The verdict in three sentences
A referral partner never codes, never delivers anything, yet earns a real commission on every project signed through them. At Kolonell, a simple 500,000 FCFA showcase site generates 75,000 FCFA (15%), and it costs you nothing to start. If you have a network of SMEs, merchants or executives, you already hold a monetizable asset.
The referral role, concretely
Being a referral partner means bridging a need (an SME that wants a website) and a solution (the agency that builds it). You qualify, you introduce, the agency takes over the technical and sales work. Your value is the trust you carry with your network, not your knowledge of HTML.
The profiles that succeed best share one trait: they already talk business with decision-makers all day.
| Ideal profile | Why it works | Realistic volume 2026 |
|---|---|---|
| Accountant | Sees the finances of dozens of SMEs | 2-4 deals/mo |
| Consultant / advisor | Natural recommendations on assignments | 1-3 deals/mo |
| Community manager | Clients already asking for digital | 2-5 deals/mo |
| Real-estate agent | Dense network of merchants | 1-2 deals/mo |
| Field sales rep | Prospecting already in their DNA | 3-6 deals/mo |
| Marketing student | Time + campus network | 1-2 deals/mo |
The Kolonell referral partner program
Kolonell pays for every introduction that turns into a signed project, based on the relevant pole. Rates are fixed, public, and paid as soon as the client settles.
| Pole | Sale commission | Recurring | Example commission |
|---|---|---|---|
| Showcase | 15% | + 5% on maintenance/SEO | 500,000 FCFA → 75,000 FCFA |
| E-commerce | 12% | + 5% recurring | 2,000,000 FCFA → 240,000 FCFA |
| Marketplace | 10% | + 5% recurring | 5,000,000 FCFA → 500,000 FCFA |
| Institutional | 8% | on quote | 15,000,000 FCFA → 1,200,000 FCFA |
Zero entry cost, no exclusivity, payment via Wave or Orange Money as soon as the client pays. You can combine referral work with your main job with no constraints.
Need a professional website?
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Mini case study
Fatou, an accountant in Dakar, handles the books of 30 small businesses. In 2026 she spots 3 clients with no website: a restaurant, a fashion boutique and a clinic. She introduces them to Kolonell. Two sign: a showcase site at 500,000 FCFA (75,000 FCFA commission) and an e-commerce at 2,000,000 FCFA (240,000 FCFA). Total for two introduction emails: 315,000 FCFA, plus 5% recurring on their maintenance contracts.
FAQ
Do I need technical skills? No, none. You present the need, the agency handles all technical, design and delivery work. Your only job is a qualified introduction.
How much can I earn per month? With 2 to 4 monthly deals and an average commission of 75,000 to 300,000 FCFA, a regular partner targets 150,000 to 600,000 FCFA/mo in extra income.
When do I get paid? As soon as the client pays their deposit or invoice, the commission is sent within a few days via Wave or Orange Money.
Is there a cost or commitment? None. No entry fee, no exclusivity, no quota. You refer whenever you want.
How long is a sales cycle? Usually 2 to 6 weeks between the first introduction and signing, depending on the pole and project size.
Let's talk about your project. Join the Kolonell referral program (showcase 15% + 5% recurring, e-commerce 12%, marketplace 10%, institutional 8%) and turn your network into income. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
