The verdict in three sentences
For an employment law firm in Toronto, the website that brings in files is the one that screens enquiries before the first meeting: employee or employer, tenure, type of termination, urgency. An Ontario notice and severance calculator attracts traffic and turns anxiety into a qualified enquiry, as long as it respects the Law Society of Ontario rules on marketing. Realistic 2026 budget: 15,000 to 28,000 CAD for the site and calculator, with a target of 30 to 60 qualified leads a month.
What the calculator should compute, and what it must not promise
The calculator covers the statutory floor under the Employment Standards Act: termination pay of one week per year of service, up to 8 weeks, plus severance pay of one week per year, up to 26 weeks, when the employee has 5 or more years of service and the employer's payroll is at least 2.5 million CAD. It can then show an indicative range for common law reasonable notice, which courts often set at roughly 1 month per year of service, adjusted for age, role and job market.
What it must not do: promise an amount, compare the firm with other firms, or display a win rate. Law Society marketing rules require content that is accurate and not misleading. Every result therefore carries a clear notice: indicative estimate, contract terms may change the outcome, to be confirmed with a lawyer.
| Website component | 2026 ballpark (CAD) | Commercial role |
|---|---|---|
| 15 to 20 page custom site | 10,000 to 18,000 | Credibility with HR leaders and employees |
| ESA and common law calculator | 4,000 to 8,000 | Traffic magnet, first screening |
| Intake and pre-qualification form | 1,500 to 3,000 | Employee / employer split, urgency |
| Paid online consultation booking | 1,000 to 2,000 | Filters low-intent enquiries |
| Practice pages (constructive dismissal, harassment, workplace investigations) | 500 to 900 per page | SEO on precise searches |
| Time to launch | 8 weeks | Compliance review included |
Intake: separating employees and employers
A firm that advises both sides runs two distinct journeys. The employee wants to know whether there is a case and what it might be worth. The employer wants to secure a termination, a restructuring or an HR investigation. The form asks 6 to 8 questions: role, company headcount, tenure, salary, type of termination, date of notice, written contract or not. Enquiries land sorted in the right lawyer's inbox with an urgency flag, since the general limitation period in Ontario is 2 years.
| Lead source | Monthly target | Conversion to file | Average file value |
|---|---|---|---|
| Severance calculator | 25 to 40 leads | 15 to 20% | 4,000 to 7,000 CAD |
| Constructive dismissal pages | 5 to 10 leads | 20 to 25% | 3,000 to 6,000 CAD |
| Employer pages (terminations, investigations) | 3 to 8 leads | 30 to 40% | 6,000 to 20,000 CAD |
| Paid online consultation | 5 to 10 bookings | 40 to 50% | 250 to 450 CAD per consultation |
| Legal directories | 5 to 15 leads | 5 to 10% | Variable, sometimes a fee |
What makes the difference in local SEO
Searches such as wrongful dismissal lawyer Toronto, severance calculator Ontario or employment lawyer Mississauga are highly competitive. The calculator creates pages other firms do not have, and each practice page answers a real question with a worked example. Allow 4 to 6 months for organic traffic to take off, with 2 new pieces of content a month.
Mini case study
Priya, managing partner of a 6-lawyer employment firm in Toronto, gets 20 enquiries a month today, half of them off-topic. After the rebuild, the calculator and practice pages produce 45 qualified leads a month.
- Files signed: 45 x 18%, about 8 files a month.
- Average fees: 5,000 CAD per file, i.e. 40,000 CAD a month.
- Starting point: 10 useful enquiries x 18%, about 2 files and 10,000 CAD.
- Monthly gain: 30,000 CAD in additional revenue.
- Investment: site 16,000 CAD + calculator 6,000 CAD, i.e. 22,000 CAD.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
The project pays back in under one month of additional fees, and time spent on off-topic enquiries drops by about 5 hours a week.
FAQ
How much does an employment law firm website cost in Toronto?
As a 2026 ballpark, expect 10,000 to 18,000 CAD for a custom site of 15 to 20 pages. The calculator adds 4,000 to 8,000 CAD depending on how many scenarios it covers.
Is a severance calculator compatible with Law Society rules?
Yes if it stays informational: statutory formula, indicative common law range, clear estimate notice. It must not guarantee an amount or show a success rate.
How many leads can we expect?
A well-positioned 6-lawyer firm targets 30 to 60 qualified leads a month after 4 to 6 months. The calculator usually brings in more than half.
Should the first online consultation be paid?
A 250 to 450 CAD consultation filters low-intent enquiries and converts at 40 to 50%. Many firms keep a free 15 minute call for employees.
How long until launch?
Plan 8 weeks, including one week of compliance review and testing the calculator against about ten anonymised real cases.
Let's scope your project. We map out the calculator, the employee and employer journeys and the practice pages with you, for a launch in 8 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
