The verdict in three sentences
Referring one online store earns as much as four showcase sites, because the e-commerce ticket is 4 times higher. With the Kolonell referral program you earn 12% of the contract (that is 120,000 to 720,000 FCFA) plus 5% recurring on maintenance and SEO. The argument that closes the sale: Wave and Orange Money integrated natively, which few agencies offer.
How much an e-commerce referrer earns per tier
The model is simple: you introduce a merchant who wants to sell online, Kolonell signs and delivers, you earn your commission on payment. Here is the 2026 grid per store level.
| E-commerce tier | 2026 ticket (FCFA) | 12% commission | Example |
|---|---|---|---|
| Starter | 1,000,000 - 1,500,000 | 120,000 - 180,000 | 50-product catalog, Wave + OM |
| Growth | 2,000,000 - 3,000,000 | 240,000 - 360,000 | Unlimited catalog, Stripe, promos |
| Premium | 4,000,000 - 6,000,000 | 480,000 - 720,000 | PWA, loyalty, multi-currency |
So one Premium deal pays as much as 4 to 6 Starter showcase deals (at 250,000 FCFA). That's the whole high-ticket logic: fewer signatures, more revenue per signature.
The recurring share: the part people forget to count
The sales commission is only half the story. The 5% recurring on maintenance, SEO and hosting turns a one-off referral into an annuity. Compared with other divisions, e-commerce offers an excellent volume/ticket balance.
| Division | Sales commission | Recurring | Sales cycle |
|---|---|---|---|
| Showcase | 15% + 5% recurring | Yes | 1 - 2 weeks |
| E-commerce | 12% + 5% recurring | Yes | 2 - 4 weeks |
| Marketplace | 10% | High tickets | 4 - 8 weeks |
| Institutional | 8% | Long relationships | 2 - 6 months |
On 150,000 FCFA/month maintenance, your 5% recurring is 7,500 FCFA/month per client, or 90,000 FCFA/year per active store. With 10 stores under management, that's 900,000 FCFA/year of passive income.
Mini case study
Awa is a digital consultant in Dakar and signs 2 Growth stores per month at 2,000,000 FCFA each. Her sales commission: 2 × 240,000 = 480,000 FCFA/month. Over the year, her 24 stores also generate recurring: if half take maintenance at 150,000 FCFA/month, her 5% compounds to about 1,080,000 FCFA/year of passive income. Estimated total: over 6.8 million FCFA in 12 months, without writing a line of code.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
FAQ
Do I need to be a developer to become an e-commerce referrer?
No. You spot the need and introduce the merchant; Kolonell handles development, Wave/Orange Money integration and support. You earn 12% on signature.
When do I get paid my commission?
When the client pays the contract. For the 5% recurring, payout follows the monthly settlement of maintenance or SEO.
Why e-commerce rather than showcase?
The ticket is 4 times higher (1 to 6 million FCFA versus 250,000 to 1.2 million). One Premium deal at 12% earns up to 720,000 FCFA, the equivalent of several showcases.
What argument makes a merchant sign?
Native Wave and Orange Money integration. In Senegal it's the deciding factor: being able to collect via mobile money tips the decision.
How long is the sales cycle?
From 2 to 4 weeks for e-commerce, versus 1 to 2 weeks for a showcase and 2 to 6 months for institutional.
Let's talk about your project. Join the Kolonell referral program and earn 12% + 5% recurring on every store. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
