The verdict in three sentences
For a group of 9 veterinary clinics across London, a single corporate website costs EUR 12,000 to 22,000 excl. VAT (about GBP 10,400 to 19,000) with an agency in 2026, depending on clinic page depth and integrations. The two structural items are the multi-site template (+EUR 3,500), which lets you add a clinic in half a day, and the booking connector (+EUR 2,000 to 4,000) to your appointment software. Plan 10 to 14 weeks of project time and EUR 200 to 350 per month of maintenance.
One group website, nine local realities
The classic trap for a veterinary group is a "corporate" site that talks about the network but forgets that pet owners first look for their clinic, its opening hours and a slot. Conversely, nine separate sites are expensive, dilute search rankings and blur the employer brand.
The right architecture is a single site with three levels: the group brand (values, quality of care, equipment), a rich page per clinic (team, hours, specialities, access, reviews, booking button) and cross-cutting pages (emergencies and out-of-hours, careers, exotics, referral surgery). Each clinic page links to its own Google Business Profile, strengthening local presence in Islington, Clapham or Ealing.
The detailed 2026 budget
| Item | Agency range (excl. VAT) | Note |
|---|---|---|
| Core corporate site (brand, services, contact) | EUR 12,000 to 22,000 | Custom design, 25 to 45 pages |
| Multi-site template | +EUR 3,500 | Add a clinic without a developer |
| Online booking connector | +EUR 2,000 to 4,000 | Depends on the booking software API |
| Emergency and out-of-hours pages | +EUR 800 to 1,500 | Rota, single number, map |
| Careers area | +EUR 1,500 to 3,000 | Jobs per clinic, online application |
| Writing the 9 clinic pages | +EUR 2,700 to 4,500 | EUR 300 to 500 per page with team interview |
| Maintenance | EUR 200 to 350 per month | Updates, new jobs, monitoring |
| Lead time | 10 to 14 weeks | Including 3 weeks of content collection |
The realistic total for 9 clinics, online booking and careers therefore sits between EUR 20,000 and 35,000 excl. VAT. The spread depends mainly on the booking connector: some veterinary practice systems offer a documented API, others impose a less customisable iframe widget.
Online booking: widget or native integration
| Option | Cost excl. VAT | Advantages | Drawbacks |
|---|---|---|---|
| External link to the platform | EUR 0 to 300 | Immediate | Leaves the site, analytics lost |
| Iframe widget | EUR 500 to 1,200 | Fast, maintained by the vendor | Imposed design, slow on mobile |
| Native API integration | EUR 2,000 to 4,000 | Smooth journey, conversion tracking | Depends on API quality |
| Call-back request form | EUR 400 to 800 | Simple, no prerequisites | Front desk workload, no instant slot |
| Native integration + SMS reminders | EUR 3,500 to 5,500 | Fewer missed appointments | Recurring SMS cost of EUR 0.05 to 0.08 each |
For a 9-clinic group, native integration pays off once the site drives more than 400 bookings a month: front desk time saved and fewer no-shows cover the price gap within a few months.
Mini case study
Julien, operations director of a group of 9 veterinary clinics in London, sees each clinic taking about 25 booking calls a day at 3 minutes per call. With a EUR 28,000 website including native integration, the goal is to move 40 % of bookings online.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
9 clinics x 25 calls x 40 % x 3 minutes = 270 minutes, or 4.5 front desk hours freed per day across the group. Over 250 working days at EUR 28 per loaded hour, savings reach EUR 31,500 a year, before counting fewer no-shows thanks to reminders. The website pays for itself in under 11 months.
FAQ
What does a website for a veterinary clinic group in London cost in 2026?
The corporate core costs EUR 12,000 to 22,000 excl. VAT with an agency. With the multi-site template, booking connector and careers area, the full budget is EUR 20,000 to 35,000.
One site per clinic or a single site?
A single site with a rich page per clinic is cheaper and ranks better. Nine separate sites multiply maintenance costs by 4 to 6 and scatter SEO authority.
Can emergencies and out-of-hours cover be shown in real time?
Yes, through an editable rota showing the clinic on duty and a single number. The module costs EUR 800 to 1,500 and cuts lost calls at night and weekends.
Can the website help recruit vets and nurses?
Yes: a careers area at EUR 1,500 to 3,000, with jobs per clinic and team stories, reduces reliance on recruiters whose fees often reach 15 to 20 % of annual salary.
How long should we plan?
Between 10 and 14 weeks. Gathering photos, team details and hours for 9 clinics alone takes 3 weeks.
Let's scope your project. Tell us your number of clinics, booking software and hiring needs: we will price a website between EUR 12,000 and 35,000 with a 10 to 14 week schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

