The verdict in three sentences
A professional catalogue for a distributor with 4,800 medical SKUs costs EUR 15,000 to 30,000 excl. VAT in 2026, delivered in 10 to 14 weeks. The item that moves the budget is not design but the product import from the PIM or ERP and the handling of prices reserved for verified accounts. Done well, it cuts the information calls that overload the sales team by 20 to 30%.
Scope of a B2B medical catalogue
Your customers (hospitals, care homes, GP practices, physiotherapists) look for a reference, a datasheet, a lead time and a price. Today, they call. A well structured online catalogue answers those four questions without human intervention while protecting your pricing: anonymous visitors see the product, logged-in professionals see their negotiated price.
The EU Medical Device Regulation (MDR) requires accurate published information: device class, CE marking, notified body number, instructions for use. The website must display this data from a single source, not retype it by hand.
| Item | Content | 2026 budget (EUR excl. VAT) |
|---|---|---|
| Design and catalogue journey | Home, categories, search, product page | 4,000 to 7,000 |
| PIM or ERP import of 4,800 SKUs | Mapping, daily sync | 4,000 to 9,000 |
| Pro area and account pricing | Sign-up, BIG or KvK check, price lists | 3,000 to 6,500 |
| Advanced search and filters | Faceted search, search by reference | 1,500 to 3,500 |
| Quote request and pro basket | List, export, send to sales rep | 1,500 to 3,000 |
| MDR and GDPR compliance | IFUs, notices, consent | 1,000 to 1,500 |
| Hosting and maintenance | Dedicated server, backups, monitoring | 120 to 250 per month |
Verifying professional access without slowing sign-up
The sensitive point is verification. For a healthcare professional in the Netherlands, it relies on the BIG register. For an organisation, on the KvK number (Chamber of Commerce) and SBI code. An automated API check validates 80% of accounts in under a minute; the remaining 20% go to manual review by customer service.
| Verification method | Time to access | Setup cost (order of magnitude) |
|---|---|---|
| Manual email review | 24 to 72 h | Included |
| Automated KvK check (API) | Under 1 minute | EUR 800 to 1,500 |
| Automated BIG register check | Under 1 minute | EUR 1,200 to 2,000 |
| Mixed automated + manual | 1 minute to 24 h | EUR 1,800 to 3,000 |
| Access by sales invitation | Immediate | EUR 500 to 900 |
Schedule and watch-outs
Allow 2 weeks of scoping and data audit, 3 weeks of design, 4 to 6 weeks of development and synchronisation, then 1 to 3 weeks of testing. The main risk is data quality: SKUs without images, truncated labels or families misfiled in the ERP. A 3-day upstream audit avoids discovering these problems during testing.
Mini case study
Sanne, sales director of a medical device distributor in Amsterdam, runs 6 inside sales reps handling about 900 information calls a month at 6 minutes each, or 90 hours. With a EUR 24,000 catalogue, she targets 25% fewer calls: 22.5 hours freed per month, 270 hours a year. At EUR 45 per loaded hour, that is EUR 12,150 a year, and those hours go to prospecting care homes across North Holland. Payback is around 2 years on time savings alone.
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FAQ
How much does a B2B catalogue for 4,800 medical products cost?
Between EUR 15,000 and 30,000 excl. VAT depending on data quality and ERP integration depth. Hosting adds EUR 120 to 250 per month.
Should we sell online or only display prices?
Start with a quote request basket: 60% of distributors in the sector begin this way. Online ordering with payment can be added later for EUR 3,000 to 6,000.
Does the website have to comply with MDR?
Yes for published information: class, CE marking and IFU must be accurate and current. A daily sync with the PIM limits the risk of errors.
Can prices be hidden from consumers?
Yes, prices only appear after login with an account verified by BIG or KvK. Each customer sees their negotiated price list.
Which ERP can be connected?
Exact Online, AFAS, Microsoft Dynamics or SAP Business One connect via API or scheduled export. The connector represents EUR 4,000 to 9,000 depending on complexity.
Let's scope your project. Share your SKU count and ERP and we will price your professional catalogue between EUR 15,000 and 30,000 excl. VAT delivered in 10 to 14 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
