The verdict in three sentences
A referral partner has nothing to produce: you introduce a prospect, the agency delivers, and a commission lands on signature. At Kolonell that commission ranges from 8 % to 15 % depending on the pole, with a 5 % recurring share on showcase sites that turns a one-shot into monthly income. Three showcase referrals in a month is 135 000 NGN in immediate commission plus a recurring stream that grows with every new client.
How the Kolonell referral program works
The principle is simple: you know a restaurant owner, a clinic, a shop that needs a website or an online store. You introduce us. We scope, build, deliver and invoice. When the client signs, your commission is calculated on the contract's net amount, then paid out via mobile money or bank transfer.
No technical skill is required. You front no budget, you handle neither design, code, nor support. Your only job: the qualified introduction.
Commission rates per pole are below. Amounts are 2026 orders of magnitude based on our published pricing grid (FCFA reference, NGN indicative).
| Pole | Sale commission | Recurring | Average deal 2026 |
|---|---|---|---|
| Showcase site | 15 % | 5 % / month | 250 000 - 1 200 000 FCFA |
| E-commerce | 12 % | 5 % / month | 1 000 000 - 6 000 000 FCFA |
| Marketplace | 10 % | on quote | 2 500 000 - 20 000 000 FCFA |
| Institutional | 8 % | on quote | 5 000 000 - 60 000 000 FCFA |
What each sale concretely pays
The showcase pole is the most accessible: short sales cycle, digestible price for an SME, high volume. Here is what a single commission is worth by tier sold (NGN figures indicative for Lagos/Accra markets).
| Product sold | Net price | 15 % commission | Recurring 5 % (maintenance 90 000 NGN/month) |
|---|---|---|---|
| Showcase Starter | 375 000 NGN | 56 250 NGN | 4 500 NGN / month |
| Showcase Growth | 750 000 NGN | 112 500 NGN | 4 500 NGN / month |
| Showcase Premium | 1 800 000 NGN | 270 000 NGN | 4 500 NGN / month |
| E-commerce Starter | 1 500 000 NGN | 180 000 NGN | 7 500 NGN / month |
| E-commerce Growth | 3 000 000 NGN | 360 000 NGN | 7 500 NGN / month |
| Marketplace Starter | 3 750 000 NGN | 375 000 NGN | on quote |
A single e-commerce Growth sale is worth 360 000 NGN in commission, the equivalent of more than six Starter showcase sites. That is why the best partners mix showcase volume with big e-commerce or institutional tickets.
Mini case study
Blessing, a hairdresser who runs a 400-member WhatsApp group of women traders in Lagos, decides to test the program. In the first month she refers 3 showcase sites (2 Growth at 750 000 NGN, 1 Starter at 375 000 NGN).
- Growth commission: 2 x 112 500 = 225 000 NGN
- Starter commission: 1 x 56 250 NGN
- Immediate total: 281 250 NGN
- Recurring: 3 clients x 4 500 NGN = 13 500 NGN / month
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After six months at the same pace (18 clients total), her recurring share reaches 81 000 NGN/month with no extra effort, on top of new sale commissions. Recurring income is the real long-term asset.
FAQ
Do I need a registered business to become a partner?
No, you can start as an individual. We formalize the relationship with a simple referral agreement setting the rates and payment method. For large volumes a formal status eases invoicing, but it is not a prerequisite for your first commissions.
When exactly do I get paid?
The sale commission is paid after the client's first deposit is collected, generally within 7 to 15 days. The 5 % recurring share is paid monthly as long as the client keeps their maintenance contract.
What happens if the client hesitates or compares?
The prospect stays attributed to you from the first qualified introduction, over a 90-day window. Even if they sign two months later, the commission is yours. We track every lead through a unique referral link.
Can I combine several poles?
Yes, and it is recommended. One network holds SMEs (showcase), traders (e-commerce) and sometimes large accounts (institutional at 8 %). Diversifying your referrals smooths income and raises the average deal.
Join the Kolonell referral program
The program is open: 15 % + 5 % recurring on showcase sites, 12 % on e-commerce, 10 % on marketplaces, 8 % on institutional. You bring the contact, we do the rest, you get paid.
Let's talk about your project. Become a Kolonell referral partner and turn your network into recurring income this month. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
