The verdict in three sentences
For a cosmetic dentistry practice in Frankfurt, the website must prove dentist qualifications, explain veneers, implants and aligners with readable prices, and let patients book a consultation in German as well as English. A local agency commonly charges between 10,000 and 25,000 EUR for that scope, while Kolonell's fixed grid runs from 2,700 EUR (Starter) to 8,200 EUR (Premium), with a project manager reachable in your time zone and 3 months of support. The real gap shows over 3 years, hidden costs included, and there are cases where a neighbourhood agency is still the better fit.
What a Frankfurt patient checks before booking
A cosmetic practice in Frankfurt serves a mix of German residents, expatriates from finance and the ECB, and patients from the wider Rhine-Main region. They compare dentists the way they compare advisers: degrees, specialisation actually obtained, years in practice, equipment, languages. They search for terms such as "Veneers Frankfurt Kosten", "English speaking dentist Frankfurt" or "Invisalign Frankfurt Westend".
The pages the site must carry:
- one page per dentist with degrees and qualifications actually held;
- one page per treatment (veneers, implants, aligners, whitening, ceramic crowns) covering process, duration, risks and aftercare;
- an indicative fees and financing page, clearly presented as ranges;
- online booking or a callback request;
- the Impressum and privacy policy, both mandatory in Germany;
- a practice and equipment page, directions and opening hours.
The framework is strict. Healthcare advertising falls notably under the German law on advertising in the health sector (Heilmittelwerbegesetz) and the professional code of the regional dental chamber; before and after photos and testimonials are restricted. The Impressum falls under the German Digital Services Act (Digitale-Dienste-Gesetz, DDG), and health data under the GDPR and the BDSG, overseen by the Hesse data protection authority. This is not legal advice: the compliance review remains the responsibility of the practice and its adviser.
Real cost: freelancer, local agency, Kolonell grid
Local ranges are 2026 ballparks based on typical agency quotes and public rate pages in the Frankfurt area.
| Option | Build price (2026 ballpark) | Typical timeline | What is included |
|---|---|---|---|
| Local freelancer | 3,000 to 8,000 EUR | 4 to 8 weeks | Theme-based design, copy often supplied by the practice |
| Local agency | 10,000 to 25,000 EUR | 8 to 14 weeks | Custom design, German, sometimes English as an option |
| Premium healthcare agency | 25,000 to 50,000 EUR | 12 to 20 weeks | Strategy, photo shoot, multilingual, legal review as an option |
| Kolonell Starter | 2,700 EUR | 3 to 4 weeks | Essential practice site, native copywriting, 3 months of support |
| Kolonell Growth | 4,500 EUR | 3 to 4 weeks | Richer treatment and dentist pages, technical SEO |
| Kolonell Premium | 8,200 EUR | 4 to 6 weeks | Multilingual tier, languages set in the quote |
Every Kolonell tier includes a project manager reachable in your time zone, native English or French copywriting, delivery in 3 to 4 weeks (4 to 6 for Premium) and 3 months of support. German copy, if handed to a specialist translator, is added as a third-party cost. Tier details are on Kolonell's international offer.
Hidden costs and the 3-year total
The build price is not the whole story. These are the line items that recur on a dental practice project, with a compared total over 3 years.
| Line item | Local agency (assumption) | Kolonell Premium (assumption) |
|---|---|---|
| Build | 18,000 EUR | 8,200 EUR |
| Practice and team photography (third party) | 1,500 EUR | 1,500 EUR |
| Specialist German translation (third party) | included | 2,400 EUR |
| Compliance review by the practice's adviser (third party) | 1,200 EUR | 1,200 EUR |
| Online booking module | 1,500 EUR | on quote |
| Maintenance after the included period, 33 months | market assumption: 150 EUR/month, 4,950 EUR | market assumption: 150 EUR/month, 4,950 EUR |
| 3-year total (excluding Kolonell booking) | 27,150 EUR | 18,250 EUR |
Kolonell maintenance after the 3 included months is on quote: the 150 EUR a month figure is a market assumption, applied to both columns to compare like for like. Integrations (practice management software, an existing booking tool) are also on quote.
When a local agency is still the better choice
A practice that wants weekly in-person meetings, a photo shoot organised by the agency and a German legal review built into the contract is better served by a Frankfurt agency. The same applies if the site must connect deeply to the practice management software, or if the practice plans a heavy local advertising campaign run by the same team.
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Questions to ask any provider:
- Who writes the German copy and who reviews it against healthcare advertising rules?
- Do I own the site, with full access to hosting and code?
- What does maintenance cost after the included period, in writing?
- How is health data in the form minimised and stored?
- What is the real time between signature and launch?
Mini case study
Illustrative example: Zahnstudio Mainufer, three dentists and 35 % English-speaking patients. Quote received from a local agency: 18,000 EUR. Kolonell Premium option: 8,200 EUR, plus specialist German translation at 2,400 EUR and photography at 1,500 EUR, i.e. 12,100 EUR. Gap at build stage: 5,900 EUR. If a single 6,000 EUR veneer case per quarter comes from the site, the build is covered in just over 6 months.
FAQ
How much does a cosmetic dentistry website cost in Frankfurt in 2026?
As a ballpark, 3,000 to 8,000 EUR with a freelancer and 10,000 to 25,000 EUR with a local agency. Kolonell's grid runs from 2,700 EUR to 8,200 EUR depending on the tier.
Can we show before and after photos?
German healthcare advertising rules and dental professional ethics restrict them tightly. Your adviser must approve each image; budget around 1,200 EUR for a third-party review.
Is the site delivered in German and English?
Premium is the multilingual tier, with languages set in the quote. A specialist healthcare German translation costs around 2,000 to 3,000 EUR as a third-party cost.
How long until the site is live?
Allow 3 to 4 weeks for Starter or Growth and 4 to 6 weeks for Premium, against 8 to 14 weeks on average with a local agency.
Is online booking included?
A consultation request form is. Connecting to a booking tool or the practice software is on quote.
Let's scope your project. Dentist and treatment pages, Growth or Premium tier, launch in 3 to 6 weeks depending on the languages chosen. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
