The verdict in three sentences
Selling web without knowing how to code is the simplest side hustle of 2026: you neither design, deliver, nor support the product. Your role is limited to the qualified introduction, backed by a personalized demo link the agency prepares for you. The commission ranges from 8 % to 15 %, that is 56 250 to 270 000 NGN on a simple showcase site, with no production risk on your side.
Who does what: the split of roles
The classic misconception is thinking you must master the tech to sell the web. In reality, the agency carries 100 % of the production risk. You carry the relationship. Here is the exact split.
| Step | Referral partner's role | Kolonell agency's role |
|---|---|---|
| Spot a need | Find a trader with no site | — |
| First contact | Pitch in 2 min, send demo link | Prepare a personalized demo |
| Quote and scoping | Forward the contact | Price, scope, negotiate |
| Production | Nothing | Design, dev, content, tests |
| Payment | Nothing | Invoice, collect mobile money |
| Support and maintenance | Nothing | Handle follow-up |
| Commission | Collect 8-15 % + recurring | Pay the commission |
You never touch code, never design, never support. You front no budget and carry no delivery deadline.
The two-minute pitch that's enough
No technical script needed. A good partner talks benefit, not feature. Here is the converting structure, with the associated commission per product (NGN indicative).
| Product | Key line to say | Client price | Your commission |
|---|---|---|---|
| Showcase Starter | "A pro site visible on Google in 7 days" | 375 000 NGN | 56 250 NGN |
| Showcase Growth | "Site + blog + analytics to attract clients" | 750 000 NGN | 112 500 NGN |
| E-commerce Starter | "Sell with mobile money checkout" | 1 500 000 NGN | 180 000 NGN |
| E-commerce Growth | "Full store + card payments + promos" | 3 000 000 NGN | 360 000 NGN |
The personalized demo link (with the prospect's name and city already injected) does 80 % of the convincing. All you do is send it on WhatsApp.
Mini case study
Chidinma, a management student in Accra, is looking for extra income. She doesn't code and has never sold anything. She spots 4 traders with no website in her neighborhood in one week.
- She sends 4 personalized demo links prepared by the agency.
- 2 sign a Growth showcase: 2 x 112 500 = 225 000 NGN
- 1 signs a Starter showcase: 56 250 NGN
- Month total: 281 250 NGN, without a line of code
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Her only investment: a few WhatsApp conversations and sharing links. The rest is carried by the agency.
FAQ
Really no technical skill required?
None. You don't need to know what hosting, a CMS or a domain name is. The agency handles all production; you handle only the human relationship and sending the demo link.
How do I convince without jargon?
Talk about the outcome: more clients, a serious image, the ability to sell online with mobile money. The personalized demo link shows the prospect's own site before purchase, which triggers the decision.
What if the prospect asks a technical question?
You simply forward the contact to the agency. Answering on timelines, integrations or SEO is our job. You never have to bluff or improvise a technical answer.
How long to my first sale?
With a book of trader contacts, the first signature often lands in 2 to 4 weeks. A Growth showcase earns you 112 500 NGN immediately, paid after the first deposit is collected.
Become a partner, even without a technical profile
The Kolonell program is built for this: 15 % + 5 % recurring on showcase, 12 % e-commerce, 10 % marketplace, 8 % institutional. You bring the client, we build and deliver, you get paid without ever coding.
Let's talk about your project. Join the referral program and receive your first personalized demo links this week. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
