The verdict in three sentences
For a professional hygiene products manufacturer in Dublin, a custom catalogue website costs EUR 13,000 to 24,000 excluding VAT, plus about EUR 4,000 for the PIM import of 800 product sheets and EUR 6,000 for a distributor portal with custom pricing. The project ships in 11 weeks and costs EUR 150 to 250 per month to maintain. The real payoff comes from always up-to-date safety data sheets (SDS) and no more emailing price lists to 120 distributors.
What a hygiene manufacturer's website must do
A cleaning supplies distributor is not looking for a brochure: they want the right SKU in ten seconds, a downloadable SDS compliant with REACH/CLP, pack sizes (5 L drum, case of 4, pallet) and their net price. On the manufacturer's side, the site must also reassure public buyers and contract cleaners about certifications (EU Ecolabel, EN 1276 and EN 14476 for disinfectants).
Must-have features in 2026:
- faceted search by use (floors, washrooms, kitchen, disinfection), by standard and by pack size;
- product pages with SDS and technical sheets as versioned, dated PDFs;
- secure distributor portal: price grids, sales documents, point-of-sale materials, reorders;
- an additional language for distributors in continental Europe;
- product data export to distributor catalogues (CSV or feed).
2026 budget line by line
| Item | Range excl. VAT | Comment |
|---|---|---|
| UX and catalogue design | EUR 3,500 to 6,000 | Use-based structure, mobile mockups |
| Catalogue website build | EUR 9,500 to 18,000 | Faceted search, product pages, multilingual |
| PIM import of 800 sheets | EUR 4,000 | Cleansing, attribute mapping, SDS linking |
| Distributor portal with pricing | EUR 6,000 | 5 price grids, accounts, private documents |
| SDS document management | EUR 1,500 to 2,500 | Versioning, 3-year review alert |
| Technical SEO and migration | EUR 1,200 to 2,000 | Redirects, Product structured data |
| Total with SDS management and SEO | EUR 25,700 to 38,500 | Core site + PIM + portal: EUR 23,000 to 34,000 |
The low end is a single-language site with three price grids. The high end adds a second language, the distributor feed and advanced search by equipment compatibility (dilution systems, soap dispensers).
Custom build, PIM and maintenance: comparing options
| Option | Upfront excl. VAT | Annual excl. VAT | Main limitation |
|---|---|---|---|
| WordPress with catalogue plugin | EUR 8,000 to 12,000 | EUR 1,200 to 2,000 | Slow beyond 500 SKUs, weak trade area |
| Shopify B2B | EUR 6,000 to 10,000 | EUR 2,300 to 4,500 | Plus subscription, poor SDS handling |
| Custom site + built-in light PIM | EUR 23,000 to 34,000 | EUR 1,800 to 3,000 | Higher upfront investment |
| Custom site + market PIM (Akeneo) | EUR 30,000 to 45,000 | EUR 6,000 to 15,000 | Relevant above 3,000 SKUs |
| Kolonell evolutive maintenance | included | EUR 150 to 250 per month | Updates, backups, small changes |
With 800 SKUs, a light PIM built into the back office is enough. A market PIM only pays off above 3,000 SKUs or several distribution channels.
Typical 11-week schedule
| Weeks | Stage | Deliverable |
|---|---|---|
| 1 to 2 | Workshop and product data audit | Attribute model, approved structure |
| 3 to 4 | Design | Catalogue, product page, trade portal mockups |
| 5 to 8 | Development | Catalogue, search, distributor portal |
| 6 to 9 | PIM import | 800 sheets and linked SDS, quality control |
| 10 | Acceptance with 5 pilot distributors | Fixes, final content |
| 11 | Go-live and training | Site in production, admin guide |
Need a professional website?
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Mini case study
Ciara, sales director of a Dublin manufacturer, estimates her team spends 12 hours a week answering distributor requests for SDS, prices and images. At a loaded cost of EUR 42 per hour, that is EUR 26,200 a year. The full project costs EUR 31,000 excluding VAT, plus EUR 2,400 annual maintenance. If the distributor portal removes 75% of those requests, savings reach about EUR 19,650 a year: the site pays back in 20 months, before any sales uplift from online reorders.
FAQ
How much does a catalogue website for an 800-SKU manufacturer cost in 2026?
Budget EUR 13,000 to 24,000 excluding VAT for the site, plus about EUR 4,000 for the product import and EUR 6,000 for the distributor portal. The total lands between EUR 23,000 and 34,000 depending on languages and price grids.
How are safety data sheets handled on the site?
Each SDS is stored with its version and date, linked to the product page and replaced without breaking links. An alert warns the regulatory team before the review deadline, usually set at 3 years internally.
Can distributors see different prices?
Yes, the portal manages 3 to 10 price grids according to negotiated discounts. Each account only sees its net prices, ending the Excel files sent at every price increase.
What lead time should we plan?
The typical lead time is 11 weeks, including 3 to 4 weeks to import and check the 800 sheets. The quality of existing product data is the main cause of delays.
How much does maintenance cost?
Between EUR 150 and 250 excluding VAT per month for hosting, backups, security updates and 1 to 2 hours of changes. Heavy additions, such as a new language, are quoted separately.
Let's scope your project. Send us your SKU count, languages and price grids: we will price a distributor catalogue between EUR 23,000 and 34,000 excluding VAT, delivered in 11 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
