The verdict in three sentences
In Amsterdam, a local agency quote for a plastic surgery practice website usually lands between 12,000 and 30,000 EUR, before photography, translation and medico-legal review. A fixed grid such as Kolonell's, 4,500 EUR for Growth and 8,200 EUR for the multilingual Premium tier, mainly changes the three-year total, provided third-party costs are budgeted honestly. The deciding factor is whether the site proves the surgeon's credentials, explains risks clearly and respects Dutch rules on medical advertising.
What does an aesthetic practice website really cost in Amsterdam?
The figures below are 2026 ballpark ranges drawn from typical local agency quotes and public agency rate pages. They move with the number of procedures covered and the depth of the content.
| Provider | 2026 range (EUR excl. VAT) | Usual timeline | What is generally included |
|---|---|---|---|
| Amsterdam freelance developer | 4,000 to 9,000 | 4 to 8 weeks | Adapted theme, 8 to 12 pages, content supplied by the practice |
| Generalist local agency | 12,000 to 30,000 | 8 to 14 weeks | Custom design, CMS, basic SEO, partial copywriting |
| Healthcare or luxury specialist agency | 30,000 to 70,000 | 12 to 20 weeks | Brand strategy, medical copywriting, coordinated photography |
| Kolonell Starter | 2,700 | 3 to 4 weeks | Essential site, native English or French copy, 3 months of support |
| Kolonell Growth | 4,500 | 3 to 4 weeks | Full procedure pages, technical SEO, 3 months of support |
| Kolonell Premium | 8,200 | 4 to 6 weeks | Multilingual tier (languages set in the quote), advanced design |
Every Kolonell tier includes a project manager reachable in Amsterdam's time zone and native copywriting in English or French. Dutch belongs to the Premium tier, with the languages specified in the quote. Patient area, portal or booking software integration: on quote. Details are on the international offer page.
What a plastic surgery practice website must prove
A patient considering rhinoplasty or an abdominoplasty in Amsterdam compares surgeons first, not websites. She checks the BIG register entry, the specialist title actually held, the stated experience with the procedure and how clearly risks are explained. The site should let her complete that check in under two minutes.
| Essential page | What it must contain | Watch point |
|---|---|---|
| Surgeon profile | BIG registration, specialty actually held, training, memberships | No title or label that is not held |
| Procedure pages | Indications, steps, anaesthesia, duration, alternatives | No promise of results |
| Risks and recovery | Possible complications, time off work, follow-up | Factual language, never minimising |
| Consultation and cooling-off period | Steps, consultation fee, reflection time | Consistent with actual practice |
| Pricing approach | Ranges or individual quote principle | No misleading teaser prices |
| Complaints and disputes | Clinic complaints procedure | Link to the applicable scheme |
| Privacy | AVG (GDPR) notice, minimised health data | Forms without unnecessary medical fields |
Advertising of cosmetic care in the Netherlands is framed by professional and advertising codes, and the use of before and after photos or testimonials is restricted or discouraged depending on the case. Check the current rule with your adviser before going live. This is not legal advice. On data, the AVG (the Dutch name for the GDPR) applies and the Autoriteit Persoonsgegevens is the supervisory authority: a consultation request form should collect only what is strictly needed.
Hidden costs and the three-year total
The quoted price of a website is never the real budget. These items come on top, whichever provider you choose.
| Item | 2026 ballpark | Note |
|---|---|---|
| Photography of the clinic and team | 1,500 to 4,000 EUR | Third party, half a day to a full day |
| Medical translation NL/EN | 0.12 to 0.20 EUR per word | Third party, if not covered by the Premium quote |
| Medico-legal review | 1,000 to 3,000 EUR | Practice's adviser, before launch |
| Calendar or patient record integration | On quote | Depends on the tool in use |
| Managed hosting | 30 to 80 EUR per month | Market assumption |
| Maintenance after the 3 included months | 150 to 400 EUR per month | Market assumption, on quote at Kolonell |
Over three years, the gap widens mostly through maintenance. A local agency charging a 300 EUR monthly retainer adds 9,900 EUR over 33 months, often a third of the initial quote.
When an Amsterdam agency is still the better choice
To be fair, a local agency has a real edge if your practice wants in-person workshops, native Dutch copywriting at the heart of the project, on-site shoot coordination or a deep integration with a Dutch patient record system. In those cases, paying 25,000 EUR can be justified. If instead you need a clear, fast site written in English for an international patient base and delivered within a month, a fixed grid is the more rational option.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Questions to ask any provider: who writes the procedure pages and who reviews them? Does the quote include the Dutch version? Who owns the site and the content? What is the monthly cost after delivery? How do the forms limit health data?
Mini case study
Illustrative example: Vondel Aesthetic Partners, a two-surgeon practice in south Amsterdam, wants a site in English and Dutch. Kolonell Premium option: 8,200 EUR, plus 2,800 EUR of photography and 1,500 EUR of medico-legal review, so 12,500 EUR in year one. With maintenance at a market assumption of 200 EUR per month over 33 months (6,600 EUR), the three-year total reaches 19,100 EUR.
Local agency option: a 28,000 EUR quote, a 300 EUR monthly retainer over 33 months (9,900 EUR) and the same third-party costs (4,300 EUR), so 42,200 EUR. The gap is 23,100 EUR over three years, to weigh against the benefit of an on-site team.
FAQ
What budget should a plastic surgery practice in Amsterdam plan for a website?
Plan 12,000 to 30,000 EUR with a generalist local agency, as a 2026 ballpark. Kolonell's grid runs from 2,700 to 8,200 EUR, excluding photography, review and integrations on quote.
Can we publish before and after photos on the site?
Their use is framed by professional and advertising codes and may be prohibited or subject to conditions. Have each image cleared by your adviser before publication.
Does the site need to be in Dutch and English?
In Amsterdam a large share of patients is international, but local patients expect Dutch. The Premium tier at 8,200 EUR is the multilingual tier, with the languages set in the quote.
How long does it take to launch?
Kolonell delivers in 3 to 4 weeks for Starter and Growth, 4 to 6 weeks for Premium. A local agency typically quotes 8 to 14 weeks.
How should health data be handled in forms?
The AVG requires collecting only what is needed: name, contact details and the procedure considered are often enough. Medical history belongs in the consultation, not in a web form.
Let's scope your project. Surgeon profile, procedure pages, Dutch and English versions on the Premium tier: live in 4 to 6 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
