The verdict in three sentences
The Kolonell referral commission is not a single rate: it drops from 15 % to 8 % as you move from showcase sites to institutional, but the absolute amount explodes. An institutional deal at 25,000,000 FCFA at 8 % earns 2,000,000 FCFA, versus 180,000 FCFA for a premium showcase. Knowing which pole to target is the real income lever.
The scale by pole, floor to ceiling
Each pole has a price range. We compute commission at the bottom and top of each range to show the real spread.
| Pole | Rate | Low ticket | Low commission | High ticket | High commission |
|---|---|---|---|---|---|
| Showcase | 15 % | 250,000 FCFA | 37,500 FCFA | 1,200,000 FCFA | 180,000 FCFA |
| E-commerce | 12 % | 1,000,000 FCFA | 120,000 FCFA | 4,000,000 FCFA | 480,000 FCFA |
| Marketplace | 10 % | 2,500,000 FCFA | 250,000 FCFA | 12,000,000 FCFA | 1,200,000 FCFA |
| Institutional | 8 % | 5,000,000 FCFA | 400,000 FCFA | 25,000,000 FCFA | 2,000,000 FCFA |
Key lesson: one high-end marketplace deal equals six or seven premium showcases. But showcases close in a few days, while an institutional deal takes weeks of sales cycle.
The recurring cut that changes the game
Beyond the sale commission, the partner earns 5 % of monthly maintenance as long as the client stays. This is the income that turns an occasional referrer into an annuity.
| Monthly maintenance | Recurring 5 % | Over 12 months | Over 10 clients / year |
|---|---|---|---|
| 50,000 FCFA | 2,500 FCFA | 30,000 FCFA | 300,000 FCFA |
| 100,000 FCFA | 5,000 FCFA | 60,000 FCFA | 600,000 FCFA |
| 150,000 FCFA | 7,500 FCFA | 90,000 FCFA | 900,000 FCFA |
| 200,000 FCFA | 10,000 FCFA | 120,000 FCFA | 1,200,000 FCFA |
2026 order-of-magnitude estimate: with 10 clients on maintenance at 100,000 FCFA/month, the recurring cut alone exceeds 600,000 FCFA per year, on top of sale commissions.
Mini case study
Ibrahim, a part-time partner in Accra, closes in one month: 1 Growth showcase (500,000 FCFA), 1 Starter e-commerce (1,000,000 FCFA). Sale commissions: 500,000 x 15 % = 75,000 FCFA; 1,000,000 x 12 % = 120,000 FCFA. Total 195,000 FCFA for the month. Placing both clients on maintenance at 100,000 FCFA/month adds 10,000 FCFA/month of recurring that stacks. His break-even (covering prospecting time) is reached on the very first showcase deal.
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FAQ
Why does the rate drop on big projects?
Because the absolute amount climbs: 8 % of 25,000,000 FCFA (2,000,000 FCFA) far exceeds 15 % of a showcase. The rate falls, the check rises.
Which pole pays fastest?
Showcases: short sales cycle, commission of 37,500 to 180,000 FCFA collected a few days after delivery.
Is the recurring cut guaranteed for life?
It runs as long as the client keeps their maintenance contract. In practice, a satisfied client stays several years.
How is commission computed on a mixed quote?
Each line is tied to its pole and rate. An e-commerce project with a marketplace module combines both scales per the quote breakdown.
Can I combine several poles?
Yes, and it is recommended: showcases for fast volume, e-commerce and marketplace for big tickets.
Let's talk about your project. Target the right pole and maximize your Kolonell referral commissions. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
