The verdict in three sentences
For a referral agent starting out, restaurants (brochure + QR menu + reservation) are the highest-volume, fastest-to-close niche (5 to 15 days). With the Kolonell program, you earn 15% on the sale of a 250,000 to 1,200,000 FCFA ticket — that's 37,500 to 180,000 FCFA per deal, plus 5% recurring on maintenance (50,000 to 200,000 FCFA/month). Decision: chase fast Starter volume or push the more lucrative Premium — or do both.
The Kolonell referral program
Kolonell pays referral agents across all four divisions. Restaurants fall under the Vitrine (brochure) division, the most accessible to start. Here is the commission grid by division (2026).
| Division | Sale commission | Recurring | Sales cycle |
|---|---|---|---|
| Vitrine (restaurants) | 15% | 5% recurring | 5 - 15 days |
| E-commerce | 12% | 5% recurring | 2 - 5 weeks |
| Marketplace | 10% | — | 1 - 3 months |
| Institutional | 8% | — | 2 - 6 months |
Restaurants win on the pairing of high commission (15%) + short cycle: the best effort-to-cash ratio for a beginner.
How much per restaurant deal?
The commission depends on the tier sold. Here is the breakdown by restaurant brochure tier and the 15% commission.
| Brochure tier | Ticket FCFA | 15% commission | + 5% recurring/month |
|---|---|---|---|
| Starter | 250,000 | 37,500 FCFA | on maintenance |
| Growth | 500,000 | 75,000 FCFA | 2,500 - 10,000 FCFA |
| Premium | 1,200,000 | 180,000 FCFA | on maintenance |
The recurring share is underrated: 5% on a 100,000 FCFA/month maintenance is 5,000 FCFA/month passive per client, stacking deal after deal.
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Mini case study
Ibrahima, a referral agent in Dakar, works the restaurants along the Corniche. In one month he signs 4 Growth deals at 500,000 FCFA. Sale commission: 4 × 75,000 = 300,000 FCFA. If each takes maintenance at 80,000 FCFA/month, his 5% recurring is 4 × 4,000 = 16,000 FCFA/month, which compounds. After 6 months at this pace, he's generated 1,800,000 FCFA in sale commissions and a passive recurring stream approaching 96,000 FCFA/month.
FAQ
How much does an agent earn on a single restaurant? Between 37,500 FCFA (Starter at 250,000) and 180,000 FCFA (Premium at 1,200,000), plus 5% recurring on maintenance.
Do you need technical skills to be an agent? No. You bring the client and the context; Kolonell builds and delivers the site. Your job is relationship and demo.
Why target restaurants first? Short cycle (5 to 15 days), obvious need (menu, reservation, Google visibility) and huge volume in Dakar, Saint-Louis, Mbour. It's the densest niche.
How long does the 5% recurring last? As long as the client keeps maintenance. It's passive income that stacks: 20 clients at 5,000 FCFA/month = 100,000 FCFA/month.
Can I combine several divisions? Yes. Many start with restaurants (15%), then move up to e-commerce (12%) and marketplace (10%) at bigger tickets.
Let's talk about your project. Become a Kolonell referral agent and earn 15% + 5% recurring on every restaurant you sign. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
