The verdict in three sentences
A web referral commission rewards the introduction that leads to a signed project, expressed as a percentage of the contract value. At Kolonell in 2026, rates range from 8 % (institutional) to 15 % (showcase), plus 5 % recurring on maintenance for showcase and e-commerce. The real trade-off isn't the highest rate but the balance between one-off commission and recurring share: a small rate on a big ticket often beats a big rate on a small project.
Full commission scale by pole
Each pole has its rate, calibrated to average ticket and margin. Here's the 2026 scale with a worked example per pole.
| Pole | Sale rate | Recurring | Example ticket (FCFA) | Commission (FCFA) |
|---|---|---|---|---|
| Showcase | 15 % | 5 %/month | 500,000 | 75,000 |
| E-commerce | 12 % | 5 %/month | 2,000,000 | 240,000 |
| Marketplace | 10 % | — | 5,000,000 | 500,000 |
| Institutional | 8 % | — | 10,000,000 | 800,000 |
The rule: the higher the ticket, the lower the rate — but the absolute commission explodes. A single institutional project can be worth 10 showcases.
High one-off or recurring share?
Two strategies compete. Betting on high-rate one-off sales (showcases at 15 %) maximizes immediate cash. Betting on recurring (5 % of monthly maintenance) builds passive income that accrues as long as the client stays. The best referrers combine both.
| Scenario | Immediate commission | Recurring over 12 months | Year 1 total |
|---|---|---|---|
| 1 showcase 500,000 FCFA | 75,000 | 5 % × 100,000 × 12 = 60,000 | 135,000 |
| 1 e-commerce 2M FCFA | 240,000 | 5 % × 150,000 × 12 = 90,000 | 330,000 |
| 1 marketplace 5M FCFA | 500,000 | — | 500,000 |
| 1 institutional 10M FCFA | 800,000 | — | 800,000 |
Recurring SEO fees (75,000 to 300,000 FCFA/month billed to the client) can also open a share for the partner referrer on long-term contracts.
Mini case study
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Rokhaya, a freelance salesperson in Dakar, brings in a mixed portfolio over one year: 4 Growth showcases (500,000 FCFA), 2 Growth e-commerce (2M FCFA), 1 Starter marketplace (5M FCFA).
- Showcases: 4 × 75,000 = 300,000 FCFA (+ ~240,000 recurring year 1)
- E-commerce: 2 × 240,000 = 480,000 FCFA (+ ~180,000 recurring)
- Marketplace: 1 × 500,000 = 500,000 FCFA
- Total sale commissions: 1,280,000 FCFA, plus ~420,000 FCFA recurring in the first year — nearly 1,700,000 FCFA for a side activity.
FAQ
Why does the rate drop as the ticket rises? Because the absolute commission stays very attractive: 8 % of 10M FCFA (800,000 FCFA) far exceeds 15 % of 500,000 FCFA (75,000 FCFA). The rate adjusts to each pole's margin.
Is the recurring really paid every month? Yes, as long as the client pays maintenance (50,000 to 200,000 FCFA/month), the partner referrer earns 5 % on it. It's passive income that accrues.
Which pole should I target to maximize earnings? For a beginner, showcase (short cycle, 15 %). For an experienced referrer with a B2B network, institutional and marketplace offer the highest absolute commissions.
Is there a minimum number of sales to get paid? No. From your first signed and collected project, your commission is paid via Mobile Money or transfer.
Are rates negotiable on high volume? The scales are clear and transparent, but a referrer bringing a steady flow of projects can discuss preferred-partner terms.
Join the Kolonell referral program
These scales are those of the Kolonell referral partner program: showcase 15 % + 5 % recurring, e-commerce 12 %, marketplace 10 %, institutional 8 %. You bring the qualified contact, we convert, you get paid — no cap, no exclusivity.
Let's talk about your project. Join the Kolonell referral program and choose your commission strategy. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
