The verdict in three sentences
A web referral partner connects a prospect (shop owner, SME, association) with an agency and earns a commission on every signed project without ever touching code. In Ghana in 2026, a single showcase-site sale can pay 37,500 to 180,000 FCFA in commission, and the Kolonell program adds 5 % recurring on monthly maintenance. The real lever isn't technical talent but consistency: 2-3 qualified introductions per month are enough to build a steady side income.
One-off referrer or recurring partner?
Two profiles coexist. The one-off referrer flags an opportunity, collects a single commission and moves on. The recurring partner builds a pipeline: actively prospecting, following up on referrals and also earning the recurring share on maintenance. The second model demands more discipline but turns a few sales into a rent.
| Criterion | One-off referrer | Recurring partner |
|---|---|---|
| Monthly effort | 2-4 h | 10-20 h |
| Realistic sales/month | 0-1 | 2-3 |
| Showcase sale commission | 15 % | 15 % |
| Recurring maintenance share | not tracked | 5 %/month |
| Cumulative income 12 months | 100,000-300,000 FCFA | 900,000-2,500,000 FCFA |
| Ideal for | employee, student | salesperson, freelancer |
What it actually pays in 2026
Kolonell commissions vary by project pole. A showcase site sells for 250,000 to 1,200,000 FCFA; at 15 %, that's 37,500 to 180,000 FCFA per sale. A pricier e-commerce or institutional project generates a much larger absolute commission even at a lower rate.
| Pole | Project ticket (FCFA) | Rate | Commission (FCFA) | Recurring |
|---|---|---|---|---|
| Showcase | 250,000-1,200,000 | 15 % | 37,500-180,000 | + 5 %/month |
| E-commerce | 1,000,000-4,000,000 | 12 % | 120,000-480,000 | + 5 %/month |
| Marketplace | 2,500,000-12,000,000 | 10 % | 250,000-1,200,000 | — |
| Institutional | 5,000,000-25,000,000 | 8 % | 400,000-2,000,000 | — |
The monthly maintenance billed to the client (50,000 to 200,000 FCFA) generates a recurring share of 2,500 to 10,000 FCFA/month for the partner referrer, as long as the client stays active.
The 4-step method
- Target: businesses without a website (restaurants, clinics, schools, shops) in Accra and Kumasi. 2. Qualify: confirm the prospect has a real need and a budget. 3. Connect: pass the contact to the agency via WhatsApp, which handles the demo and signing. 4. Follow up: stay informed of the signing to collect your commission and retain the client.
Mini case study
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Estelle, a teacher in Accra, knows many shop owners through her neighborhood. In 2026 she becomes a part-time referrer. Over one quarter she flags 6 prospects; 4 sign: 2 Starter showcases (250,000 FCFA), 1 Growth showcase (500,000 FCFA) and 1 Starter e-commerce (1,000,000 FCFA).
- 2 × 250,000 × 15 % = 75,000 FCFA
- 1 × 500,000 × 15 % = 75,000 FCFA
- 1 × 1,000,000 × 12 % = 120,000 FCFA
- Total commissions: 270,000 FCFA over 3 months, i.e. 90,000 FCFA/month for a few weekly hours. By keeping the maintenance link, she adds ~15,000 FCFA/month recurring the following year.
FAQ
Do you need technical skills to be a referrer? No. You make the connection; the agency does everything else (demo, development, delivery). Your value is your network and your ability to spot a need.
How and when do I get paid? The commission is paid after the client pays, usually via Mobile Money or transfer. For a 500,000 FCFA showcase, expect 75,000 FCFA once the project is settled.
Can I be a referrer while keeping my job? Yes, that's the most common case. 2-4 hours a week is enough for 1-2 introductions a month, with no conflict with a salaried role.
Is there a commission cap? No. The more qualified projects you bring, the more you earn. A regular referrer targeting e-commerce and institutional projects can exceed several hundred thousand FCFA per month.
Is the Kolonell referral program open outside Senegal? Yes, including Ghana, Nigeria and across Africa. Introductions are handled remotely via WhatsApp.
Join the Kolonell referral program
The Kolonell referral partner program pays on every signed project: showcase 15 % + 5 % recurring, e-commerce 12 %, marketplace 10 %, institutional 8 %. You bring the contact, we deliver the site, you get paid. No limits, no cap.
Let's talk about your project. Become a Kolonell referral partner in Ghana and turn your network into income. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
