The verdict in three sentences
The sale commission is nice, but recurring income is what builds a real referral annuity. At 5% on maintenance, SEO and hosting, each referred client keeps paying every month for years. A well-managed portfolio of 10 clients can pay 50,000 FCFA/mo without a single new deal.
Why recurring beats the one-off sale
A showcase sale at 500,000 FCFA gives you 75,000 FCFA once. But the same client who stays 3 years on maintenance at 100,000 FCFA/mo pays you 5,000 FCFA × 36 = 180,000 FCFA in recurring. Recurring overtakes the initial sale by the second year.
| Recurring service | Price range 2026 | Your 5%/mo | Annual recurring |
|---|---|---|---|
| Maintenance | 50,000 - 200,000 FCFA | 2,500 - 10,000 FCFA | 30,000 - 120,000 FCFA |
| SEO | 75,000 - 300,000 FCFA | 3,750 - 15,000 FCFA | 45,000 - 180,000 FCFA |
| Managed hosting | 25,000 - 75,000 FCFA | 1,250 - 3,750 FCFA | 15,000 - 45,000 FCFA |
| Full pack | 150,000 - 575,000 FCFA | 7,500 - 28,750 FCFA | 90,000 - 345,000 FCFA |
The portfolio effect
Recurring compounds: each new client stacks on the previous ones. Unlike a sale, you have nothing to redo, the stream continues as long as the client stays. With churn under 10%, a portfolio grows almost linearly.
| Recurring clients | Avg recurring/client | Total/mo | Total/year |
|---|---|---|---|
| 5 clients | 5,000 FCFA | 25,000 FCFA | 300,000 FCFA |
| 10 clients | 5,000 FCFA | 50,000 FCFA | 600,000 FCFA |
| 20 clients | 5,000 FCFA | 100,000 FCFA | 1,200,000 FCFA |
| 30 clients | 7,500 FCFA | 225,000 FCFA | 2,700,000 FCFA |
The Kolonell referral program
This 5% recurring adds to the Kolonell program's sale commission: 15% showcase, 12% e-commerce, 10% marketplace, 8% institutional. Each referred project can thus become a monthly annuity if the client subscribes to a maintenance, SEO or hosting contract. It's the lever that turns an occasional referrer into a stable-income partner.
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Mini case study
Ibrahim, in Dakar, referred 12 clients over two years. Ten took a maintenance pack at 100,000 FCFA/mo. His recurring: 10 × 5,000 = 50,000 FCFA/mo, i.e. 600,000 FCFA/year passive. With 8% churn, he loses about one client a year, easily offset by new deals. His average LTV per client exceeds 250,000 FCFA over 3 years (sale + recurring).
FAQ
How much does recurring pay per client? Depending on the contract, 2,500 to 28,750 FCFA/mo per client. A full pack at 300,000 FCFA/mo pays you 15,000 FCFA/mo, i.e. 180,000 FCFA/year.
Does recurring ever stop? It continues as long as the client keeps their contract. With churn under 10%, most clients stay several years.
What is a client worth over their lifetime? Their LTV combines the initial sale commission and cumulative recurring. Over 3 years, a client on a pack can exceed 250,000 FCFA in earnings for the partner.
Do I have to handle maintenance myself? No. The agency delivers the whole service; you simply earn the 5% recurring for as long as the contract runs.
How do I grow my portfolio? By regularly referring new clients and encouraging recurring contracts. Each new client adds to the existing stream without erasing prior ones.
Let's talk about your project. Build recurring income with the Kolonell referral program (showcase 15% + 5% recurring, e-commerce 12%, marketplace 10%, institutional 8%). WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
