The verdict in three sentences
On big tickets, a lower percentage often pays far more: 10 % of a 5 000 000 FCFA marketplace = 500 000 FCFA, and 8 % of a 25 000 000 FCFA institutional deal = 2 000 000 FCFA. The price is a long sales cycle (2 to 6 months) and close co-selling with Kolonell. The winning referral strategy: aim for few but large deals, and let the technical team win on substance.
The referral scale by pole
Kolonell's referral program pays differently per pole, because tickets and cycles differ. Here is the 2026 grid.
| Pole | Commission | Recurring | Typical ticket |
|---|---|---|---|
| Showcase site | 15 % | + 5 % maintenance | 250 000-1 200 000 FCFA |
| E-commerce | 12 % | — | 1 000 000-6 000 000 FCFA |
| Marketplace | 10 % | — | 2 500 000-20 000 000 FCFA |
| Institutional | 8 % | — | 5 000 000-60 000 000 FCFA |
The rate drops as the ticket rises, but the absolute commission amount explodes on the bigger poles.
Effort vs reward: where to focus
A small percentage of a very large deal often beats several small sales. The table compares earnings per signed deal.
| Deal | Amount | Rate | Referral commission |
|---|---|---|---|
| Premium showcase | 1 200 000 FCFA | 15 % | 180 000 FCFA |
| E-commerce Growth | 3 000 000 FCFA | 12 % | 360 000 FCFA |
| Marketplace Starter | 5 000 000 FCFA | 10 % | 500 000 FCFA |
| Marketplace Premium | 15 000 000 FCFA | 10 % | 1 500 000 FCFA |
| Institutional Standard | 25 000 000 FCFA | 8 % | 2 000 000 FCFA |
| Institutional Group | 50 000 000 FCFA | 8 % | 4 000 000 FCFA |
A single Institutional Group deal (4 000 000 FCFA in commission) equals more than 22 referred Premium showcase sites.
Mini case study
Mamadou, a digital transformation consultant in Dakar, has an address book full of executives. Rather than chasing showcase sites, he introduces Kolonell to a regional bank for an institutional site. After a 4-month co-selling cycle (the technical team handles security and compliance), the deal signs at 25 000 000 FCFA. Commission: 2 000 000 FCFA for three meetings and an introduction. He reinvests in two more institutional leads the same year.
How to become a big-ticket referral partner
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
The Kolonell referral program is open to any professional with a network. On marketplace and institutional deals you're never alone: we lead the co-selling, prepare pitch decks, and handle tech and compliance. You bring the introduction and context, we convert, and you earn 10 % (marketplace) or 8 % (institutional) at signature. On smaller tickets, the showcase site stays the most generous at 15 % + 5 % recurring.
FAQ
How much does a marketplace deal pay as a referrer?
At 10 %, a 5 000 000 FCFA marketplace pays 500 000 FCFA, and a Premium at 15 000 000 FCFA pays 1 500 000 FCFA. The rate is lower than showcase, but the absolute amount is far higher.
Why is the institutional rate only 8 %?
Because tickets are very high: 8 % of 25 000 000 FCFA = 2 000 000 FCFA. A lower rate on a big amount beats a high rate on a small deal.
Is the sales cycle really longer?
Yes, expect 2 to 6 months on marketplace and institutional deals, versus a few weeks for showcase. That's the price of high tickets and multiple approvals.
Do I handle the technical side myself?
No. In co-selling, Kolonell manages the demo, security, compliance and production. You bring the introduction and relationship follow-up.
Can I combine several poles?
Yes, nothing stops you referring showcase sites (15 % + 5 %) while working a big institutional deal (8 %). Many partners mix volume and big tickets.
Let's talk about your project. Have a marketplace or institutional contact? Become a Kolonell referral partner and earn up to 8-10 % on big deals. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
