The verdict in three sentences
A web referral partner does not live on luck but on consistency: three showcase sales a month already beat an employee's salary in Lagos. With the Kolonell 2026 scale — 15% showcase, 12% e-commerce, 10% marketplace, 8% institutional — a single e-commerce deal weighs as much as five showcase sites. The real treasure is the 5% recurring that piles up month after month to exceed 3,000,000 FCFA accumulated in a year.
What each type of sale earns
A partner's earnings depend on two things: the service line and volume. A showcase site closes fast but pays less; e-commerce takes more persuasion but doubles the unit commission.
| Type of sale | Ticket | Rate | Commission | Recurring/month |
|---|---|---|---|---|
| Showcase Starter | 250,000 FCFA | 15% | 37,500 FCFA | 2,500 FCFA |
| Showcase Growth | 500,000 FCFA | 15% | 75,000 FCFA | 2,500 FCFA |
| Showcase Premium | 1,200,000 FCFA | 15% | 180,000 FCFA | 5,000 FCFA |
| E-commerce Starter | 1,000,000 FCFA | 12% | 120,000 FCFA | 5,000 FCFA |
| E-commerce Growth | 2,000,000 FCFA | 12% | 240,000 FCFA | 7,500 FCFA |
Twelve-month simulation in Lagos
Let us project a steady partner who brings three Growth showcase sites each month and lands a Growth e-commerce every two months. Figures are a 2026 order of magnitude, excluding surprises.
| Month | Sales | Direct commission | Cumulative recurring |
|---|---|---|---|
| 1 | 3 showcase | 225,000 FCFA | 7,500 FCFA |
| 2 | 3 showcase + 1 e-com | 465,000 FCFA | 22,500 FCFA |
| 4 | 3 showcase + 1 e-com | 465,000 FCFA | 52,500 FCFA |
| 6 | 3 showcase + 1 e-com | 465,000 FCFA | 82,500 FCFA |
| 12 | pace maintained | 465,000 FCFA | 172,500 FCFA/month |
Over the year, direct commissions exceed 3,000,000 FCFA and the recurring income reaches nearly 172,500 FCFA a month — income that keeps coming even in months when the partner signs nothing.
Mini case study
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Aïcha, a hairdresser in the Cocody district of Lagos, decides to spend her quiet afternoons on referrals. In January 2026 she signs two Growth showcase sites (2 × 75,000 = 150,000 FCFA) and one Premium showcase (180,000 FCFA), i.e. 330,000 FCFA the first month.
In April she convinces a fabric shop to go for Growth e-commerce at 2,000,000 FCFA: a 240,000 FCFA commission in one shot. By the end of her year, Aïcha has accumulated 2,900,000 FCFA in direct commissions and earns 90,000 FCFA/month recurring — more than her salon income, without leaving her trade.
FAQ
How many sales for a serious income? Three Growth showcase sites a month already generate 225,000 FCFA, on par with a good Lagos salary. A single Growth e-commerce adds 240,000 FCFA.
Is the recurring income really durable? Yes, as long as the client keeps maintenance. With 40 active clients after a year, the 5% recurring exceeds 150,000 FCFA/month of passive income.
What if a client does not pay in full? The commission follows actual collection: you always earn your percentage on amounts the agency truly receives, never less.
Can I move up to bigger tickets? Absolutely. After a few showcase sites, many partners aim for e-commerce, then marketplaces at 500,000 FCFA commission per deal.
Are there fees to join the program? No, membership is free. Kolonell provides the demo, pitch and tracking link with no entry cost.
Let's calculate your partner income. Tell us your network and pace, we project your 12-month commissions: 15% showcase, 12% e-commerce, 10% marketplace, 8% institutional. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.