The verdict in three sentences
B2B introducers (accountants, lawyers, consultants, bankers) are the best referral partners: they talk weekly to owners who have both a budget and a digitalization need. A simple recommendation triggers an 8 to 15 % commission on average deals of 500 000 to 4 000 000 FCFA. An accountant who refers three clients a quarter can add several hundred thousand FCFA to their income, without changing jobs.
Why introducers convert better
A recommendation from a trusted professional is worth ten ad messages. When a lawyer tells their client "build your site with this agency", the prospect arrives almost decided. Here are the main introducers and their potential.
| Introducer | Client access | Natural pole | Potential commission |
|---|---|---|---|
| Accountant | SMEs, traders, professionals | Showcase, e-commerce | 8-15 % |
| Lawyer / notary | Companies, real estate, estates | Showcase, institutional | 8-15 % |
| Management consultant | Owners, startups | E-commerce, marketplace | 10-12 % |
| Business attorney | Large accounts, groups | Institutional | 8 % |
| SME banker | Traders, importers | E-commerce | 12 % |
| Real estate agent | Developers, agencies | Real estate marketplace | 10 % |
Pre-existing trust shortens the sales cycle and raises the signature rate, making each recommendation highly profitable.
What a referred file pays
The average B2B client deal is higher than a consumer's. A single institutional or e-commerce file can be worth several months of showcase sites. Here are the earnings by file type (NGN indicative).
| File type | Average deal | Rate | Commission per file |
|---|---|---|---|
| Showcase Premium | 1 800 000 NGN | 15 % | 270 000 NGN |
| E-commerce Growth | 3 000 000 NGN | 12 % | 360 000 NGN |
| E-commerce Premium | 6 000 000 NGN | 12 % | 720 000 NGN |
| Marketplace Starter | 3 750 000 NGN | 10 % | 375 000 NGN |
| Institutional Standard | 7 500 000 NGN | 8 % | 600 000 NGN |
| Institutional Premium | 15 000 000 NGN | 8 % | 1 200 000 NGN |
An accountant who refers a single Institutional Premium file per year adds 1 200 000 NGN to their fees, for one introduction call.
Mini case study
Mr. Okafor, an accountant in Lagos with a book of 60 SMEs, joins the introducer program. Over one quarter, he refers 3 files:
- 1 Showcase Premium (artisan client): 270 000 NGN
- 1 E-commerce Growth (trader client): 360 000 NGN
- 1 Institutional Standard (structured SME client): 600 000 NGN
- Quarterly total: 1 230 000 NGN in commission
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Over a year at the same pace, that is about 4 920 000 NGN in additional income, plus the recurring share on his clients' maintenance contracts. All without leaving his practice.
FAQ
Is this compatible with my profession's ethics?
Recommending a provider is a common and transparent practice. We formalize a clear referral agreement, and you remain free to disclose the relationship to your client. For regulated professions, simply check your internal conflict-of-interest rules.
Do I have to manage the project after referring?
No. Your role stops at the introduction. Kolonell handles scoping, production, invoicing and support. You keep doing your job while the file moves forward.
How am I credited if my client compares several agencies?
The lead is attributed to you from the qualified introduction, over a 90-day window. Even if the client takes time to compare, the commission is yours on signature thanks to referral-link tracking.
Can I earn recurring too?
Yes, on showcase and e-commerce, the 5 % recurring share on maintenance is paid to you each month. A book of referred clients thus builds passive income on top of your usual fees.
Activate your introducer network
Accountant, lawyer, consultant or banker: your contact book is an asset. The Kolonell program pays 15 % + 5 % recurring on showcase, 12 % e-commerce, 10 % marketplace, 8 % institutional. Refer, we deliver, you get paid.
Let's talk about your project. Join the introducer program and monetize your network of owners this quarter. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
