The verdict in three sentences
A referral agent doesn't "sell websites" — they activate the right channel for the right pole. The field quickly converts SME showcase sites, LinkedIn opens high-ticket institutional deals, WhatsApp triggers merchant e-commerce. With the Kolonell program (15% + 5% recurring on showcase sites, 12% e-commerce, 10% marketplace, 8% institutional), choosing your channel means choosing your pay.
Which channel for which pole?
Each channel has a different target profile, cycle and commission level. The table aligns channel → pole → cycle → average commission → effort.
| Channel | Natural pole | Closing cycle | Commission per sale | Effort |
|---|---|---|---|---|
| Field (visits) | SME showcase | 5-15 days | 37,500-180,000 FCFA | High (travel) |
| Institutional / Corporate | 2-6 months | 400,000-4,800,000 FCFA | Medium (content + DM) | |
| Merchant e-commerce | 7-21 days | 120,000-720,000 FCFA | Low (messages) |
The Kolonell commission scale
The Kolonell referral program pays by the pole sold, with a recurring share on showcase sites. Here is the 2026 scale.
| Pole | Sale commission | Recurring | Sample ticket | Sample commission |
|---|---|---|---|---|
| Showcase | 15% | + 5% recurring | 500,000 FCFA | 75,000 FCFA + recurring |
| E-commerce | 12% | — | 2,000,000 FCFA | 240,000 FCFA |
| Marketplace | 10% | — | 5,000,000 FCFA | 500,000 FCFA |
| Institutional | 8% | — | 12,000,000 FCFA | 960,000 FCFA |
Field maximizes the volume of small recurring commissions; LinkedIn targets rare but huge institutional tickets. A smart agent combines both.
Building your acquisition machine
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- Field: 10-20 visits/day, personalized mobile demo, evening WhatsApp follow-up. Ideal for reaching 4-8 showcase sites/month.
- LinkedIn: 1 value post/week + 10-15 targeted DM to CEOs/CIOs per day. A single institutional deal per quarter changes the year.
- WhatsApp: merchant groups, product statuses, 2-minute e-commerce demos. Short cycle, average basket.
Mini case study
Moussa, a referral agent in Dakar, mixes field and LinkedIn. In one month: 5 showcase sites sold (5 × 75,000 = 375,000 FCFA + 5% recurring on maintenance) via the field, and 1 institutional deal at 12,000,000 FCFA signed after 4 months of LinkedIn (8% = 960,000 FCFA). Month total: 1,335,000 FCFA in commissions, plus a recurring flow growing with each added showcase site. The showcase recurring alone builds him a base income.
FAQ
Which channel pays fastest? The field: a 5-15 day cycle on showcase sites, so a first commission of 37,500-180,000 FCFA in under two weeks.
Is LinkedIn worth the 2-6 month wait? Yes for institutional: at 8% on tickets of 5 to 60 million FCFA, a single signature often beats a year of showcase sites.
How much does a Kolonell agent earn on a showcase site? 15% sale commission plus 5% recurring on recurring services (maintenance, SEO) — income that accumulates.
Do I need a status or contract? The Kolonell referral program formalizes the relationship and per-pole commission tracking; the CRM automatically computes what you're owed.
Can I combine all three channels? Yes, and it's recommended: field for steady cash flow, LinkedIn for big wins, WhatsApp for local e-commerce.
Become a Kolonell referral agent. We give you the demos, the pitches and transparent per-pole commission tracking. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
