The verdict in three sentences
In Basel, a local web agency asks, as a 2026 ballpark, 10 000 to 35 000+ CHF for a private clinic website, a freelancer 3 000 to 10 000 CHF. Kolonell applies three fixed prices, 2 700, 4 500 and 8 200 CHF, with a project manager reachable on Swiss hours, native English or French copywriting and delivery in 3 to 4 weeks. In a city on the French and German borders, the deciding factor is language: who writes the German, who writes the English, and at what price.
This guide is for the managing directors, medical directors and practice managers of private clinics in Basel.
What does a clinic website cost in Basel in 2026?
The ranges below are prudent orders of magnitude, drawn from the public rate cards of German-speaking Swiss agencies, the minimum project sizes listed on Clutch.co profiles and freelance rates (Malt, Upwork). Hourly rates published by Swiss agencies often fall between 120 and 200 CHF.
| Option | 2026 ballpark | Timeline | Usually included | After launch |
|---|---|---|---|---|
| Full-service Basel agency | 20 000 to 35 000+ CHF | 10 to 16 weeks | Custom design, German copy often an option | Monthly contract |
| Mid-size agency | 10 000 to 20 000 CHF | 8 to 12 weeks | Adapted design, basic integrations | Hourly, 120 to 200 CHF |
| Freelancer | 3 000 to 10 000 CHF | 4 to 10 weeks | Development, copy rarely included | Depends on availability |
| Kolonell Starter | 2 700 CHF | 3 to 4 weeks | Clinic site, native EN or FR copy | 3 months included |
| Kolonell Growth | 4 500 CHF | 3 to 4 weeks | Specialties, doctor profiles, third-party booking | 3 months included |
| Kolonell Premium | 8 200 CHF | 4 to 6 weeks, written schedule | Bilingual EN/FR, cross-border patient journey | 3 months, 6 on Premium per the offer page |
What each tier contains is set out on our dedicated international offer page. Payment by bank transfer or Wise, 50 % to start, 50 % at delivery. The domain is registered in the clinic's name and all access is handed over.
The 3-year total cost, line by line
The build price does not tell the whole story. Here are the lines to add up for an honest comparison, with identical hypothetical assumptions for hosting and maintenance.
| 3-year line | Basel agency (assumption) | Kolonell Growth |
|---|---|---|
| Build | 20 000 CHF | 4 500 CHF |
| Included support | Depends on contract | 3 months |
| Maintenance (assumption 300 CHF per month) | 10 800 CHF over 36 months | 9 900 CHF over 33 months, quoted on request |
| German pages | Often included | Supplied by the clinic or quoted separately |
| Third-party booking tool | Subscription paid by the clinic | Subscription paid by the clinic |
| Hosting and domain | Identical | Identical, in the clinic's name |
What a private clinic in Basel specifically needs
Basel serves a tri-national patient base: Basel residents, cross-border commuters from Alsace and Baden-Württemberg, expat employees of the pharmaceutical and life sciences industry. The site must present specialties, doctors with their qualifications and consultation languages, booking, and coverage: LAMal basic insurance, supplementary insurance, international insurers, direct payment for patients from abroad. Access, parking and transport information from France and Germany matters.
Kolonell writes natively in English and French, so pages for expat patients and patients from Alsace are covered without translation. German, essential locally, is supplied by the clinic or quoted separately.
Health data is sensitive personal data under the nLPD (revFADP), in force since 1 September 2023. For patients living in the EU, the GDPR may also apply. Good practice: minimal forms, secure hosting in Switzerland or the EU, clear information, contracts with every processor, no ad trackers on patient pages. Medical advertising is restricted by health authorities and medical ethics: no promised outcomes, caution with testimonials and before/after images, sign-off by the medical director. This section is not legal advice.
Questions to ask before signing
Does the quote list pages and templates? Who writes and who translates each language? Is booking integration included? How many months of support, what written schedule, and who owns the domain and access? Be wary of maintenance locked in over several years or a generic theme sold as bespoke. Kolonell has, for example, delivered for TR Signing Group (trsigninggroup.com), notary and apostille services in New Jersey, a bilingual EN/FR site with a booking calendar and back office. To compare on paper, request a detailed free quote.
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Mini case study
Illustrative example: Thomas, managing director of a five-doctor orthopaedics and physiotherapy clinic in Basel, compares two offers over 3 years.
- Basel agency: 20 000 CHF build and 300 CHF per month maintenance, so 10 800 CHF. Total: 30 800 CHF.
- Kolonell Growth in English: 4 500 CHF, 3 months of support included, then maintenance quoted on request, using the same assumption of 300 CHF per month over 33 months, so 9 900 CHF. He adds 2 500 CHF of German translation by a Basel translator. Total: 16 900 CHF.
3-year gap: 13 900 CHF, which Thomas can put towards his booking tool subscription or an upgrade to a bilingual EN/FR Premium at 8 200 CHF.
FAQ
How much does a private clinic website cost in Basel?
As a 2026 ballpark, 10 000 to 35 000+ CHF with a local agency, 3 000 to 10 000 CHF with a freelancer. Kolonell charges 2 700, 4 500 or 8 200 CHF.
Does Kolonell write in German?
No, Kolonell writes natively in English and French. German is supplied by the clinic or quoted separately, and bilingual EN/FR is included on Premium at 8 200 CHF.
Can we offer online booking?
Yes, integrating a third-party booking tool is included from Growth, at 4 500 CHF. A custom back office is quoted on request.
How long until launch?
3 to 4 weeks for Starter and Growth, usually 4 to 6 weeks on Premium with a written schedule.
How is the project paid?
By bank transfer or Wise, 50 % to start and 50 % at delivery. The project manager meets you on Google Meet and sends a written update every week.
Let's scope your project. A Basel clinic, an English or French site from 2 700 CHF or a bilingual EN/FR Premium at 8 200 CHF, live in 3 to 6 weeks. Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.