The verdict in three sentences
A printing press loses clients not on price but on quote turnaround: an online configurator (size, quantity, paper) replies in 10 seconds where e-mail takes a day. Budget 300,000 FCFA for a serious brochure, 600,000 to 800,000 FCFA once you add instant quoting and file upload, and 1,200,000 to 1,600,000 FCFA for online proofs and a client account. The measured gain is roughly a 40% drop in quote back-and-forths.
The 2026 pricing grid
| Plan | Price FCFA | Price EUR | Key content | Timeline |
|---|---|---|---|---|
| Starter | 300,000 | €460 | 5 pages, product catalog, quote form | 7 days |
| Growth | 600,000 – 800,000 | €915 – 1,220 | + instant quote, file upload, gallery | 12 days |
| Premium | 1,200,000 – 1,600,000 | €1,830 – 2,440 | + online proof, client account, Wave payment | 18 days |
Instant quoting is the heart of the ROI: the client picks 1,000 A5 flyers on 135 gsm coated, sees the price instantly and confirms. Premium's online proof (BAT) kills costly errors: the client approves the visual before printing, ending disputes over color or typos.
ROI math: fewer back-and-forths
| Metric | Without configurator | With configurator |
|---|---|---|
| Avg time per quote | 15 – 25 min | 2 – 4 min |
| Back-and-forths per order | 3 – 4 | 1 – 2 |
| Quotes/day per person | 12 – 15 | 25 – 35 |
| Quote conversion rate | ≈ 25% | ≈ 35 – 40% |
By halving quote time and lifting conversion, the configurator often pays for itself in under 2 months on quote volume alone.
Mini case study
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Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mr Diallo runs a printing press in Médina. His team handles ≈ 14 quotes/day, many lost for lack of a quick reply. With the Growth plan at 700,000 FCFA, the configurator lifts capacity to ≈ 28 quotes/day and conversion from 25% to 35%. On an average basket of 45,000 FCFA, +5 converted quotes/day = +225,000 FCFA/day of potential revenue. The site pays for itself in under 2 weeks of extra sales.
FAQ
Does the configurator handle all my formats? Yes: we set up your templates (business cards, flyers, banners, roll-ups) with price grids by quantity. Budget ≈ 50,000 to 100,000 FCFA per complex product family.
Is file upload secure? Yes, files are stored privately and tied to the order. Usual limit ≈ 50 to 100 MB per file, enough for most print PDFs.
Is Wave payment useful for a press? Very: an online deposit via Wave secures the order before launch and cuts cancellations. Included in Premium.
What does maintenance cost? From 50,000 to 100,000 FCFA/month depending on how many price grids to keep updated and the support wanted.
What if I just want to test? The Starter at 300,000 FCFA sets up a pro brochure with a quote form; you add the configurator later without rebuilding.
Let's talk about your project. We'll model your print price grid and configurator in under 48 hours. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
