The verdict in three sentences
Referring business to a web agency means introducing a client, collecting a commission, without writing a single line of code. The Kolonell referral program pays 15 % on a showcase site plus 5 % recurring on monthly maintenance. A single premium showcase deal at 1,200,000 FCFA earns you 180,000 FCFA immediately — more than a junior salary in Lagos for one introduction.
What a web referral partner really is
A referral partner is neither a salaried salesperson nor a technical subcontractor. They spot a need ("this restaurant has no website", "this shop wants to sell online"), introduce Kolonell, and let the agency handle the quote, production and delivery. Payment lands at D+15 after the client pays, via Wave or Orange Money.
No barrier to entry: no degree, no software to master, no cash advance. Your only asset is your contact book: family, former colleagues, neighborhood shopkeepers, professional WhatsApp groups.
| Criterion | Referral partner | Salaried rep | Freelance dev |
|---|---|---|---|
| Starting capital | 0 FCFA | 0 FCFA | Gear + training |
| Technical skill | None | None | High |
| Pay model | Commission only | Base + variable | Project billing |
| Hours | Flexible | Fixed | Deliverables |
| Earnings ceiling | Unlimited | Salary band | Production capacity |
The Kolonell 2026 commission scale
Commission depends on the project pole. The higher the ticket, the bigger the absolute amount, even as the rate drops.
| Pole | Sale rate | Recurring | Ticket example | Immediate commission |
|---|---|---|---|---|
| Showcase | 15 % | 5 % | 1,200,000 FCFA | 180,000 FCFA |
| E-commerce | 12 % | 5 % | 2,000,000 FCFA | 240,000 FCFA |
| Marketplace | 10 % | 5 % | 5,000,000 FCFA | 500,000 FCFA |
| Institutional | 8 % | 5 % | 10,000,000 FCFA | 800,000 FCFA |
The 5 % recurring cut applies to monthly maintenance (50,000 to 200,000 FCFA/month depending on the contract): a stream that stacks as long as the client stays active.
Mini case study
Fatou, a hairdresser in Lagos, knows many salon owners and market traders. Without leaving her business, she converts 2 Growth showcase deals (500,000 FCFA) per month. Math: 500,000 x 15 % = 75,000 FCFA per deal, so 150,000 FCFA/month in commission. Adding the recurring cut on signed maintenance contracts, she beats a junior employee's salary while working her own network a few hours a week.
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FAQ
Do I need technical skills to be a partner?
No. You introduce the client, Kolonell does the rest. Zero code, zero design knowledge required.
When do I get paid?
At D+15 after the client pays, via Wave or Orange Money. No months-long wait.
How much can I realistically earn?
A premium showcase deal at 1,200,000 FCFA earns 180,000 FCFA. Two Growth deals a month bring 150,000 FCFA, before recurring.
What exactly is the recurring cut?
5 % of the client's monthly maintenance, paid every month while the contract runs. Across 10 active clients, this stream becomes significant.
Is there a contract or commitment?
A simple referral agreement, with no exclusivity or imposed target. You refer at your own pace.
Let's talk about your project. Join the Kolonell referral program and turn your network into income this month. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
