The verdict in three sentences
For a network of imaging centres in Amsterdam, the website that pays for itself lets patients book by exam type (knee MRI, chest CT, abdominal ultrasound) and sends the right preparation instructions automatically. A realistic 2026 budget is 22,000 to 38,000 EUR excl. VAT for the build, plus 5,000 to 9,000 EUR for the RIS connector and NEN 7510 / ISO 27001 hosting as soon as health data flows through the site. Done well, it removes roughly 25% of inbound calls, which frees several full-time staff over a year.
Why booking by exam type changes everything
An imaging centre does not sell a consultation, it sells scanner time. A prostate MRI takes 30 minutes, a cardiac MRI 60, a non-contrast CT 10. A generic calendar that says book with Dr X forces staff to call the patient back to check the exam, the GP referral, kidney function and contraindications. With 40 radiologists across 5 locations, that adds up to hundreds of calls a day.
The right structure is built on 30 exam pages: duration, machine, preparation (fasting, full bladder, pausing metformin), documents to bring, and an MRI safety questionnaire (pacemaker, implants, claustrophobia). The patient picks an exam, then a location, and only sees compatible slots pulled from the RIS.
| Website component | 2026 ballpark (excl. VAT) | Expected impact |
|---|---|---|
| Redesign and 5 location pages | 12,000 to 20,000 EUR | Local SEO per district and nearby towns |
| 30 exam pages written and validated | 4,000 to 7,000 EUR | Fewer questions by phone |
| Booking flow by exam type | 4,000 to 7,000 EUR | Booking in under 2 minutes |
| RIS connector | 5,000 to 9,000 EUR | Real slots, no double entry |
| Online MRI safety questionnaire | 2,000 to 4,000 EUR | Contraindications caught before arrival |
| Certified healthcare hosting | 200 to 400 EUR per month | NEN 7510 and GDPR compliance |
| Overall timeline | 10 to 12 weeks | Clinical sign-off included |
Compliance: NEN 7510, GDPR and clinical validation
In the Netherlands, any system handling patient data is expected to meet NEN 7510, the Dutch information security standard for healthcare, on top of GDPR (AVG). As soon as the form collects a referral letter, a contraindication questionnaire or a result, standard 20 EUR a month hosting is no longer acceptable. Public pages (services, news, directions) can stay on regular hosting, while the booking flow and attachments move to a certified environment or to the RIS vendor's own platform.
Three items belong in the quote: retention period for uploaded referrals, access logging, and the sign-off workflow for exam pages by a lead radiologist. Plan 2 weeks of clinical review, because a wrong preparation instruction costs a lost MRI slot.
| Hosting option | 2026 monthly cost (excl. VAT) | What it covers |
|---|---|---|
| Shared hosting | 10 to 30 EUR | Public pages only |
| Managed standard cloud | 60 to 150 EUR | Fast site, no health data |
| NEN 7510 / ISO 27001 cloud | 200 to 400 EUR | Medical forms, referrals |
| RIS vendor booking module | included or 0.50 to 1 EUR per booking | Booking hosted by the vendor |
| Consumer booking platform | 100 to 180 EUR per practitioner per month | Visibility, strong lock-in |
Booking platform or your own website?
Many centres pay a consumer booking platform per practitioner. With 40 radiologists, the annual bill can pass 60,000 EUR. An owned website connected to the RIS does not necessarily replace the platform, but it captures patients searching for MRI Amsterdam Zuid on Google and lets them book directly, with no commission or lock-in. Most groups run both channels in year one, then reduce the number of paid accounts.
Mini case study
Sanne, COO of a 5-location imaging group in Amsterdam and Amstelveen, counts 1,200 calls a day across all front desks. One receptionist handles about 80 calls a day at a loaded cost of 48,000 EUR a year.
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- Calls avoided: 25% of 1,200, i.e. 300 calls a day.
- Equivalent: 300 / 80, about 3.7 roles, rounded down to 3 roles moved to in-person reception.
- Annual saving: 3 x 48,000 EUR, i.e. 144,000 EUR.
- Investment: build 32,000 EUR + RIS connector 7,000 EUR + hosting 300 EUR x 12, i.e. 42,600 EUR in year one.
Payback comes in under 4 months, before counting the MRI slots recovered thanks to automatic preparation instructions.
FAQ
How much does an imaging centre website cost in Amsterdam in 2026?
Expect 22,000 to 38,000 EUR excl. VAT for a multi-location build with exam pages, as a ballpark. The RIS connector adds 5,000 to 9,000 EUR and certified hosting 200 to 400 EUR a month.
Is certified healthcare hosting mandatory?
Yes, as soon as the site stores or transmits health data such as referrals, MRI questionnaires or reports. Public pages can stay on standard hosting, which limits the extra cost to the booking layer.
Can we keep our existing booking platform?
Yes, most groups keep both channels for 12 months. The owned site captures local Google search and gradually reduces paid accounts, which cost 100 to 180 EUR per practitioner per month.
How long does launch take?
Plan 10 to 12 weeks, including 2 weeks of clinical review on the 30 exam pages. The RIS connector is often the critical path because it depends on the vendor's schedule.
What reduction in calls can we expect?
Well-scoped projects remove about 25% of inbound calls. On 1,200 calls a day, that is 300 fewer calls every day.
Let's scope your project. We map out your exam pages, RIS connector and certified hosting with you, on a 10 to 12 week launch plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
