The verdict in three sentences
The sale commission is fireworks; the recurring share is a salary. Every client placed under a maintenance, hosting or SEO contract pays the partner 5 % per month, as long as the contract lives. A well-built book of 20 clients becomes monthly passive income that grows with each signature and demands no further effort.
Where recurring comes from
A living site needs maintenance, hosting, sometimes SEO and campaigns. These recurring services are billed monthly to the client, and the partner earns 5 % of that amount. Here are the 2026 ranges per service (NGN indicative).
| Recurring service | Client amount / month | 5 % recurring to partner |
|---|---|---|
| Maintenance Starter | 75 000 NGN | 3 750 NGN |
| Maintenance Growth | 150 000 NGN | 7 500 NGN |
| Maintenance Premium | 300 000 NGN | 15 000 NGN |
| Managed hosting | 37 500 - 112 500 NGN | 1 875 - 5 625 NGN |
| Monthly SEO | 112 500 - 450 000 NGN | 5 625 - 22 500 NGN |
A single Premium client with maintenance + SEO can pay the partner up to 37 500 NGN/month of recurring, indefinitely.
The book effect: income that stacks
Recurring is powerful because it accumulates. You never start from zero: each new client adds to the existing base. Here is the progression for a partner placing about 20 clients over the year, average maintenance 150 000 NGN/month.
| Book | Monthly recurring | Annual recurring |
|---|---|---|
| 5 clients | 37 500 NGN | 450 000 NGN |
| 10 clients | 75 000 NGN | 900 000 NGN |
| 20 clients | 150 000 NGN | 1 800 000 NGN |
| 40 clients | 300 000 NGN | 3 600 000 NGN |
| 60 clients | 450 000 NGN | 5 400 000 NGN |
At 60 clients under contract, the partner earns 450 000 NGN/month of passive income, not counting new sale commissions. It is a model close to a SaaS's MRR, but without having to build the product.
Mini case study
Ngozi, a former sales rep turned full-time partner in Lagos, focuses on recurring. In 18 months she has placed 20 clients under Growth maintenance (150 000 NGN/month) and convinced 8 of them to add an SEO package at 150 000 NGN/month.
- Maintenance recurring: 20 x 7 500 = 150 000 NGN/month
- SEO recurring: 8 x 7 500 = 60 000 NGN/month
- Total passive income: 210 000 NGN/month, that is 2 520 000 NGN/year
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This income lands even in months when she signs no new sale. It is her safety base, which she keeps growing.
FAQ
Does recurring really last as long as the contract?
Yes, the 5 % share is paid to you each month as long as the client keeps their maintenance or hosting contract. Maintenance contracts have good retention because an active site needs it continuously.
What happens if a client cancels?
You stop earning recurring from that client, but the rest of the book continues. That is why a book of 20 to 40 clients is more robust: losing one client has a marginal impact on the total.
Does recurring replace the sale commission?
No, it adds to it. You first earn 15 % (showcase) or 12 % (e-commerce) on the sale, then 5 % each month on recurring services. The two streams stack and reinforce each other.
How do I maximize my recurring?
Favor clients who take maintenance + hosting + SEO, and target Growth and Premium tiers where recurring amounts are higher. A full Premium client is worth up to 5 times the recurring of a minimal Starter client.
Build your passive referral income
Recurring is the hidden treasure of the Kolonell program: 5 % each month on maintenance, hosting and SEO, on top of the 15 % showcase, 12 % e-commerce, 10 % marketplace and 8 % institutional on the sale. Place, let it run, get paid.
Let's talk about your project. Join the referral program and start building your passive-income book this month. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
