The verdict in three sentences
A Kolonell referral agent picks their pole based on their network and revenue goal: showcase sites pay little per deal but sell in volume, institutional pays enormously but rarely. The program pays 15% on a showcase site (+5% recurring), 12% e-commerce, 10% marketplace and 8% institutional on tickets ranging from 250,000 to 60,000,000 FCFA. The key is the 5% recurring that turns every showcase sale into compounding passive income.
The commission scale by pole
| Pole | Rate | Project ticket (FCFA) | Commission per deal (FCFA) |
|---|---|---|---|
| Showcase | 15% + 5% recurring | 250,000 - 1,200,000 | 37,500 - 180,000 |
| E-commerce | 12% | 1,000,000 - 6,000,000 | 120,000 - 720,000 |
| Marketplace | 10% | 2,500,000 - 20,000,000 | 250,000 - 2,000,000 |
| Institutional | 8% | 5,000,000 - 60,000,000 | 400,000 - 4,800,000 |
The rate drops as the ticket rises, but the absolute commission explodes: a single institutional deal pays more than 25 Growth showcase sites. The right pole depends on your access: field SMEs for showcase, entrepreneur network for marketplace, CEO/CIO relationships for institutional.
How many deals for 1,000,000 FCFA/month?
Here's the number of sales needed per pole to target 1,000,000 FCFA in monthly commission (mid-range assumptions).
| Pole | Average commission/deal | Deals for 1M FCFA/month |
|---|---|---|
| Showcase Growth (500,000) | 75,000 | ~13 deals |
| E-commerce Growth (2,000,000) | 240,000 | ~4 deals |
| Marketplace Starter (3,000,000) | 300,000 | ~3-4 deals |
| Institutional Standard (6,000,000) | 480,000 | ~2 deals |
For a more accessible goal of 500,000 FCFA/month: about 7 Growth showcase sites, OR 2-3 e-commerce Growth, OR a fraction of a single marketplace/institutional deal. The field profile targets showcase volume; the network profile targets one big deal per quarter.
The 5% recurring, the secret weapon
On showcase sites, the 5% recurring applies to maintenance and hosting contracts (50,000-200,000 FCFA/month). Each showcase sold keeps paying, month after month.
| Active showcase sites | Average maintenance/month | Recurring 5%/month cumulative |
|---|---|---|
| 5 | 80,000 FCFA | 20,000 FCFA |
| 15 | 80,000 FCFA | 60,000 FCFA |
| 30 | 80,000 FCFA | 120,000 FCFA |
| 50 | 80,000 FCFA | 200,000 FCFA |
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After a year, an active referral agent builds a passive base that pays even in months with no new sale.
Mini case study
Awa, a field sales rep in Dakar, becomes a Kolonell referral agent on the showcase pole. In one quarter:
- She sells 9 Growth showcase sites (500,000 FCFA each).
- Immediate commission: 9 x 75,000 = 675,000 FCFA.
- Maintenance activated on 7 clients at 80,000 FCFA/month: 5% recurring = 7 x 4,000 = 28,000 FCFA/month.
- After 12 months with 30 active clients: 120,000 FCFA/month of passive income, on top of new sales.
Awa turned a one-off prospecting effort into a growing monthly annuity.
FAQ
How much does a Kolonell referral agent earn in 2026? From 37,500 FCFA (small showcase) to 4,800,000 FCFA (large institutional) per deal. The scale: showcase 15% +5% recurring, e-commerce 12%, marketplace 10%, institutional 8%.
Which pole should I start with? Showcase: accessible tickets, short sales cycle, and the 5% recurring builds passive income. Profiles with entrepreneur or large-account networks target marketplace and institutional.
How long does the recurring last? As long as the client keeps their maintenance/hosting contract (50,000-200,000 FCFA/month). That's what separates a one-off payout from an annuity.
Do I need to be a developer to be a referral agent? No. You bring the qualified contact and the introduction; Kolonell builds and delivers the project. Your job is relationship and trust.
When do I get paid? The sales commission is paid when Kolonell collects on the project; the recurring lands every month as long as the client contract is active.
Let's talk about your project. Join the Kolonell referral program: we map your target pole and monthly goal together. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
