The verdict in three sentences
A single website for a group of 7 veterinary practices in London costs GBP 10,500 to 19,000 excl. VAT in 2026 (about EUR 12,000 to 22,000), delivered in 8 to 11 weeks. The two items that create value are practice pages optimised for local SEO and the connection to the practice management system, which moves 25 to 40% of appointments online. The rest (design, content, emergencies) reassures pet owners who are often worried and in a hurry.
A multi-location architecture that ranks borough by borough
A dog owner in Clapham searches for "vet Clapham" or "emergency vet Wandsworth", not your group name. Each practice therefore needs its own page: address, opening hours, team, services (surgery, exotics, dentistry, imaging), access and parking, embedded Google reviews, link to the Google Business Profile. The RCVS Code of Professional Conduct frames communication: information must be accurate, not misleading, and prices clearly explained.
| Item | Content | 2026 budget (GBP excl. VAT) |
|---|---|---|
| Design and group pages | Home, values, services, careers | 3,000 to 5,200 |
| 7 local SEO practice pages | GBP 350 to 700 per page | 2,450 to 4,900 |
| Practice management connection | RxWorks, Provet Cloud or equivalent, API or widget | 1,750 to 4,300 |
| 24/7 emergency page | Locate the on-call practice, direct call | 700 to 1,300 |
| Pet health copywriting | Advice, prevention, vaccinations | 1,000 to 2,200 |
| Maintenance and hosting | Security, backups, updates | 70 to 130 per month |
Online booking: what to expect
A veterinary practice front desk receives on average 40 to 70 calls a day, half of them to book or move an appointment. Online booking connected to the practice management system removes double entry and slot errors. Automated SMS reminders reduce missed appointments.
| Indicator | Before the website | After 6 months (2026 order of magnitude) |
|---|---|---|
| Share of appointments booked online | 0 to 5% | 25 to 40% |
| Calls per practice per day | 55 | 35 to 42 |
| Missed appointment rate | 8 to 12% | 4 to 6% |
| Bookings outside opening hours | Impossible | 30% of online bookings |
| New clients from local search | Base 100 | 120 to 150 |
Schedule and organisation
Allow 2 weeks of scoping with one lead per practice, 3 weeks of design, 3 to 4 weeks of development and booking integration, then 1 to 2 weeks of testing practice by practice. The timeline depends mostly on the software vendor: some open an API in days, others impose a widget. Validate this point in week one.
Mini case study
Oliver, operations director of a group of 7 veterinary practices across south London, invests GBP 15,500 excl. VAT in the website. Each practice gets about 55 calls a day; he targets 15 fewer calls at 3 minutes each, or 45 minutes of receptionist time freed per practice per day. Across 7 practices and 250 working days, that is about 1,310 hours a year. At GBP 19 per loaded hour, the gain reaches GBP 24,900 a year, before counting fewer missed appointments. The website pays for itself in under 8 months.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
FAQ
How much does a website for a group of 7 vet practices cost?
Budget GBP 10,500 to 19,000 excl. VAT depending on the booking integration and copywriting. Each practice page represents GBP 350 to 700.
Is one site per practice better than a single site?
A single site with one page per practice concentrates SEO authority and costs 40 to 60% less than a network of 7 separate sites.
Which booking software should we connect?
Ideally the practice management system your receptionists already use, via API or widget. The connector costs GBP 1,750 to 4,300 depending on the vendor.
How should emergencies be handled on the site?
An emergency page shows the current on-call practice and a direct call button. It must be reachable in 1 tap from every page, mobile first.
Can we publish consultation prices?
Yes, and the RCVS encourages price transparency, for example "consultation from GBP 55". Prices must be accurate and include VAT for clients.
Let's scope your project. Tell us how many practices you run and which software you use, and we will price a multi-location website between GBP 10,500 and 19,000 excl. VAT delivered in 8 to 11 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
