The verdict in three sentences
For a network of 7 veterinary clinics in London with a 24-hour emergency service, the website must answer one question in 30 seconds: where to go, right now, with this animal. A triage module routes the owner to the clinic on call, a next-day appointment or a paid video consult at 25 to 45 GBP, which relieves the emergency team and creates a new revenue line. Realistic 2026 budget: 16,000 to 28,000 GBP for the rebuild including triage, with care plans from about 200 GBP a month, live in 9 weeks.
The multi-site problem
A worried owner at 11 pm searches emergency vet London and calls the first number found. If that clinic is closed, they reach voicemail, then call somewhere else. Meanwhile the on-call clinic takes calls for cases that could wait until morning: a scratch, diarrhoea without fever, a missed vaccine.
The website solves this with two components. 7 clinic pages (Islington, Hackney, Clapham, Wimbledon, Ealing, Greenwich, Walthamstow) each carry their hours, vets, special interests and a synced Google Business Profile. The triage module asks 5 questions (species, main symptom, since when, alertness, breathing) and sorts the situation into three levels.
| Triage level | Example cases | Suggested route | Estimated share of enquiries |
|---|---|---|---|
| Red | Breathing difficulty, toxin ingestion, bloat | Call the on-call clinic now, directions | 15 to 20% |
| Amber | Repeated vomiting, severe lameness, deep wound | Urgent slot within 2 h or video consult | 30 to 35% |
| Green | Diarrhoea without fever, itching, medication question | Video consult or next-day appointment | 45 to 55% |
| Non-urgent | Vaccines, neutering, senior check | Online booking | Variable |
The module never diagnoses. It always shows the on-call clinic number and reminds owners to call if in doubt.
Paid video consults: rules and returns
Under RCVS guidance, vets may provide remote advice and, in defined conditions, prescribe remotely, provided they can make a clinical judgement and arrange physical follow-up. Charged at 25 to 45 GBP for 10 to 15 minutes by video or phone, consults filter green cases and use quiet periods on night shifts.
| Website component | 2026 ballpark (GBP) | Expected effect |
|---|---|---|
| Redesign and multi-site architecture | 10,000 to 16,000 | One brand, 7 clear clinics |
| 7 clinic pages optimised for local SEO | 2,000 to 4,000 | Visibility in each borough |
| 5-question triage module | 3,000 to 5,000 | Fewer non-urgent night calls |
| Video consult with online payment | 2,000 to 4,000 | 25 to 45 GBP per consult |
| Practice management system integration | 1,500 to 4,000 | Real-time appointments |
| Care plan and updates | about 200 per month | On-call hours always correct |
| Overall timeline | 9 weeks | Including 1 week of testing with staff |
Local SEO: one page per clinic, not one page for the group
Google ranks local results by proximity. A single our clinics page ranks nowhere. Each clinic needs a page with its address, hours, reviews, photos and 2 or 3 specific paragraphs (access, parking, special interests such as exotics or orthopaedics). The group keeps an emergency vet London page that shows the clinic on call in real time.
What to put in the brief
Before asking for quotes, list the on-call rota rules for each clinic, the practice management system in use, the payment provider for consults and who will sign off the triage wording, ideally a senior vet and a head nurse. Agencies quote faster and more accurately when these four items are clear, and the 9-week timeline only holds if the rota feed and the system integration are confirmed in week one. Also decide whether consult fees are deducted from a follow-up visit, because that rule changes the payment flow and the copy on every triage screen.
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Oliver, operations director of a 7-clinic veterinary group across London, receives 900 night calls a month at the on-call clinic. About 50% are green level.
- Green cases: 450 calls a month.
- If 30% switch to video consults: 135 consults at an average 35 GBP, i.e. 4,725 GBP a month.
- Phone time freed: 450 x 6 minutes, i.e. 45 hours a month.
- Investment: rebuild 18,000 GBP + triage 4,000 GBP + video consult 3,000 GBP, i.e. 25,000 GBP, plus about 200 GBP a month of care.
Video consults alone repay the project in a little over 5 months, and night teams focus on genuine red and amber cases.
FAQ
How much does a veterinary group website cost in London?
As a 2026 ballpark, expect 16,000 to 28,000 GBP for a multi-site rebuild with triage. Ongoing care runs about 200 GBP a month.
Does the triage module make a diagnosis?
No, it sorts the situation into priority levels and points to the right option. The on-call clinic number stays visible on every screen, even at green level.
What should a video consult cost?
Groups charge 25 to 45 GBP for 10 to 15 minutes. Some deduct it from the consultation fee if the animal is seen within 48 hours.
Do we need a page per clinic?
Yes, Google ranks by proximity and a single page ranks for no borough. Seven well-built pages cover the network's catchment.
How long until launch?
Plan 9 weeks, including one week testing triage with on-call vets and nurses.
Let's scope your project. We map out triage, video consults and clinic pages with you, for a launch in 9 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
