The verdict in three sentences
A 9-practitioner ophthalmology clinic should budget EUR 7,000 to 14,000 excl. VAT for a professional website with online booking, delivered in 6 to 9 weeks. The structural choice is the booking engine: embedding a platform such as Doctolib costs little on the website side but ties you to its subscription, while an in-house scheduler requires certified health data hosting at EUR 80 to 250 per month. Either way, health data compliance (GDPR in Paris, UK GDPR and the NHS DSPT standard in London), transparent private fees and accessibility are not optional.
What the website costs, line by line
The budget mainly depends on the number of procedure pages, the booking method and the compliance level required. The ranges below are 2026 orders of magnitude for clinics with 5 to 12 practitioners in Paris; London projects land in a comparable range (roughly GBP 6,000 to 12,000).
| Item | 2026 range (EUR excl. VAT) | Comment |
|---|---|---|
| Scoping, sitemap, mock-ups | 1,200 to 2,200 | 2 workshops with management and a lead practitioner |
| Website build (15 to 25 pages) | 2,500 to 5,000 | Next.js or hardened WordPress, responsive |
| Procedure pages (cataract, LASIK, glaucoma, AMD, retina) | 900 to 2,000 | 8 to 12 pages written and medically reviewed |
| Platform embed or in-house scheduler | 300 to 3,000 | Platform button: 300; in-house: 2,000 to 3,000 |
| Fees page (private and extra fees) | 300 to 600 | Fee overruns, direct billing, insurers |
| Accessibility (WCAG / RGAA AA) | 600 to 1,200 | Contrast, keyboard navigation, screen readers |
| Local SEO and Google profiles | 500 to 1,000 | 1 profile per location for multi-site clinics |
| Total | 7,000 to 14,000 | Excluding hosting and maintenance |
The low end is a clean site with a booking platform button. The high end includes an in-house scheduler, complete medical content and an accessibility audit.
Booking platform or in-house scheduler: the real trade-off
Most Paris clinics already use Doctolib, and many London clinics use an equivalent platform. Integration then means showing a button or widget per practitioner and per reason for visit. An in-house scheduler makes sense if you want to control your data, build specific journeys (pre-operative assessment, refractive surgery) or reduce platform dependency.
| Criterion | Platform embed | In-house scheduler |
|---|---|---|
| Set-up cost | EUR 300 to 600 excl. VAT | EUR 2,000 to 3,000 excl. VAT |
| Recurring cost | Platform subscription per practitioner (about EUR 150 per month in 2026) | Certified hosting EUR 80 to 250 per month + maintenance |
| Patient data hosting | At the platform (health-certified) | With a certified host you choose |
| Visibility | Heavily used platform directory | Depends on your local SEO |
| SMS reminders | Included | To be built (EUR 0.06 to 0.09 per SMS) |
| Extra lead time | 2 to 3 days | 2 to 3 weeks |
For 9 practitioners, the platform subscription is about EUR 16,200 per year. An in-house scheduler costs about EUR 3,000 to build, then EUR 2,000 to 4,000 per year in hosting and maintenance. The saving is real, but you must handle reminders, cancellations and visibility without the directory.
Compliance: health data, hosting and medical ethics
An ophthalmology website handles special category data under Article 9 GDPR (and UK GDPR) as soon as a form collects a reason for visit or a prescription. Three rules apply.
- Certified hosting: in France, HDS hosting is mandatory once the site stores health data (pre-consultation form, prescription upload); in the UK, choose a host aligned with the NHS DSPT. Budget EUR 80 to 250 excl. VAT per month depending on volume and redundancy.
- Records and notices: privacy policy, legal basis, retention period, cookies with genuine consent. A compliant banner costs EUR 0 to 15 per month.
- Medical ethics rules: no comparative advertising, no prominent patient testimonials, factual procedure information. Fees and private surcharges must be clearly readable.
Accessibility is a concrete argument for an eye clinic: part of your patients are visually impaired. Stronger contrast, adjustable text size and screen reader compatibility are expected.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Marc, administrative director of a 9-practitioner ophthalmology clinic in the 15th arrondissement of Paris, receives 140 calls a day, 60% of them for appointments. He picks a EUR 10,500 excl. VAT website with a booking button per practitioner, 10 procedure pages and a detailed fees page. Expected result: 35% of appointment requests move online, about 30 fewer calls per day. At 3 minutes per call, the receptionist saves 1.5 hours a day, about 330 hours a year. Valued at EUR 28 loaded cost per hour, that is EUR 9,240 a year: the site pays for itself in 14 months, before counting new patients from local search.
FAQ
Is certified health data hosting mandatory for an eye clinic website?
Not if the site stores no health data and redirects to a booking platform. Yes as soon as a form collects a medical reason or a prescription: budget EUR 80 to 250 excl. VAT per month.
How long does it take to go live?
About 6 weeks with a platform button and 9 weeks with an in-house scheduler. Medical review of the 8 to 12 procedure pages is often the longest step.
Can we display refractive surgery prices?
Yes, in an informative, non-promotional way. A line such as 'LASIK from EUR 1,100 per eye' is acceptable if it states what is included.
How much does maintenance cost?
Between EUR 90 and 250 excl. VAT per month depending on the level: security updates, backups, small content edits. An in-house scheduler sits at the top of the range.
Can the website handle several locations?
Yes, with one page per location, one Google profile per address and a practitioner filter by site. Plan EUR 400 to 800 excl. VAT per additional location.
Let's scope your project. Your number of practitioners, booking method and health hosting requirements are enough for us to price a site between EUR 7,000 and 14,000 excl. VAT delivered in 6 to 9 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
