The verdict in three sentences
To redesign a dental practice website in Hamilton, the Growth tier at USD 4,900 covers the essentials, against a 2026 ballpark of USD 10,000 to 28,000 in typical local agency quotes. The critical work is less the design than the compliance review before go-live: testimonials, before/after photos, specialist titles and forms subject to PIPA. Plan 3 to 4 weeks of build once content is ready, and one week of review on the practice side, scheduled from day one.
Why redesign now, and what does it cost over three years?
In the City of Hamilton and Pembroke parish, patients are residents and employees of international businesses, covered by public schemes or private insurance. Three triggers come up often: PIPA, fully in force since 1 January 2025, has made old forms fragile; treatment pages carry testimonials with no record of consent; and the site does not say clearly which schemes the practice accepts.
| Option | 2026 redesign cost | Upkeep over 33 months (market assumption) | 3-year total |
|---|---|---|---|
| Local agency in Hamilton | USD 10,000 to 28,000 | USD 150 to 300/month, i.e. USD 4,950 to 9,900 | USD 14,950 to 37,900 |
| Freelancer | USD 3,500 to 9,000 | USD 80 to 150/month, i.e. USD 2,640 to 4,950 | USD 6,140 to 13,950 |
| Kolonell Starter | USD 2,900 | on quote after the 3 included months | USD 2,900 + upkeep on quote |
| Kolonell Growth | USD 4,900 | on quote after the 3 included months | USD 4,900 + upkeep on quote |
| Kolonell Premium (the multilingual tier, languages set in the quote) | USD 8,900 | on quote after the 3 included months | USD 8,900 + upkeep on quote |
Local ranges are ballparks drawn from typical agency quotes, not from a survey. Kolonell tiers include a project manager reachable in your time zone, native English copywriting, delivery in 3 to 4 weeks and 3 months of support. These stay on quote: online booking, recall reminders, patient portal and practice management software integration (Dentally, Dentrix or similar), always embedded or linked, never rebuilt inside the site. Details are on the international offer page.
What should the compliance review check before go-live?
Advertising rules for dentists registered in Bermuda sit with the local professional regulator: we stay with general principles here, and the practice confirms each point with its adviser. This is not legal advice.
| Item | Point of attention (general) | Who checks | When |
|---|---|---|---|
| Patient testimonials | allowed or not under local rules, written consent | practice principal | week 3 |
| Before/after photos | same logic, consent and no promise of results | principal | week 3 |
| Specialist titles | only where the dentist is registered as a specialist | principal, local register | week 2 |
| Comparative claims | no 'best dentist', no 'painless' | Kolonell when writing, practice when reviewing | weeks 2 to 3 |
| Public schemes and insurance | exact wording of accepted schemes | front desk | week 2 |
| Forms | name, contact, reason in a few words, nothing medical | Kolonell and PIPA adviser | week 3 |
| Tracking pixels on treatment pages | review with the privacy adviser | practice | week 3 |
PIPA (the Personal Information Protection Act 2016) is overseen by the Privacy Commissioner. In practice, the public form never asks for medical history, X-rays or insurance numbers: that information goes through reception or a secure portal, priced on quote.
How does the redesign run, week by week?
- Week 1: inventory of every existing URL, especially treatment pages that rank (implants, aligners, hygiene, emergency, paediatric) and the fee page; Search Console data export.
- Week 2: mock-ups, treatment pages rewritten without superlatives, titles checked.
- Week 3: build, 301 redirect map, compliance review by the practice.
- Week 4: DNS cutover outside the busiest weeks, check of opening hours, emergency number and Google Business Profile, Search Console error tracking for 30 days.
Risks to watch: a fee page left out of the 301 map, a booking widget that breaks at cutover, an old testimonial republished without consent, an email outage if MX records are copied wrongly.
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Questions to ask your provider: who owns the compliance review sheet? Are existing DNS records documented before cutover? What happens if a page loses its position after 30 days?
When a local agency is the better choice: if your practice wants someone who comes to Hamilton for every meeting, a coordinated on-site photo shoot or a deep integration with your practice software, the premium of a Bermudian agency can be justified.
Mini case study
*Illustrative example.* 'Palmetto Lane Dental' is a mixed practice in Pembroke: some patients are covered by public schemes, others by private insurance. Dr Elena Marsh, the principal, wants to redesign a site that shows old testimonials with no record of consent.
- Kolonell Growth: USD 4,900
- Review by an independent compliance adviser (third-party cost): 2 hours at USD 250, i.e. USD 500, market assumption
- Total: USD 5,400
- Local agency quote received: USD 18,000
- Difference: USD 12,600
Internal time planned is 6 hours: 2 to validate accepted schemes, 3 for the compliance review, 1 for the final check. Testimonials without consent are removed; the others are kept with written agreement where local rules allow.
FAQ
Does PIPA change anything for our contact form? Yes, it requires collecting only what is needed and telling patients how their data is used. A 3-field form (name, contact, reason) fits that minimisation logic.
Can we keep our current testimonials? Only if local advertising rules allow them and you hold written consent. Allow 1 to 2 hours to sort existing testimonials.
How long does the compliance review take? About one week on the practice side, in parallel with week 3. It does not extend the 3 to 4 weeks if content arrives on time.
Is online booking included in the price? No, it stays on quote, embedded or linked from your current tool. The USD 2,900, 4,900 and 8,900 tiers cover the website itself.
Could we lose our traffic? The risk is real without a complete 301 map. With a URL inventory and 30 days of Search Console monitoring, treatment pages usually keep their position.
Let's scope your project. A dental practice website redesign in Hamilton with a planned compliance review, from USD 2,900 to 8,900, in 3 to 4 weeks. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
