The verdict in three sentences
A group of 6 veterinary clinics in Amsterdam merging its old websites into a single platform should plan for EUR 14,000 to 24,000 excl. VAT and 10 to 12 weeks of work. The real risk is not design but the SEO migration: without a page-by-page 301 redirect plan, local traffic can drop 30 to 50% for several months. Done well, the redesign delivers an expected 25% increase in online appointments thanks to unified booking and well-ranked 24/7 emergency pages.
What moves the budget from EUR 14,000 to 24,000
A multi-location site is not six brochure sites stuck together. It needs a shared architecture (group brand, services, team) and strong local pages for each clinic: address, opening hours, vets, specialties, access and parking. The range depends mainly on three factors: booking software integration, the volume of content to rewrite and the complexity of the migration.
| Item | EUR 14,000 version | EUR 24,000 version |
|---|---|---|
| Architecture and mockups | Shared template used 6 times | Templates per page type, pet owner journeys |
| Clinic pages | 6 rich pages | 6 local mini-sites with team, specialties and news |
| Online booking | Existing software widget embedded | Unified multi-clinic module with vet selection |
| 24/7 emergencies | Single page with on-call number | Dynamic page based on time and on-call clinic |
| Migration of 6 old sites | 301 redirects for the 60 main pages | Full mapping, 200 to 400 URLs redirected |
| Google Business Profiles | Manual update of the 6 listings | Synchronised hours and links, monthly checks |
| Copywriting | Existing copy edited | SEO rewrite of 30 to 40 pages |
The higher version is justified as soon as the old sites have search history: every lost URL is a source of appointments that disappears.
Typical 10 to 12 week schedule
| Phase | Duration | Deliverable |
|---|---|---|
| Audit of 6 sites and Google listings | 1 week | Inventory of URLs, traffic and keywords per clinic |
| Architecture and journeys | 1.5 weeks | Site map approved by group management |
| Mockups and approval | 2 weeks | Mobile and desktop mockups of key templates |
| Development and booking integration | 3 to 4 weeks | Staging site with booking module |
| Content and local pages | 2 weeks, in parallel | 30 to 40 pages written and reviewed by vets |
| 301 redirect plan and QA | 1 week | Mapping table tested URL by URL |
| Launch and follow-up | 1 to 2 weeks | Search Console checks, 404 fixes |
The usual bottleneck is content approval by the partners of the six clinics. Appointing a single group-side owner saves one to two weeks.
SEO migration, the number one risk
Each former clinic often has its own domain, with pages ranking for "vet Amsterdam Oost", "veterinary clinic De Pijp" or "emergency vet Amstelveen". The migration plan maps every old URL to its new equivalent, keeps old domains live with 301 redirects for at least 12 months and updates Google listing links on switchover day.
| Indicator | Unplanned migration | Planned migration |
|---|---|---|
| Traffic drop in month one | 30 to 50% | 5 to 10% |
| Time to recover initial traffic | 6 to 9 months | 4 to 8 weeks |
| 404 errors after switchover | Several hundred | Fewer than 20 |
| Online appointments at 6 months | Flat or down | +25% targeted |
| Google and site hours consistency | Frequent errors | Synchronised |
These values are 2026 orders of magnitude seen on multi-site redesigns, to be adjusted to each domain's history.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Dr Sanne de Vries, operations director of a group of 6 veterinary clinics in Amsterdam, currently records 1,200 online appointments per month across the clinics. She approves a redesign at EUR 19,000 excl. VAT with a unified booking module and full migration. If the 25% gain holds, the group gains 300 online appointments per month. With an average consultation of EUR 55 and assuming half of those bookings are new clients, that represents about EUR 8,250 of additional monthly revenue. Front desk staff also save nearly 50 hours per month of phone booking. The redesign pays back in under three months.
FAQ
What budget should a vet clinic group plan for a website redesign?
For 6 clinics, budget EUR 14,000 to 24,000 excl. VAT depending on booking integration and content volume. Maintenance then runs around EUR 150 to 300 per month.
How long does the project take?
Plan 10 to 12 weeks from audit to launch. Content approval by the partners is often what stretches the schedule by 1 to 2 weeks.
Should we keep the old domains?
Yes, for at least 12 months, with 301 redirects to the new pages. Dropping them too early can cost 30% of local traffic coming from external links.
Can we keep our current booking software?
In most cases yes, through a widget or an API. A unified multi-clinic module usually adds EUR 3,000 to 6,000 excl. VAT to the budget.
How should 24/7 emergencies be handled on the site?
A single emergency page shows the on-call clinic's number depending on the time. It must be one tap away from every mobile page, as over 70% of emergency searches happen on smartphones.
Let's scope your project. Tell us the number of clinics, your old domains and your booking software, and we will price a redesign between EUR 14,000 and 24,000 excl. VAT delivered in 10 to 12 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
