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Architecture practice portfolio website in Berlin: price, content and SEO in 2026

Mohamed Bah·Fondateur, Kolonell
October 6, 2026
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Architecture practice portfolio website in Berlin: price, content and SEO in 2026

Architecture practice portfolio website in Berlin: price, content and SEO in 2026

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The verdict in three sentences

A 10-person architecture practice targeting public contracting authorities and developers should plan EUR 5,500 to 11,000 excl. VAT for a serious portfolio website in 2026, whether based in Bordeaux or Berlin. Most of the budget goes into the portfolio filterable by building type and into heavy image optimisation (AVIF, lazy loading), because a slow site loses a jury before the second photo. Competition and award pages and local SEO for your metropolitan area complete a setup that costs about EUR 90 excl. VAT per month to maintain.

The budget of an architect's website, line by line

An architect's website is judged first on image quality and clarity of references. The ranges below are 2026 orders of magnitude for practices of 6 to 15 people.

Item2026 range (EUR excl. VAT)Comment
Art direction and mock-ups1,200 to 2,500Editorial grid, typography, image rhythm
Build (Next.js or headless WordPress)1,800 to 3,500Practice, team, contact, legal pages
Filterable portfolio (type, status, client)900 to 2,000Housing, public buildings, offices, refurbishment
Image optimisation (AVIF, WebP, lazy load)400 to 900Automated pipeline, 3 sizes per visual
Competitions, awards and publications400 to 800Wins, mentions, press, exhibitions
Local SEO and content500 to 1,000City, region, target building types
Loading the first 25 to 40 projects300 (flat fee)Flat fee if texts and visuals are supplied
Total5,500 to 11,0006 to 8 weeks

The main source of overruns is project loading. Prepare standard project sheets: brief, floor area, construction cost, client, completion, scope of services, BIM, photo credits.

Heavy images: performance versus quality

An architectural photographer delivers 15 to 40 MB files. Uploaded as is, they produce 50 MB pages unusable on mobile. An optimisation pipeline keeps perceived quality while dividing weight by 20 to 40.

Format and techniqueAverage full-screen image weightEffect
Photographer's original JPEG18 MBPage unusable on 4G
JPEG at 80% quality900 KBAcceptable but slow in a gallery
WebP 2,400 px380 KBGood compromise, universal support
AVIF 2,400 px220 KBBest quality-to-weight ratio in 2026
AVIF + lazy load + responsive sizes90 to 220 KBOnly visible images load
Target Lighthouse score90 and aboveSEO bonus and jury comfort

With this pipeline, a 20-photo project page drops from about 360 MB of raw files to under 3 MB transferred on first load.

SEO: being found by the right clients

Public buyers visit your site after seeing your bid. Developers search on Google. Three actions matter:

  • Building-type pages: 'housing architect Bordeaux', 'school architect Berlin', with 4 to 6 projects each.
  • Indexable project pages: descriptive title, municipality, brief, year. Each page becomes an entry point.
  • Google profile and professional directories: chamber of architects, competition platforms, specialist press.

Maintenance at EUR 90 excl. VAT per month covers updates, backups, monitoring and adding 2 projects a month.

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Mini case study

Hélène, partner at a 10-person practice in Bordeaux, answers 18 competitions and tenders a year and wins 3. Her old site, built in 2017, takes 9 seconds to load a gallery. She invests EUR 8,200 excl. VAT in a new site with 32 filterable projects, plus EUR 1,080 a year of maintenance. Within 12 months, two developers contact her directly after searching 'housing architect Bordeaux'. A single 120-unit commission represents about EUR 180,000 excl. VAT in fees: even if the site is credited with only 5% of the developer's decision, EUR 9,000, the site pays for itself. A Berlin practice of the same size would see a comparable equation.

FAQ

Should we display the construction cost of each project?

It is recommended for public projects, where amounts are known. An order of magnitude such as 'EUR 4.2M excl. VAT' reassures clients about your ability to hold a budget.

How many projects should go live at launch?

Between 20 and 40 projects are enough, favouring the last 5 years. Beyond that, loading costs about EUR 60 to 120 excl. VAT per extra project.

Can we publish 3D renders of ongoing projects?

Yes, with a 'design stage' or 'on site' status and the client's consent. Renders should be optimised like photos to stay below 250 KB.

WordPress or custom build?

WordPress works below EUR 8,000 excl. VAT if the practice wants to edit alone. A Next.js front end with a headless CMS delivers better image performance, for EUR 1,000 to 2,000 more.

How long does the project take?

About 6 to 8 weeks, including 2 for art direction. Collecting texts and photo credits is often the bottleneck on the practice's side.

Let's scope your project. The number of projects to publish, your target building types and available visuals are enough to price a site between EUR 5,500 and 11,000 excl. VAT, delivered in 6 to 8 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.

Tags:#architecture practice website#architecture portfolio#Berlin#website price 2026#architect SEO#image optimisation
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Mohamed Bah

Fondateur, Kolonell

Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.