The verdict in three sentences
For a veterinary clinic, a Starter site at 250,000 FCFA displays services, hours and the emergency number — the essentials to be found. The Growth plan at 500,000 FCFA adds online booking and SMS reminders, which crush no-shows and smooth the schedule. Premium at 1,200,000 FCFA goes further with an online animal health record and automatic vaccine reminders, building loyalty among pet owners.
Veterinary clinic pricing grid 2026
| Plan | Price FCFA | Price EUR | Lead time | Maintenance/mo |
|---|---|---|---|---|
| Starter (showcase + emergencies) | 250,000 | 380 | 7 days | 50,000 |
| Growth (booking + SMS reminders) | 500,000 | 760 | 10 days | 50,000 |
| Premium (record + vaccine reminders) | 1,200,000 | 1,830 | 12 days | 75,000 |
A permanently visible emergency number is essential: a large share of veterinary traffic is urgent and mobile.
Features per tier
| Feature | Starter | Growth | Premium |
|---|---|---|---|
| Services + hours | Yes | Yes | Yes |
| Emergency button (click-to-call) | Yes | Yes | Yes |
| Online booking | No | Yes | Yes |
| SMS appointment reminders | No | Yes | Yes |
| Online animal health record | No | No | Yes |
| Automatic vaccine reminders | No | No | Yes |
| Owner area / history | No | No | Yes |
SMS reminders (sending cost of a few FCFA per message in 2026) are among the highest-return features: an honored appointment is worth far more than the cost of the SMS.
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Mini case study
Dr Sow runs a veterinary clinic in Dakar, 200 appointments/month with a 20% no-show rate (40 lost slots). He moves to Growth (500,000 FCFA + 50,000 FCFA/mo). SMS reminders bring no-shows down to 8%, recovering 24 appointments/month. At an average basket of 15,000 FCFA, that is 360,000 FCFA/month in extra billed care.
FAQ
Is online booking complicated for my clients? No: three screens (reason, date, contact), built mobile-first. The client gets a confirmation, then an SMS reminder the day before.
How much do SMS reminders cost? A few FCFA per message (2026 order of magnitude). The gain on no-shows largely covers it, and it is included in maintenance.
Is the online health record useful? On Premium it builds loyalty: the owner finds the vaccination history and receives automatic reminders, bringing the animal back regularly.
How long to go live? From 7 days (Starter) to 12 days (Premium), depending on the booking and record features to configure.
Let's talk about your project. We set up the online booking and SMS reminders that fill your schedule. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
