The verdict in three sentences
On big tickets, the partner plays a different tune: scarcity, patience and network replace volume. In Johannesburg in 2026, a marketplace at 5,000,000 FCFA pays 10% i.e. 500,000 FCFA, and an institutional project at 10,000,000 FCFA pays 8% i.e. 800,000 FCFA. The cycle is long — 60 to 90 days — but a single signed deal equals a quarter of a showcase partner's income.
Marketplace and institutional: two worlds of big tickets
These two lines are not prospected in markets but in decision circles: entrepreneurs, investors, general management and IT directors. The percentage commission is lower, but the amounts are on another scale.
| Line | Typical ticket | Rate | Commission | Cycle |
|---|---|---|---|---|
| Marketplace Starter | 2,500,000 FCFA | 10% | 250,000 FCFA | 45 d |
| Marketplace Growth | 5,000,000 FCFA | 10% | 500,000 FCFA | 60 d |
| Marketplace Premium | 12,000,000 FCFA | 10% | 1,200,000 FCFA | 90 d |
| Institutional Standard | 5,000,000 FCFA | 8% | 400,000 FCFA | 60 d |
| Institutional Premium | 10,000,000 FCFA | 8% | 800,000 FCFA | 90 d |
| Institutional Group | 25,000,000 FCFA | 8% | 2,000,000 FCFA | 90 d+ |
The full scale to know by heart
A partner moving upmarket must master the four rates to steer each contact to the right line and maximise commission.
| Line | Commission | Recurring | Prospect profile |
|---|---|---|---|
| Showcase | 15% | +5% maintenance | SMEs, artisans, traders |
| E-commerce | 12% | +5% maintenance | Shops, creators |
| Marketplace | 10% | — | Entrepreneurs, investors |
| Institutional | 8% | — | GM, IT dir., NGOs, banks |
The high-end partner does not need ten contacts a day: two or three deals a year on these lines is enough to exceed several million FCFA in commissions. The key is network quality and the ability to open the right door.
Mini case study
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Cheikh, a consultant in Johannesburg, moves among company directors. In 2026 he introduces Kolonell to an entrepreneur launching a services marketplace: deal signed at 5,000,000 FCFA, 10% commission = 500,000 FCFA.
Three months later, he introduces Kolonell to the IT director of an NGO that orders a Premium institutional site at 10,000,000 FCFA: 8% commission = 800,000 FCFA. With just these two deals in the year, Cheikh collects 1,300,000 FCFA in commissions — the equivalent of seventeen Growth showcase sites, for two introductions in his natural network.
FAQ
Why is the commission lower on big tickets? Because the amounts are huge: 8% of 10,000,000 FCFA is already 800,000 FCFA. A lower rate on a larger base is still far more rewarding in absolute value.
How long is an institutional cycle? Between 60 and 90 days, sometimes more for a group. The decision goes through several validations, but a single deal's commission covers a whole quarter.
Do I need a network of executives to succeed? It is ideal. This segment plays out in GM and IT-director circles; a consultant, executive or former entrepreneur is far more effective here than a field canvasser.
Can I combine big tickets and showcase sites? Yes, many partners do volume in showcase sites for steady income and aim for one or two big deals a year for the exceptional bonus.
When is a big deal's commission paid? Seven days after collection, like all lines; on staged projects, the commission follows each instalment actually paid.
Let's talk about your high-value contacts. A marketplace or institutional project in your network can be worth 500,000 to 2,000,000 FCFA in commission: 10% marketplace, 8% institutional. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
