The verdict in three sentences
For a real estate agency, the Growth plan at 500,000 FCFA offers a listings catalog with property pages and a contact form, enough to start. Premium at 1,200,000 FCFA adds a back-office to manage listings yourself, multi-criteria search and an interactive map. But without local SEO (75,000 to 150,000 FCFA/month) the finest portal stays invisible: SEO is what turns the site into a lead machine.
Real estate agency pricing grid 2026
| Plan | Price FCFA | Price EUR | Lead time | Maintenance/mo |
|---|---|---|---|---|
| Growth (listings catalog) | 500,000 | 760 | 12 days | 75,000 |
| Premium (portal + back-office) | 1,200,000 | 1,830 | 18 days | 75,000 |
| Monthly local SEO | 75,000 to 150,000 / mo | 115 to 230 / mo | ongoing | — |
The back-office lets the agent add, edit or remove a listing without calling the provider — a decisive time saver when stock turns over fast.
Catalog showcase vs back-office portal
| Criterion | Growth (catalog) | Premium (portal) |
|---|---|---|
| Listings management | by the provider | self-service (back-office) |
| Multi-criteria search | basic | advanced (price, zone, type) |
| Interactive property map | no | yes |
| Per-property lead form | yes | yes (+ qualification) |
| Photos / virtual tour | photos | photos + 360 tour (option) |
| Best for | < 30 properties | fast-moving catalog |
Mini case study
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Aissatou runs an agency in Saly with 25 rental and sale properties. She picks Premium (1,200,000 FCFA) and local SEO at 100,000 FCFA/month. After 5 months of SEO the site ranks for "apartment rental Saly" and generates 22 qualified leads/month. If 3 close at an average commission of 350,000 FCFA, that is 1,050,000 FCFA/month — the monthly SEO cost is covered tenfold.
FAQ
Do I need a back-office from the start? If your catalog exceeds 30 properties or turns over weekly, yes: the Premium back-office avoids costly back-and-forth. For a small stable stock, Growth is enough.
How long to see SEO results? Expect 3 to 5 months for solid results on local queries ("land for sale + city"). SEO is a gradual investment, not a switch.
Can I integrate an interactive map? Yes, on Premium: each property shows on a map with zone and price filters, increasing time spent on the site.
What is a realistic SEO budget? Between 75,000 and 150,000 FCFA/month depending on your area's competition (Dakar more contested than the regions). It is the line item with the most direct lead return.
Let's talk about your project. We build your listings portal and set up the local SEO that feeds your leads. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
