The verdict in three sentences
A veterinary clinic needs online booking, a visible emergency block and reassuring species fact sheets far more than a static brochure. Budget 250,000 to 350,000 FCFA to start, 500,000 to 700,000 FCFA once you add booking and a blog, and 1,000,000 to 1,400,000 FCFA for a client portal with SMS vaccine reminders. The realistic timeline is 7 to 15 days, and managed hosting runs around 25,000 FCFA/month.
The 2026 pricing grid
| Plan | Price FCFA | Price EUR | Key content | Timeline |
|---|---|---|---|---|
| Starter | 250,000 – 350,000 | €380 – 535 | 5 pages, map, hours, emergency form | 7 days |
| Growth | 500,000 – 700,000 | €760 – 1,070 | + online booking, advice blog, Google Maps | 10 days |
| Premium | 1,000,000 – 1,400,000 | €1,525 – 2,135 | + client portal, SMS vaccine reminders, records | 15 days |
The gap between Starter and Growth isn't cosmetic: online booking removes 60–70% of "are you open?" calls and frees your assistant for real cases. Premium targets retention: an automatic vaccine reminder brings the client back once a year with zero effort.
Recurring costs and options
| Item | Monthly FCFA | Detail |
|---|---|---|
| Managed hosting | 25,000 | .sn or .com domain included year 1 |
| Maintenance | 50,000 – 100,000 | updates, backups, support |
| SMS reminder pack | 15,000 – 30,000 | by volume (≈ 25 FCFA/SMS) |
| Local SEO Dakar | 75,000 – 150,000 | "vet Dakar", "dog emergency Mermoz" |
Local SEO is decisive: most vet searches are geolocated and urgent. Ranking top 3 for "vet Sacré-Cœur" is often worth more than any paid ad.
Mini case study
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Dr Sané runs a clinic in Almadies. She gets ≈ 40 calls/day, of which 25 are simple booking or hours requests. With the Growth plan at 600,000 FCFA, online booking captures 15 appointments/day with no call. At 2 minutes saved per booking, that frees 30 minutes/day, or ≈ 11 hours/month returned to care. The site pays for itself by month 2 in assistant-time value (≈ 1,500 FCFA/h × 132 h/year).
FAQ
What's the real cheapest option? A serious Starter brochure begins at 250,000 FCFA. Below that, you get a template not optimized for mobile, penalizing 80% of your Senegal traffic.
Is online booking hard to manage? No: a simple calendar with slots and e-mail/SMS confirmation is enough. Budget ≈ 150,000 FCFA as an add-on later, versus included in Growth.
Do I need a client portal from day one? Rarely. A portal (health record, history) is justified beyond ≈ 1,500 active patients, so Premium at 1,000,000 FCFA and up.
.sn or .com? Both work. .sn reassures locally; .com helps if you also target the diaspora. Domain cost ≈ 12,000 to 25,000 FCFA/year.
How long to go live? From 7 days (Starter) to 15 days (Premium), depending on how fast you supply text, photos and logo.
Let's talk about your project. We'll price your veterinary clinic site around your real needs (booking, emergencies, reminders) in under 48 hours. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
