The verdict in three sentences
A 40-person contract research organisation (CRO) in Dublin should plan 15,000 to 30,000 EUR ex VAT for a website that speaks to two very different audiences: pharma and biotech sponsors, many of them American, and trial volunteers in Ireland. The GDPR-compliant volunteer prescreening module costs 2,000 to 4,500 EUR, and sponsor pages must show ICH-GCP E6(R3) compliance and FDA-ready processes in plain detail. A well-built site targets 15 to 25 qualified RFPs a year, and a single signed study pays for it several times over.
Two audiences, two conversion paths
A clinical operations lead in Boston or San Diego shortlists CROs by therapeutic area, recruitment track record, investigator network and data systems. Ireland is attractive to US sponsors: EU access under the Clinical Trials Regulation (CTR) and CTIS, an English-speaking workforce, and a dense pharma cluster around Dublin and Cork. The volunteer in Dublin, meanwhile, wants to know whether the study pays expenses, how many visits it takes and whether their data is safe.
Mixing both journeys on one home page weakens both. The effective structure splits a sponsor area (capabilities, therapeutic areas, recruitment metrics, team, RFP form) from a volunteer area (open studies, expenses, prescreening, ethics FAQ).
| Component | Audience | Budget range 2026 (EUR ex VAT) |
|---|---|---|
| Architecture, design, capability pages | Sponsors | 5,500 to 10,000 |
| Therapeutic area pages (6 to 10) | Sponsors, SEO | 1,500 to 3,500 |
| RFP form with qualification (phase, indication, site count) | Sponsors | 1,000 to 2,500 |
| US sponsor pages (FDA, data standards, time zones) | Sponsors | 1,200 to 2,500 |
| Open studies catalogue | Volunteers | 1,500 to 3,000 |
| GDPR volunteer prescreening | Volunteers | 2,000 to 4,500 |
| Testing, accessibility, training | Internal team | 800 to 1,800 |
Unlike a French CRO, a Dublin firm does not need a second language version, so the budget goes into US-specific content instead.
Volunteer prescreening: the module you cannot rush
A form asking about age, conditions, medication and history collects health data, a special category under GDPR. You need an explicit legal basis (usually consent), clear retention information and a Data Protection Impact Assessment. Ireland's Health Research Regulations 2018 add their own consent requirements, and the Data Protection Commission is an active regulator.
Technically, answers must be encrypted, stored in an EU region, and visible only to the recruitment team. The form should also filter smartly: there is no point collecting full history from a candidate excluded by age at question two.
| Requirement | Technical answer | Budget or timeline impact |
|---|---|---|
| Explicit, traceable consent | Unticked box plus timestamp | Included in module |
| Data minimisation | Conditional questions, early exit | +2 to 3 days of development |
| Storage of answers | EU hosting, encryption at rest | 120 to 280 EUR a month |
| Retention | Automatic purge at 24 months | +1 day of development |
| Access and erasure rights | Documented process, dedicated inbox | Legal drafting 500 to 1,200 EUR |
| DPIA | Written with the DPO | 1,000 to 2,500 EUR if outsourced |
What actually convinces a sponsor
Sponsors read numbers. Show your average site start-up time (for example 6 weeks from ethics approval to first patient in), recruitment-to-target rates, studies run by phase, and validated systems (EDC, eTMF, quality audits). For US sponsors, state how you handle FDA inspections, CDISC data standards and the time-zone overlap with the East Coast. A team page with project managers and CRAs builds more trust than lab photos.
The project takes 10 to 14 weeks: 2 weeks of scoping with the medical director and DPO, 4 weeks of copy (often the bottleneck), 4 to 6 weeks of build, 2 weeks of testing. For acquisition, one technical article per quarter on your strongest therapeutic area feeds LinkedIn and ranks for searches like "CRO Ireland oncology".
Mini case study
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Siobhan, COO of a 40-person Dublin CRO focused on dermatology and rare diseases, currently receives 6 RFPs a year, almost all through personal networks. She signs 1 in 3, with an average contract of 300,000 EUR.
She invests 25,000 EUR ex VAT in a site with US sponsor pages and volunteer prescreening, plus 180 EUR a month for EU hosting. After 12 months, the site brings 14 additional qualified RFPs. Even with a lower win rate on these new contacts (1 in 7), that is 2 more studies, or 600,000 EUR in revenue. At a 12% net margin, the gain is 72,000 EUR against a first-year cost of 27,160 EUR. On the volunteer side, online prescreening cuts cost per enrolled patient from 950 to 580 EUR on a 60-patient study, saving 22,200 EUR.
FAQ
Do we need a separate US-facing section?
It helps. US sponsors look for FDA inspection history, CDISC experience and time-zone coverage. A dedicated section costs 1,200 to 2,500 EUR and often lifts RFP volume from North America.
Can we publish volunteer payments on the site?
Yes, within ethics committee approval. Clear expense and payment information typically lifts form completion by 20 to 40%.
Does the whole site need special hosting?
No. Only the prescreening module collecting health data needs encrypted EU hosting at 120 to 280 EUR a month. The rest can run on standard hosting.
How many RFPs can a CRO website generate?
For a 30 to 60-person CRO with a clear specialty, 15 to 25 qualified RFPs a year is a realistic target after 12 months, provided you publish around 4 technical pieces a year.
How long until launch?
Allow 10 to 14 weeks. Copywriting and sign-off from the DPO and medical director often take half the schedule.
Let's scope your project. We structure the sponsor area, a GDPR-compliant volunteer journey and a realistic launch schedule with you. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
