial quote but the total cost over 3 years: hosting, evolutive maintenance and SEO often weigh as much as the build itself. The right executive question is not "what does a website cost" but "how many qualified leads per month must it generate to pay for itself".
Price grid by B2B site type for the West Africa market in 2026
The ranges below reflect a 2026 order of magnitude for serious vendors serving West Africa (local team, custom design, proprietary code). The lower prices are semi-standardised models; the higher ones are fully custom builds integrated with your tools.
| B2B site type | Build price (FCFA) | Timeline | Hosting/month | Maintenance/month |
|---|---|---|---|---|
| Pro brochure (5-8 pages) | 1,500,000 - 4,000,000 | 3-6 weeks | 15,000 - 30,000 | 80,000 - 120,000 |
| Corporate (15-30 pages, CMS) | 5,000,000 - 12,000,000 | 2-4 months | 25,000 - 60,000 | 120,000 - 250,000 |
| B2B e-commerce (catalog + payment) | 8,000,000 - 25,000,000 | 3-6 months | 30,000 - 60,000 | 150,000 - 400,000 |
| Portal / business app | 6,000,000 - 20,000,000 | 3-7 months | 25,000 - 75,000 | 120,000 - 350,000 |
A credible quote itemises every line: discovery, UX/UI design, integration, content, technical SEO, QA and training. Beware a round lump sum with no detail: it usually signals a fuzzy scope that will drift.
What makes the price triple
For the same stated scope, two quotes can vary threefold. The main drivers:
| Factor | Budget impact | Concrete example |
|---|---|---|
| Custom design vs template | +30 to +80 % | Dedicated art direction, animation |
| Bilingual FR/EN | +15 to +25 % | Translation + hreflang structure |
| Integrations (CRM, ERP, Wave) | +20 to +60 % | HubSpot or real-time stock link |
| Content writing + SEO | +500,000 to 2 M FCFA | 10-20 optimised pages |
| Accessibility / compliance | +10 to +20 % | WCAG, GDPR, local data law |
The most underestimated line item is content: without copy, photos and case studies, even the finest site will not convert. Budget writing from day one.
Mini case study
Mr. Sow runs an industrial engineering SME serving West Africa, 22 staff. His old site generated zero leads. He invests 6.5 M FCFA in a corporate site (10 pages, FR/EN, 4 case studies, quote form) plus 150,000 FCFA/month of maintenance and SEO.
Calculation: at cruising speed the site generates 8 qualified enquiries/month, of which 1 signed at an average deal margin of 3.5 M FCFA. Over 12 months: total cost = 6.5 M + (150,000 x 12) = 8.3 M FCFA; margin generated = 12 x 3.5 M = 42 M FCFA. Even dividing by 3 to be conservative, the ROI stays strongly positive within the first year.
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FAQ
What does a B2B website for West Africa really cost in 2026?
Budget 1.5 to 4 M FCFA for a pro brochure site and 5 to 12 M FCFA for a corporate one. Custom builds integrated with your tools (CRM, stock) start closer to 8 M FCFA.
Should I plan a monthly budget after launch?
Yes: 15,000 to 60,000 FCFA/month hosting and 80,000 to 250,000 FCFA/month evolutive maintenance. A site left unmaintained loses security and ranking within a year.
How long to deliver a corporate site?
Between 2 and 4 months depending on page count, bilingual scope and integrations. Discovery takes about 15-20 % of the timeline and prevents costly rework.
Isn't a WordPress template enough to save money?
For a simple brochure, yes. But as soon as you want custom work, integrations or a premium image, templates hit their limits and cost more to fix than a clean custom base.
How do I measure the ROI of a B2B site?
Track cost per qualified lead and the lead-to-client conversion rate. A good B2B site typically pays back within 12 months as long as it lands even one significant contract per quarter.
Let's scope your project. Tell us the site type (brochure, corporate, B2B e-commerce), your indicative FCFA budget and target timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
